Leverage Social Selling to Grow Sales

  You’ve heard the term social selling and its growing popularity. It continues to gain traction because it focuses on meeting the modern buyer where they’re spending most of their time: social media networks. But what exactly is social selling and how can it help your business?   Social selling expert Mario Martinez Jr., CEO […]

Time Saving Tools for Social Media Marketers

  Managing the social media accounts of your company, or, if you’re an agency, multiple companies, can sometimes seem like an impossible mountain to climb. You need to find the content to share, create and find photos and images, engage with your community, reach out to others, start and continue conversations, and respond to customer […]

Solving the Social Media Marketing ROI Mystery

  It’s undeniable, your business needs to be active on social media. However, many companies still struggle with calculating the return on investment of their social media marketing campaigns. More than 50% of the US population has two or more social media profiles.   That’s why it’s important to choose the platforms where your target […]

Secrets to Leveraging Your LinkedIn Company Page

  Your LinkedIn Company Page provides a great opportunity to network, recruit future employees, meet and engage with customers, promote your brand, and become an industry leader. So why do so many companies let this great opportunity go to waste?   Some businesses may simply have overlooked the possibility or are intimidated by the process. […]

Improving Customer Service with Social Media

    As more and more people use social media for more and more time each day, improving customer service has become a goal of marketing to those users. Companies trying to leverage social media to increase their business can no longer simply focus on promoting their own content and specials. They have to be […]

Generate More Leads Through Social Media Marketing

Finally, your business has embraced a social media marketing strategy. You have your accounts across all platforms. You use a social media management tool to schedule posts. You’re active, posting, and your followers have grown steadily. Even the engagement with your posts has increased.   But how many leads are you generating?   How many of […]

How Social Media Can Greatly Affect Your Career

  Do you remember the olden days of social media? When you and your friends or your kids had MySpace and that’s where all the teen and twenty-something drama happened? Fights were waged over relationship status changes and everyone obsessed on the background they had on their profile.   This was before social media was […]