15 Signs You Were Born To Be A Social Media Marketer

    As digital marketing continues to evolve, the demand for marketers with specific expertise in social media will only increase. In the early days of social media marketing, many businesses had a rather relaxed outlook on the skills required for the job. Often times interns fresh out of college, with little to no marketing […]

How To Write Shareworthy Headlines: Tips, Tricks and Tools

    We have all been there. After hours of writing and editing, adding accompanying links and images and optimizing for search engines, our posts simply aren’t viewed or shared nearly as much as we imagined. Confident that we created a great piece of content, we are left scratching our head trying to figure out […]

Content Marketing: What Is It and Why Is It So Important For Your Business?

What is content marketing? Though we are surrounded by it nearly 24/7, defining exactly what it is may be difficult for the most people. We decided that a great starting place would be Google, so we Googled “what is content marketing.” Below is the definition we received:     If we dissect this definition, there […]

Influencer Marketing: The Secret Behind Some of Today’s Most Popular Companies

  On a daily basis you are bombarded with advertisements. It doesn’t matter if you are on social media, driving down the interstate or trying to binge watch a show on Hulu, you are constantly being advertised to. I am sure this doesn’t come as a surprise to you and you have either consciously or […]

Evergreen Content: What Is It and Why Should You Care?

  What Is Evergreen Content? If you are familiar with digital marketing, you have probably heard the phrase “evergreen content”. However, you would be surprised at how few people actually know what it is. Put simply, evergreen content is content that is created with the goal of long-term relevance. It is called evergreen because of […]