The video is a megatrend, and we’ve been witnessing an explosion of popularity on social media during these last few years. Between 2016 and 2017, views of branded videos have increased 258% on Facebook and 99% on YouTube. A Tweet with a video is six times more likely to be […]

Want to know how to bake a lemon pound cake? Google it. Looking for a new apartment in a neighboring city? Google it. Curious what it means when the guy you’re dating introduces you to his friends by the wrong name? Google it. We turn to the internet behemoth for […]

       There are 4.2 billion Internet users, and 3.4 billion of them are active on social media. All of those people are using social networks to communicate with each other but also to engage with brands. With this context in mind, clearly social media is an unavoidable tool […]

          SMBs (small-to-medium businesses) are hungry for growth but one can’t think clearly when one is hungry. Eager to get to market and grow, business owners tend to get hasty and launch a social media marketing campaign despite not knowing where and how to start. Unknowingly, […]

       When it comes to social media and its ROI, there is plenty of struggle and skepticism among brands. How to know whether your efforts are translating into social media growth? Is it paying off? Perhaps you have the feeling that you’re investing more and more into social, […]

  Google My Business has the tools you need to make your business grow in your local area and beyond. Every company wants a magic bullet to be on the first page of Google. Unfortunately, there isn’t one, but there are tools to improve your aim. This blog will help you get […]

  Link building is the most important skill in SEO, hands down. In an incredible study by Backlinko, in which they analyzed 1 million Google search results, they found that backlinks are the most important factor in how Google ranks sites. Also, Google themselves recently announced that backlinks are the […]

  For most of us, SEO is some kind of amorphous concept shrouded in mystery. When we think of SEO tips, we imagine an army of freelancers sitting across the world and negotiating with these pesty search engine bots. Search engine bots are really tough negotiators… I’m here to debunk […]

  SEO is like a lifelong journey, it has so many twists and turns and can be quite confusing. What you need to remember is that there are several elements of a really good SEO strategy that all come together to make one kickass rank on Google. Why are images […]

SEO is a long term game and it’s very misunderstood. A lot of people think that SEO (search engine optimization) is tweaking a few things here and there, changing some links, and hiring a coffee addicted intern in a basement somewhere to do the rest. Over the next few posts […]

  Your goal as a business is to be noticed, and that’s perfectly understandable. Whether it’s individually or among your competition, you want to be visible to customers in order to get more sales and achieve more leads and traffic. So how do you do this? Thanks to Google, your […]

  For as simple as SEO looks and as great a method as it is for getting cheap marketing done, it’s still pretty complicated. That’s why many businesses will see their SEO efforts farmed out to outside companies that are already in the know about how SEO works. Once business […]