When it comes to social media automation tools, like eClincher, businesses and marketers alike agree that they are necessary in order to scale. Afterall, social media never sleeps and with this comes a lot of responsibility for typically small teams. Despite the recent rise in popularity of automation tools, there […]

    As a small business owner, it’s imperative you understand exactly what B2B social selling is and why it’s so important to your business’ future. In general, B2B is the shortened term for the phrase “business to business,” or how businesses interact with each other. In the context of […]

    As a professional, you have limited venues in which to speak your mind and reach a strictly peer audience. While it’s possible to post your thoughts elsewhere, and there are many venues that will welcome you, it’s hard to find a community that’s both large-scale and caters to […]

The facts are simple: Twitter is one of the best ways to grow your brand awareness and can open the door to a whole new clientele pool for your business. In terms of the biggest social media sites online right now, businesses find that Twitter leads dominate their exposure statistics […]

As social media marketing continues to mature, the need for highly skilled social media marketers will only increase. As a business, you will need to identify important skills and habits that the best social media marketers possess in order to attract and hire top talent. That leads us to a […]

Facebook advertising is the cornerstone of many social media strategies. With over 1.5 billion monthly active users, Facebook offers marketers previously unheard of reach. It isn’t just the reach that makes Facebook advertising so powerful, it is the ability to reach exactly the people you want. Your target market. For […]

Social media marketing moves fast, meaning you either adapt or get left behind. 2016 will be no exception. In an effort to help you prepare for 2016 and beyond, we compiled a list of key social media marketing trends that your business can take advantage of for major growth. You […]

It’s that time of year again. You know, the time of year when everyone has big goals and even bigger expectations. That’s right, it is New Year’s resolution time. Now you may be inclined to set a typical resolution like losing weight or learning a new language, but what about […]

  Take a moment to picture your dream job. Imagine what your life would be like if you had this job. Now ask yourself, why don’t you have that job now? What if we told you that all of the reasons you aren’t waking up in the morning excited to […]

  Most businesses reach a point where they have to decide if they should invest in a social media management tool. Typically this is once they are active on a of couple networks and are beginning to become overwhelmed by the complexity of managing them. Does this sound familiar? If […]

    We have all been there. Laying in bed late at night dreaming about how successful our businesses would be if only we had a larger marketing budget. Jealous of companies like Apple, that can afford elaborate marketing campaigns that drive serious results. It is very easy to get discouraged […]

    As digital marketing continues to evolve, the demand for marketers with specific expertise in social media will only increase. In the early days of social media marketing, many businesses had a rather relaxed outlook on the skills required for the job. Often times interns fresh out of college, […]