Secrets to Leveraging Your LinkedIn Company Page

  Your LinkedIn Company Page provides a great opportunity to network, recruit future employees, meet and engage with customers, promote your brand, and become an industry leader. So why do so many companies let this great opportunity go to waste?   Some businesses may simply have overlooked the possibility or are intimidated by the process. […]

Finding Your Social Media Target Audience

  Yes, all the different social media networks are filled with noise. We’ve all gotten sucked into the abyss and killed hours unintentionally on social media. That’s why most marketers fear that their social media marketing campaign will never reach their target audience. But, somewhere out there, your target audience is hiding in all that […]

Increase Sales With Your YouTube Channel

As videos become more important to your digital marketing strategy, creating a YouTube channel seems an obvious necessity. However, most businesses don’t know how to properly leverage their YouTube channel to drive traffic, generate leads, and increase sales.   YouTube is now the second largest search engine in the world, trailing only Google. And, being […]

Grow Your Restaurant with Social Media Strategies

Whether you like it or not, your restaurant has a social media presence. Your customers are online, talking about you. Maybe they’re reviewing on Yelp; maybe they’re checking in on Facebook; maybe they’re posting a picture of their entrée on Pinterest.   It doesn’t matter what they’re doing, they’re sharing information about your restaurant. And […]

Wary of Social Media as a B2B Brand? We’ve Got a Few Tips for You

  As a B2B business owner, you’ve probably heard before that social media isn’t the place for you. It’s not a mean thing to say, but a consensus that’s thought to be practical. Twitter is a platform for businesses that need to speak with individuals, not other businesses, right?   Actually, that may not be […]

5 Social Media Marketing Challenges and How to Use Them to Your Advantage

  Almost half of the world’s population uses the internet and 75% of those people are active social media users. That number is equivalent to over 2.3 billion people who use social media on a regular basis. The majority of consumers also admit to relying on social media and their friend’s social media posts when […]

The Social Selling Partnership – Your Role as Sales Rep

Social selling is the biggest trend in marketing right now, and for good reason. Previous fad methods of marketing focused on the business, but the introduction of social media into the marketing schema has completely changed the way businesses interact with their customers. While Twitter’s original intended purpose was for businesses only, John Q. Public […]

The Most Important Element of Any Digital Marketing Strategy

There are a lot of methods for marketing in the digital age. Whether it’s through person-to-person introductions, a typical marketing campaign using graphics and advertisements, or even a B2B email messaging strategy, you’ve got a lot of options to choose from. In fact, don’t think of them as options. Your business can profit from using […]