Secrets to Leveraging Your LinkedIn Company Page

  Your LinkedIn Company Page provides a great opportunity to network, recruit future employees, meet and engage with customers, promote your brand, and become an industry leader. So why do so many companies let this great opportunity go to waste?   Some businesses may simply have overlooked the possibility or are intimidated by the process. […]

Is Your Social Media Marketing Campaign Working?

  As you put more time and money into your social media marketing campaign, it may be time for a reassessment. One of the biggest problems companies and their marketing departments are facing is whether their resources are directly generating more sales.   There are some companies that use social media marketing improperly and then […]

Is Inbound Marketing Right for Your Business?

  As technology has changed the buying process, and made consumers numb to advertising, inbound marketing has become the best way to reach your customers. An inbound marketing strategy focuses on providing content to and developing trust with your potential buyers.   By providing content that answers the questions your target audience is asking, you drive […]

Generate More Leads Through Social Media Marketing

Finally, your business has embraced a social media marketing strategy. You have your accounts across all platforms. You use a social media management tool to schedule posts. You’re active, posting, and your followers have grown steadily. Even the engagement with your posts has increased.   But how many leads are you generating?   How many of […]

Increase Sales With Your YouTube Channel

As videos become more important to your digital marketing strategy, creating a YouTube channel seems an obvious necessity. However, most businesses don’t know how to properly leverage their YouTube channel to drive traffic, generate leads, and increase sales.   YouTube is now the second largest search engine in the world, trailing only Google. And, being […]

Grow Your Restaurant with Social Media Strategies

Whether you like it or not, your restaurant has a social media presence. Your customers are online, talking about you. Maybe they’re reviewing on Yelp; maybe they’re checking in on Facebook; maybe they’re posting a picture of their entrée on Pinterest.   It doesn’t matter what they’re doing, they’re sharing information about your restaurant. And […]

Starting a Blog with 5 Easy Tips

  Everyone’s blogging these days, aren’t they? From businesses to individuals, blogs are pretty hard to miss in this Internet era. Another thing to take note of is how most publications are also adopting to blog-style writing. When was the last time you head a Huffington Post article that actually sounded like high-brow news? Instead, […]