In the past, social media was a micro-world that people used for connecting. Somebody had told you about Facebook, and you remembered that you have some old friends across the ocean that you hadn’t heard from in a long time. However, many of today’s social media users (such as teens […]

    There are 4.2 billion Internet users, and 3.4 billion of them are active on social media. All of those people are using social networks to communicate with each other but also to engage with brands. With this context in mind, clearly social media is an unavoidable tool for […]

On Instagram, brands generate four times more engagement than on Facebook. There are 95 million posts and 400 million Stories per day. Since the beginning of 2017, the investments of small business on Instagram has quadrupled. Also, Instagram mobile ad revenue jumped more than $3 billion in just one year, […]

Holiday social media marketing campaigns flood into our channels as soon as Halloween is over. So many businesses try to appeal to the general holiday feeling, reminding us that Christmas is around the corner. We start seeing holiday-themed billboards, TV ads, social media campaigns, and emails. And then the music…the […]

Social media marketing is an essential part of every digital marketing strategy. No wonder, as nearly half of the planet’s population is active on social media (over 3 billion users). As social media marketers, we are lucky to reach even a fraction of the userbase with any of the posts […]

“Ephemeral” is defined as lasting a very short time or lasting one day. It’s often learned by high school students preparing for college entrance exams. There’s something about the word that tends to stick in memories beyond then, but it’s rarely used conversationally.   Instagram Stories and Snapchat provide new […]

About six months ago we partnered with Canva, which made it easy to create custom images straight from your eClincher Publisher. We received so much positive feedback about the Canva integration, but knew something was missing. We are happy to announce the addition of a photo library, which will give […]

    Marketers are constantly looking for more ways to reach their audience and boost engagement. After trying almost every channel available in order to reach their audience, they are now looking for different tools to use in order to connect with their audience. Animated GIFs have been around for quite […]

Adding an image to a social media post can really increase overall engagement. According to Media Blog, adding a photo to your tweets can boost retweets by an impressive 35%. If you follow us on Twitter, you have probably noticed that we attach a photo to nearly every tweet. We have […]

Eric Schmidt’s quote shows that we now live in a world full of new content. More content than any person could possibly consume. So, how can a business draw attention to their content? One of the simplest ways is to add images! The rise of social networks like Instagram, Pinterest […]