If you’re a small business owner, it’s likely you don’t have large amounts of cash to throw around for literally anything at all. Many small business owners invest their life savings into their business initially, going without paying themselves and suffering for the good of making their business work. […]

  If you are using social media as a form of digital marketing for your small or medium-sized business, chances are we can guess some of what your Google search history looks like. If you haven’t directly searched for it, we know you’ve clicked on links like “The 5 Best […]

  It’s a no brainer that the most used website in the world is Google. Recent statistics put the search engine at bringing in about 1.1 billion monthly views – no, not million. Billion. Being more accurate, that’s 1.1 billion unique visitors every month, which actually makes their total view […]

Social media marketing is much more of an art than it is a science. This means that the only way to truly master it is to experiment, analyze your results and adjust accordingly. Another way to put this is: social media marketing success only comes after making many mistakes. We […]

  It’s true that social media is a cheap and simple way to give your small business an awareness boost, but there’s sometimes a misunderstanding about how quickly the results from all this tweeting and posting will come in.   One of the biggest positive aspects of social media advertising […]

Take a look at failed businesses and you will see a common problem amongst them. They may be in different industries. Some may have no funding, while the others may be heavily funded. Look closely though, and one problem will always surface: Companies fail because they are unable to sell […]

  There are a lot of ideas floating around about what makes a social media manager good at what they do. There are a lot of millennial out there that think, hey. They know what the youth wants, they know what relevant memes and hashtags are getting buzz. They can […]

    So you haven’t started using Twitter. Why? What’s stopping you? If you like to be on the outskirts of trends, understand you’re making a pretty serious mistake in the realm of business and successful networking. Twitter has become the go-to tool for business exposure of the last couple […]

When it comes to social media automation tools, like eClincher, businesses and marketers alike agree that they are necessary in order to scale. Afterall, social media never sleeps and with this comes a lot of responsibility for typically small teams. Despite the recent rise in popularity of automation tools, there […]

    As a small business owner, it’s imperative you understand exactly what B2B social selling is and why it’s so important to your business’ future. In general, B2B is the shortened term for the phrase “business to business,” or how businesses interact with each other. In the context of […]

    As a professional, you have limited venues in which to speak your mind and reach a strictly peer audience. While it’s possible to post your thoughts elsewhere, and there are many venues that will welcome you, it’s hard to find a community that’s both large-scale and caters to […]

The facts are simple: Twitter is one of the best ways to grow your brand awareness and can open the door to a whole new clientele pool for your business. In terms of the biggest social media sites online right now, businesses find that Twitter leads dominate their exposure statistics […]