Working in marketing is exciting, but it can also be a time of high stress and even social media burnout. This is especially true when you are balancing running your business alongside promoting your services to new audiences.
Successfully (and quickly) growing a social media following can be difficult. Without a following, however, it can be hard to get your company noticed by the right people.
So, you need to grow your social media presence but you also need to balance it with your other commitments.
Thankfully, we’re here to help. In this article, we will be sharing how you can grow your online following without causing social media burnout. Find out how to manage the demands of your role alongside the demands of your social platforms. Let’s get started!
Avoiding Social Media Burnout: Recognizing the Signs
First of all, it’s important you understand burnout and how to recognise the signs. After all, how can you avoid burnout when you don’t know what it is? Social media burnout occurs when you experience prolonged times of high stress. This could be stress due to relationships, work, children, your health, or in this case; social media.
Social media burnout is a real thing and it can have a significant impact on the mental and physical health of individuals. Many people seek professional guidance to help manage their symptoms of social media burnout and regain some (if not all) of their health and wellbeing.
According to Ben Camp, co-founder at LuxuryRehabs.com, “since launching in 2013, we’ve seen a marked increase in the number of executive treatment centers focused on treating burnout. A year ago, we added it as a specialization to our data set due to the number of centers that described themselves as treating burnout. We now see that approximately 10% of the rehabs in our database describe themselves as treating burnout.”
Some of the most common signs of social media burnout include:
- Negativity towards your job or others
- A lack of energy or enthusiasm
- An inability to do your job properly
- A reduction in your energy
- Feelings of exhaustion
- Feeling or being unwell more regularly
These are just some of the most common signs of social media burnout. It is important to know the signs of burnout because then you can take action quickly.
How to Increase Your Social Media Following
To grow your social media following effectively, you need to strategise in order to avoid social media burnout. As we have been there and done that, we thought we’d share just a few tips to help you get started.
Schedule Time Spent on Social Media
When you are growing your social media following, it can be extremely tempting to spend all of your time scrolling through your various social platforms and engaging with posts. And while this is important and can definitely help grow your following, doing so continually is one of the most common causes of social media burnout.
Therefore, the best thing you can do when you get started is to schedule the time you spend on social media. While this may sound a little extreme, it is one of the best ways to avoid social media burnout and ensure you are balancing all your professional responsibilities.
Consider giving yourself 30 minutes at the beginning and end of each working day to check your accounts, interact with your followers, and post new content. This helps limit the amount of time you spend on social media whilst also ensuring you are engaging with your audience and posting content on a regular basis.
Build a Social Media Strategy
In a demanding lifestyle like digital marketing, it is extremely important to look deeper into your current social media marketing strategy to see how you can be more efficient. Social media strategies are a great way to reduce burnout. Strategizing your campaigns and content ahead of time can make a huge difference to your workload in the long-run. Sure, it makes for a bit of work initially, but it saves you burning out in two weeks time when you run out of things to post.
Working with your team, you can create a social strategy that helps uncover the best content to create and provides a structured social media plan so that you don’t find yourself stuck for ideas. Social media strategies are the key to success on all social platforms.
Creating a plan makes a huge difference. And what’s even better is that being proactive will save you time and stress in the end.
So, don’t procrastinate.
Create Posts in Advance
Once you have a social media strategy, it’s helpful to create as many posts as you can in advance. Create all the images, write all the content, source all the hashtags, and put all the information into a spreadsheet. That way, everything can be scheduled in advance and published automatically.
eclincher can help you get ahead of your competition, allowing you to schedule your posts days or even months in advance. Creating and scheduling posts in advance helps take a huge amount of pressure off and is a great way to avoid creative burnout.
Afterall, eclincher was created for that reason. The software arose out of the need to ease the time it takes on social media marketing tasks. With a free 14-day trial, you really don’t have anything to lose here except maybe the late nights and weekends.
Like, Comment, Follow for Ten Minutes a Day
If you want to learn how to grow your social media following organically, this tip is it. One of the oldest tactics in the social media manual is the like, comment, follow method. This strategy is exactly what you expect; you spend time liking other peoples’ posts, commenting on said posts, and following said accounts.
However, spending a lot of time liking, commenting, and following accounts on social media can be exhausting. It’s hard to know when to call it a day and this can very quickly lead to social media burnout.
We recommend restricting the amount of time you spend engaging with others on social media to just ten minutes a day. It might now sound like much, but ten minutes a day will help increase your interactions online, build relationships, and gain you better brand exposure and more followers.
Make Use of Hashtags to Reach Wider Audiences
Reaching wider audiences is often one of the triggers of burnout in social media marketers. There’s a lot of pressure to reach more potential customers, gain more visibility, and just generally be more present online. Utilising hashtags helps reduce this pressure and helps you reach a wider audience more easily.
Create Visual Content
According to science, humans process visual data better than any other form of information. There is no better way to promote your brand, gain exposure, and connect with your customers. Create infographics, videos, and images to boost engagement on your social media site.
Piktochart is a super simple tool to use and helps create those eye-catching graphics you’re hoping to achieve. To avoid burnout, we create visual content in advance. Consider asking each member of your team to create an image or an infographic for a post.
Depending on the size of your team, you could have a significant amount of imagery ready to post by the end of the week! And all that without suffering from burnout.
Identify the Best Times to Post
Lastly, if you want to avoid social media burnout you have to work smarter not harder. Believe it or not, there are good and bad times to post on social media. By doing your research and posting at the right time, you can reach your target audience at exactly the moment they are online. This means your posts will receive higher engagement rates and you will appear more relevant to your potential customers.
If you are an eclincher client, you’ll have access to the best times to post features right in your plan.
What’s more, you’ll spend less time on social media and reduce your risk of burnout. It’s a win-win.
There you go. It is possible to manage all your social media accounts without experiencing burnout. We hope you found our tips helpful. While it can be hard to grow a social media following, by planning ahead and scheduling your time, you’ll find that everything will run smoothly.