Influencer Marketing: The Secret Behind Some of Today’s Most Popular Companies

  On a daily basis you are bombarded with advertisements. It doesn’t matter if you are on social media, driving down the interstate or trying to binge watch a show on Hulu, you are constantly being advertised to. I am sure this doesn’t come as a surprise to you and you have either consciously or […]

Evergreen Content: What Is It and Why Should You Care?

  What Is Evergreen Content? If you are familiar with digital marketing, you have probably heard the phrase “evergreen content”. However, you would be surprised at how few people actually know what it is. Put simply, evergreen content is content that is created with the goal of long-term relevance. It is called evergreen because of […]

Is Social Media Right For Your Business?

Is social media right for my business? This is a question that we get asked fairly often and the answer is always the same. Regardless what industry your business is in or the size of your business, the answer is yes! Statistics to Consider More than 40% of small businesses have a Facebook account On […]