Influencer marketing is one of the few marketing trends that saw an enormous jump in relevance during the last few years, while traditional television viewers
Creating content that provides value to your target audience is challenging enough. You need to detect your audience’s pain points, determine the best format for
This blog was updated in May 2020. At first, people used social media to connect. But over time, they started to use and rely on
In the past, social media was a micro-world that people used for connecting. Somebody had told you about Facebook, and you remembered that you have
This blog was updated in May 2020. There are 4.2 billion Internet users, and 3.4 billion of them are active on social media.
The digital world today brings us connectedness and convenience but only if it’s well-curated and cultivated – for enterprises of any size, maintaining an online
Today’s consumers want something credible and real, which is why authentic brands are more successful on social media. Social media authenticity is critical. It allows
Facebook has surpassed 1.2 billion users of their Messenger interface, and there have been more than a billion messages between consumers and business each month.
Finding valuable, entertaining, educational, and relevant content can be a time-consuming task. Indeed, social media managers spend hours trying to find material for social media.
With the holiday season underway, the marketing world is focusing on our buying motivations. The first high of ceaseless promotion and endless special offers comes
Social media marketing is an essential part of every digital marketing strategy. No wonder, as nearly half of the planet’s population is active on social
The way your brand is represented in social media can directly impact your business. A lot of prospective customers and clients get their first peek