Improve Social Engagement Through Social Video Marketing

  All marketing professionals and business owners understand the power of video marketing. In fact, 87% of online marketers use video. and 22% of Small Business Owners plan to post a video in the next 12 months. Those same marketers and business owners also understand that social media has become an essential part of any […]

Time Saving Tools for Social Media Marketers

  Managing the social media accounts of your company, or, if you’re an agency, multiple companies, can sometimes seem like an impossible mountain to climb. You need to find the content to share, create and find photos and images, engage with your community, reach out to others, start and continue conversations, and respond to customer […]

Solving the Social Media Marketing ROI Mystery

  It’s undeniable, your business needs to be active on social media. However, many companies still struggle with calculating the return on investment of their social media marketing campaigns. More than 50% of the US population has two or more social media profiles.   That’s why it’s important to choose the platforms where your target […]

Secrets to Leveraging Your LinkedIn Company Page

  Your LinkedIn Company Page provides a great opportunity to network, recruit future employees, meet and engage with customers, promote your brand, and become an industry leader. So why do so many companies let this great opportunity go to waste?   Some businesses may simply have overlooked the possibility or are intimidated by the process. […]

Is Your Social Media Marketing Campaign Working?

  As you put more time and money into your social media marketing campaign, it may be time for a reassessment. One of the biggest problems companies and their marketing departments are facing is whether their resources are directly generating more sales.   There are some companies that use social media marketing improperly and then […]

Is Inbound Marketing Right for Your Business?

  As technology has changed the buying process, and made consumers numb to advertising, inbound marketing has become the best way to reach your customers. An inbound marketing strategy focuses on providing content to and developing trust with your potential buyers.   By providing content that answers the questions your target audience is asking, you drive […]

Generate More Leads Through Social Media Marketing

Finally, your business has embraced a social media marketing strategy. You have your accounts across all platforms. You use a social media management tool to schedule posts. You’re active, posting, and your followers have grown steadily. Even the engagement with your posts has increased.   But how many leads are you generating?   How many of […]

Increase Sales With Your YouTube Channel

As videos become more important to your digital marketing strategy, creating a YouTube channel seems an obvious necessity. However, most businesses don’t know how to properly leverage their YouTube channel to drive traffic, generate leads, and increase sales.   YouTube is now the second largest search engine in the world, trailing only Google. And, being […]