Social media marketing is a necessary part of growing any business. No matter who your customers are, they’re using social media. Your goal is to find which platforms they’re on and be there. However, focusing only on self-promotion is not how you develop the trust needed to generate leads. Leveraging […]

  Everybody uses social media, there’s no avoiding it. It’s our number one place to stay connected to friends, family, colleagues, news, and, most importantly to marketers, companies and brands. There are now more than 2.3 billion active social media users, which makes social media an unavoidable part of your […]

  As a B2B brand business owner, you’ve probably heard before that social media isn’t the place for you. It’s not a mean thing to say, but a consensus that’s thought to be practical. Twitter is a platform for businesses that need to speak with individuals, not other businesses, right? […]

  Twitter is quickly becoming the social media hotspot for small businesses. When something happens in the business sector, news spreads like wildfire. If the DOW drops even a point, thousands of tweets get sent out about how the tech crisis is real, America’s economy is going down the toilet […]

  Almost half of the world’s population uses the internet and 75% of those people are active social media users. That number is equivalent to over 2.3 billion people who use social media on a regular basis. The majority of consumers also admit to relying on social media and their […]

Say you have a business – not a new one, but one you’ve been tending to for a decade or so. It’s the mid-90s and you have this brilliant idea for a startup, which you cash in on. Everything is flowing like a charm in the early years, mostly because […]

Social selling is the biggest trend in marketing right now, and for good reason. Previous fad methods of marketing focused on the business, but the introduction of social media into the marketing schema has completely changed the way businesses interact with their customers. While Twitter’s original intended purpose was for […]

  Let’s make this quick – you’ve got things to do, right? If you’re a social media manager, then it’s likely you’re constantly both checking things off of your to do list and writing down more items onto it. Your work is never done, and that’s understandable. Keep track of […]

If you haven’t hopped onto the social selling train, then you’re a little late to the party. Social sales are all the rage right now, and many small businesses have been getting more leads, both organic and B2B, than ever before using more engaging and one-one-one sales techniques. One reason […]

While any company can work on B2B marketing more networking and partnership, some companies lend themselves better to B2B marketing strategies. The definition of a B2B business is akin to being a middleman. You don’t help a person if you own a B2B business; you help tens to potentially thousands […]

Twitter. Facebook. LinkedIn. Instagram. As of right now, these four social sights are essentially the four biggest hubs for business marketing in the digital realm. Twitter and Facebook offer the biggest audiences, Instagram is great for up and coming products and businesses and LinkedIn is perfect as a B2B starting […]

We often don’t think about what we say online, which is very evident in our current Internet culture. From seemingly harmless “trolls” who rant and rave on YouTube and send hateful messages on Twitter, to actually harmful cyber bullying that can sometimes lead to grave consequences, it’s very obvious that […]