Every day, billions of people use Google to search for a wide variety of information — a local coffee shop, home repair tips, fashion trends, celebrity news, and so much more. In pr evious blogs, we talked about how Google works and how one of the search engine’s most popular […]

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Newbie social media marketers approach social media marketing with certain misbeliefs, thinking that it’s too simple not to work. However, using social media for business purposes is a lot different than personal use. Let’s talk about some of the most common social media mistakes newbies make. There are so many […]

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Everybody’s talking about the benefits of social media marketing that can help any brand increase brand awareness and boost revenue. Also, all that can be far more than the amount of money you spend on an ad campaign. Digital marketers will tell you that social media marketing is one of […]

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There’s too much noise on social media, and brands need to have the right social media marketing strategy to be heard online. However, it’s also easy to get carried away and start trying to rise above the noise without a clear voice. Doing too much social media posting (posting too […]

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  Top 10 social media management tools for 2019 With so many social media management and marketing tools out there, how do you know which one to use? How do you know which features to choose from? The number of social media management tools can leave the beginner and even [...] Read More

Today, 70% of Generation Zers in Asia are purchasing products directly from social media. In North America, however, social commerce hasn’t kept its pace. Thus, the developers of major social platforms are pushing out new technologies to change that, cracking the commerce code to appeal to young buyers. Initially, social […]

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With more and more brands incorporating social media in their digital marketing strategies, it’s becoming increasingly difficult to get noticed. Brands are increasing their social media advertising budgets for paid social media campaigns. In fact, social media advertising is now necessary to succeed — but how can you do it? […]

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  Earlier this week we posed a blog about how to get started on managing your Social Media in general.  Here, we'll follow up with how to hit the ground squarely with the eClincher platform. So you've registered for a Free Trial, or you already know the power of a [...] Read More

This is a guest post by Katie Nohr, a content creator for Wondershare Filmora, a great video editor for beginners and intermediate video creators. Starting a YouTube channel is a step toward building recognition within your industry. It’s also a big leap toward earning the interest and trust of potential customers […]

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    The digital world today brings us connectedness and convenience but only if it’s well curated and cultivated – for enterprises of any size, maintaining an online presence is not a luxury but an absolute necessity. About 15 years ago, only a few knew about the Internet and used […]

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Today’s consumers want something credible and real, which is why authentic brands are more successful on social media. Social media authenticity is critical. It allows people to interact with brands in real-time, and it creates an open space for feedback and conversation. To receive customer service assistance, all you need to […]

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      Reaching out and forging new relationships is critical to any business. With more than three billion people active on social media, these platforms are great for building and establishing your brand presence. And many brands are present online, in one way or another. However, are they active? […]

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