Secrets to Leveraging Your LinkedIn Company Page

  Your LinkedIn Company Page provides a great opportunity to network, recruit future employees, meet and engage with customers, promote your brand, and become an industry leader. So why do so many companies let this great opportunity go to waste?   Some businesses may simply have overlooked the possibility or are intimidated by the process. […]

Is Your Social Media Marketing Campaign Working?

  As you put more time and money into your social media marketing campaign, it may be time for a reassessment. One of the biggest problems companies and their marketing departments are facing is whether their resources are directly generating more sales.   There are some companies that use social media marketing improperly and then […]

Improving Customer Service with Social Media

    As more and more people use social media for more and more time each day, improving customer service has become a goal of marketing to those users. Companies trying to leverage social media to increase their business can no longer simply focus on promoting their own content and specials. They have to be […]

Finding Your Social Media Target Audience

  Yes, all the different social media networks are filled with noise. We’ve all gotten sucked into the abyss and killed hours unintentionally on social media. That’s why most marketers fear that their social media marketing campaign will never reach their target audience. But, somewhere out there, your target audience is hiding in all that […]

Generate More Leads Through Social Media Marketing

Finally, your business has embraced a social media marketing strategy. You have your accounts across all platforms. You use a social media management tool to schedule posts. You’re active, posting, and your followers have grown steadily. Even the engagement with your posts has increased.   But how many leads are you generating?   How many of […]

Increase Sales With Your YouTube Channel

As videos become more important to your digital marketing strategy, creating a YouTube channel seems an obvious necessity. However, most businesses don’t know how to properly leverage their YouTube channel to drive traffic, generate leads, and increase sales.   YouTube is now the second largest search engine in the world, trailing only Google. And, being […]

Grow Your Restaurant with Social Media Strategies

Whether you like it or not, your restaurant has a social media presence. Your customers are online, talking about you. Maybe they’re reviewing on Yelp; maybe they’re checking in on Facebook; maybe they’re posting a picture of their entrée on Pinterest.   It doesn’t matter what they’re doing, they’re sharing information about your restaurant. And […]