Facebook Advertising: A Step-By-Step Guide For Beginners

Facebook advertising is the cornerstone of many social media strategies. With over 1.5 billion monthly active users, Facebook offers marketers previously unheard of reach. It isn’t just the reach that makes Facebook advertising so powerful, it is the ability to reach exactly the people you want. Your target market. For less money than you would […]

22 Social Media Experts Share Their Bold Predictions for 2016 and Beyond

Not sure if it was the recent ‘Back to the Future Day‘ or that 2015 is quickly coming to an end, but we have been very interested in the future lately. Specifically, the future of social media marketing. After several failed attempts to construct a time machine, we decided to do the next best thing: […]

How To Monitor Social Media Like A Spy

  What Is Social Media Monitoring? I can picture a modern day Sherlock Holmes sitting comfortably in his study, smoking his pipe, and solving mysteries with nothing more than a computer and a wifi connection. With access to all the information available on social media, chances are solving mysteries would be a little too easy […]

Using Animated GIFs as an Essential Marketing Tool in 2016

    Marketers are constantly looking for more ways to reach their audience and boost engagement. After trying almost every channel available in order to reach their audience, they are now looking for different tools to use in order to connect with their audience. Animated GIFs have been around for quite some time and many have gone […]

The Facebook ‘Dislike Button’ Is Here! (Well, Kind Of)

    Video above was first posted by Chris Cox, Chief Product Officer at Facebook. Mark Zuckerberg announced that Facebook was experimenting with a ‘dislike button’ in a Q&A on September 15th, stating: “I think people have asked about the dislike button for many years. Today is a special day because today is the day […]

The Frequency Guide: How Often To Post on Social Media

One of the most common questions businesses have in regards to social media is how often they should post. On each social network there is an approximate frequency of posting that optimizes a businesses ability to connect with followers, but exceeding this amount results in driving away followers all together. Figuring out what level of […]

How to Grow Your Facebook Community

With nearly 1 billion daily active users, Facebook is definitely the most used social network world-wide. Often overlooked however is the value Facebook brings to businesses. Customers now expect ALL businesses to be on Facebook, so follow the steps below to improve your presence on Facebook: Fill out your profile completely: It is important to have all necessary […]

How to Add Facebook Call to Action Buttons

Sometimes you want your fans to do something specific, such as register for an event or sign up for your service. Unfortunately, it is often hard to direct users to what you would like them to do. Studies have shown that users are much more likely to click on Call to Action buttons than on […]