10 B2B Marketing Tips for a Digital Economy

It’s a digital age, and that means digital marketing should be something you focus on heavily as the owner or employee of a B2B business. What makes a business B2B exactly? When you offer services to other businesses, like content writing or credit card processing, you fall into this category – aptly summarized as Business […]

Wary of Social Media as a B2B Brand? We’ve Got a Few Tips for You

  As a B2B business owner, you’ve probably heard before that social media isn’t the place for you. It’s not a mean thing to say, but a consensus that’s thought to be practical. Twitter is a platform for businesses that need to speak with individuals, not other businesses, right?   Actually, that may not be […]

Understanding 3 Key Content Marketing Tasks and How You Handle All of Them

How in tune are you with your business’ public relations department? How about content marketing? A common mistake many businesses make is thinking that these two elements are essentially something that go hand in hand – you treat content marketing in the same way you treat public relations, and vice versa also applies. The reason […]

The Most Important Element of Any Digital Marketing Strategy

There are a lot of methods for marketing in the digital age. Whether it’s through person-to-person introductions, a typical marketing campaign using graphics and advertisements, or even a B2B email messaging strategy, you’ve got a lot of options to choose from. In fact, don’t think of them as options. Your business can profit from using […]

10 Tips for Becoming a Better Copywriter

Chances are that even though you’re a copywriter, you could still hone your craft and become even better at your job. Luckily for you, the journey from good copywriter to great copywriter might only take you 25 minutes. Sam Saunders, dubbed “The Most Interesting Copywriter in the World,” was a keynote speaker at the Cannes […]

Your Social Media Success is Worth Waiting For

  It’s true that social media is a cheap and simple way to give your small business an awareness boost, but there’s sometimes a misunderstanding about how quickly the results from all this tweeting and posting will come in.   One of the biggest positive aspects of social media advertising is that it puts smaller […]