As more and more people use social media for more and more time each day, improving customer service has become a goal of marketing to those users. Companies trying to leverage social media to increase their business can no longer simply focus on promoting their own content and […]

  The social media marketing revolution has begun! More companies are seeing the value social media can provide their business and have decided to start leveraging the various platforms to grow their sales. But so many of them are still using it wrong. They see it as a way for […]

  Yes, all the different social media networks are filled with noise. We’ve all gotten sucked into the abyss and killed hours unintentionally on social media. That’s why most marketers fear that their social media marketing campaign will never reach their target audience. But, somewhere out there, your target audience […]

Finally, your business has embraced a social media marketing strategy. You have your accounts across all platforms. You use a social media management tool to schedule posts. You’re active, posting, and your followers have grown steadily. Even the engagement with your posts has increased.   But how many leads are you […]

As videos become more important to your digital marketing strategy, creating a YouTube channel seems an obvious necessity. However, most businesses don’t know how to properly leverage their YouTube channel to drive traffic, generate leads, and increase sales.   YouTube is now the second largest search engine in the world, […]

As the use of social media continues to rise, businesses finally understand the value and the importance of social media marketing. While it’s a constantly changing platform, there is no doubt that it’s here to stay.   Now, 70% of the US population has at least one social networking profile […]

Whether you like it or not, your restaurant has a social media presence. Your customers are online, talking about you. Maybe they’re reviewing on Yelp; maybe they’re checking in on Facebook; maybe they’re posting a picture of their entrée on Pinterest.   It doesn’t matter what they’re doing, they’re sharing […]

Musicians, and all self-branded artists, are just like small businesses or startups. You have a passion, a dream, and the talent and experience to make a living. And, just like small businesses and startups, you’re facing a new set of challenges. The music industry has completely changed in the last […]

  Name the social media accounts you’re focusing on in your social marketing right now. We bet you listed off some obvious ones: Twitter, Facebook, LinkedIn. You might be using Instagram or Pinterest if you’re with a visual-based business or adventurous. You might be using a few other outliers – […]

  Do you remember the olden days of social media? When you and your friends or your kids had MySpace and that’s where all the teen and twenty-something drama happened? Fights were waged over relationship status changes and everyone obsessed on the background they had on their profile.   This […]

  Are you a business that wants to master the art of social selling? Do you want to get LinkedIn Success? The best advice we can give you is this: if you want to generate a lot of social selling bites, you have to throw in your lure where the […]

  Do you find yourself stuck on social media constantly as a business owner or social media manager? Whether it’s because you’re personally addicted or you have a lot to do, we’ve got 26 super tips to help you cut down on the time you spend on social media.   […]