10 B2B Marketing Tips for a Digital Economy

It’s a digital age, and that means digital marketing should be something you focus on heavily as the owner or employee of a B2B business. What makes a business B2B exactly? When you offer services to other businesses, like content writing or credit card processing, you fall into this category – aptly summarized as Business […]

Wary of Social Media as a B2B Brand? We’ve Got a Few Tips for You

  As a B2B business owner, you’ve probably heard before that social media isn’t the place for you. It’s not a mean thing to say, but a consensus that’s thought to be practical. Twitter is a platform for businesses that need to speak with individuals, not other businesses, right?   Actually, that may not be […]

5 Social Media Marketing Challenges and How to Use Them to Your Advantage

  Almost half of the world’s population uses the internet and 75% of those people are active social media users. That number is equivalent to over 2.3 billion people who use social media on a regular basis. The majority of consumers also admit to relying on social media and their friend’s social media posts when […]

Understanding 3 Key Content Marketing Tasks and How You Handle All of Them

How in tune are you with your business’ public relations department? How about content marketing? A common mistake many businesses make is thinking that these two elements are essentially something that go hand in hand – you treat content marketing in the same way you treat public relations, and vice versa also applies. The reason […]

The Only Social Media Management To-Do List You’ll Ever Need

Let’s make this quick – you’ve got things to do, right? If you’re a social media manager, then it’s likely you’re constantly both checking things off of your to do list and writing down more items onto it. Your work is never done, and that’s understandable. Keep track of all of your hyper-specific tasks, but […]