Time Saving Tools for Social Media Marketers

  Managing the social media accounts of your company, or, if you’re an agency, multiple companies, can sometimes seem like an impossible mountain to climb. You need to find the content to share, create and find photos and images, engage with your community, reach out to others, start and continue conversations, and respond to customer […]

Solving the Social Media Marketing ROI Mystery

  It’s undeniable, your business needs to be active on social media. However, many companies still struggle with calculating the return on investment of their social media marketing campaigns. More than 50% of the US population has two or more social media profiles.   That’s why it’s important to choose the platforms where your target […]

Is Your Social Media Marketing Campaign Working?

  As you put more time and money into your social media marketing campaign, it may be time for a reassessment. One of the biggest problems companies and their marketing departments are facing is whether their resources are directly generating more sales.   There are some companies that use social media marketing improperly and then […]

Is Inbound Marketing Right for Your Business?

  As technology has changed the buying process, and made consumers numb to advertising, inbound marketing has become the best way to reach your customers. An inbound marketing strategy focuses on providing content to and developing trust with your potential buyers.   By providing content that answers the questions your target audience is asking, you drive […]

Improving Customer Service with Social Media

    As more and more people use social media for more and more time each day, improving customer service has become a goal of marketing to those users. Companies trying to leverage social media to increase their business can no longer simply focus on promoting their own content and specials. They have to be […]

A Step By Step Guide To Starting and Building Your Personal Brand

  The importance of having a personal brand has never been greater. Without one you will struggle to get top jobs, your business will be at a disadvantage and your expertise will go to waste. The good news is that you can build your personal brand while doing what you love and it won’t cost […]