Is Inbound Marketing Right for Your Business?

  As technology has changed the buying process, and made consumers numb to advertising, inbound marketing has become the best way to reach your customers. An inbound marketing strategy focuses on providing content to and developing trust with your potential buyers.   By providing content that answers the questions your target audience is asking, you drive […]

Starting a Blog with 5 Easy Tips

  Everyone’s blogging these days, aren’t they? From businesses to individuals, blogs are pretty hard to miss in this Internet era. Another thing to take note of is how most publications are also adopting to blog-style writing. When was the last time you head a Huffington Post article that actually sounded like high-brow news? Instead, […]

How Social Media Can Greatly Affect Your Career

  Do you remember the olden days of social media? When you and your friends or your kids had MySpace and that’s where all the teen and twenty-something drama happened? Fights were waged over relationship status changes and everyone obsessed on the background they had on their profile.   This was before social media was […]

Entrepreneurial Tips for Conversing with Anyone You Meet

  As an entrepreneur, you’re going to have to be a social creature. It’s possible for introverts to be entrepreneurs, but you’re better off being more of a social butterfly when you’re in a line of work that literally means making connections, networking and working with others. This means meeting with lots of strangers, building […]

10 B2B Marketing Tips for a Digital Economy

It’s a digital age, and that means digital marketing should be something you focus on heavily as the owner or employee of a B2B business. What makes a business B2B exactly? When you offer services to other businesses, like content writing or credit card processing, you fall into this category – aptly summarized as Business […]