Leverage Social Selling to Grow Sales

  You’ve heard the term social selling and its growing popularity. It continues to gain traction because it focuses on meeting the modern buyer where they’re spending most of their time: social media networks. But what exactly is social selling and how can it help your business?   Social selling expert Mario Martinez Jr., CEO […]

Time Saving Tools for Social Media Marketers

  Managing the social media accounts of your company, or, if you’re an agency, multiple companies, can sometimes seem like an impossible mountain to climb. You need to find the content to share, create and find photos and images, engage with your community, reach out to others, start and continue conversations, and respond to customer […]

Secrets to Leveraging Your LinkedIn Company Page

  Your LinkedIn Company Page provides a great opportunity to network, recruit future employees, meet and engage with customers, promote your brand, and become an industry leader. So why do so many companies let this great opportunity go to waste?   Some businesses may simply have overlooked the possibility or are intimidated by the process. […]

Is Your Social Media Marketing Campaign Working?

  As you put more time and money into your social media marketing campaign, it may be time for a reassessment. One of the biggest problems companies and their marketing departments are facing is whether their resources are directly generating more sales.   There are some companies that use social media marketing improperly and then […]

Improving Customer Service with Social Media

    As more and more people use social media for more and more time each day, improving customer service has become a goal of marketing to those users. Companies trying to leverage social media to increase their business can no longer simply focus on promoting their own content and specials. They have to be […]

Finding Your Social Media Target Audience

  Yes, all the different social media networks are filled with noise. We’ve all gotten sucked into the abyss and killed hours unintentionally on social media. That’s why most marketers fear that their social media marketing campaign will never reach their target audience. But, somewhere out there, your target audience is hiding in all that […]

Generate More Leads Through Social Media Marketing

Finally, your business has embraced a social media marketing strategy. You have your accounts across all platforms. You use a social media management tool to schedule posts. You’re active, posting, and your followers have grown steadily. Even the engagement with your posts has increased.   But how many leads are you generating?   How many of […]

Increase Sales With Your YouTube Channel

As videos become more important to your digital marketing strategy, creating a YouTube channel seems an obvious necessity. However, most businesses don’t know how to properly leverage their YouTube channel to drive traffic, generate leads, and increase sales.   YouTube is now the second largest search engine in the world, trailing only Google. And, being […]