How to Launch a Winning Social Sales Strategy on LinkedIn

If you haven’t hopped onto the social selling train, then you’re a little late to the party. Social sales are all the rage right now, and many small businesses have been getting more leads, both organic and B2B, than ever before using more engaging and one-one-one sales techniques. One reason you may not have gotten […]

11 Great Tips for Google+ Success

Twitter. Facebook. LinkedIn. Instagram. As of right now, these four social sights are essentially the four biggest hubs for business marketing in the digital realm. Twitter and Facebook offer the biggest audiences, Instagram is great for up and coming products and businesses and LinkedIn is perfect as a B2B starting point. Taking all of this […]

10 Tips for Becoming a Better Copywriter

Chances are that even though you’re a copywriter, you could still hone your craft and become even better at your job. Luckily for you, the journey from good copywriter to great copywriter might only take you 25 minutes. Sam Saunders, dubbed “The Most Interesting Copywriter in the World,” was a keynote speaker at the Cannes […]

The Top 4 Content Marketing Metrics You Need to Know

  How in tune are you with Google Analytics? If you aren’t using the super tool for your marketing strategies, you’re making a grave mistake. Google Analytics is perfect for content marketers to tell a lot of valuable information about their customers and how they interact with their business’ site. Go and visit Google Analytics […]

The 7 Steps for Daily Success Running Your Own Business

  Being an entrepreneur is hard work, there’s no doubting that. When you’re starting a small business, whether it’s your first or your fortieth, you’re going to always be on the go. There’s a lot of hustle involved with being an entrepreneur working with a new project or investment, and it can be easy to […]

Simple Lessons Brand Marketers Can Learn From Publications

  There are a lot of ways that marketing and writing intersect. Your website is based on writing, your social media messages are based on writing and content posting is one of the most successful methods of inbound marketing in existence. American Express got the wise idea to create OPEN Forum, a platform that launched […]

How to Achieve Social Media Success with Less Money

  If you’re a small business owner, it’s likely you don’t have large amounts of cash to throw around for literally anything at all. Many small business owners invest their life savings into their business initially, going without paying themselves and suffering for the good of making their business work. Everything relies on a tight […]

How Some Social Media Practices Might Be Killing Your Business

  If you are using social media as a form of digital marketing for your small or medium-sized business, chances are we can guess some of what your Google search history looks like. If you haven’t directly searched for it, we know you’ve clicked on links like “The 5 Best Ways to Use Hashtags On […]