Every day, billions of people use Google to search for a wide variety of information — a local coffee shop, home repair tips, fashion trends, celebrity news, and so much more. In pr evious blogs, we talked about how Google works and how one of the search engine’s most popular […]

Newbie social media marketers approach social media marketing with certain misbeliefs, thinking that it’s too simple not to work. However, using social media for business purposes is a lot different than personal use. Let’s talk about some of the most common social media mistakes newbies make. There are so many […]

Businesses trying to market themselves on social media need to understand how to use social media visuals in the right way. Images and videos are the most potent form of online outreach today, and many text-heavy sites started capitalizing on it long ago. And as online visual formats evolve and […]

Last year, Chris Cox (Facebook’s chief product officer) said that Facebook Stories would surpass social media news feeds as the primary way users share content with their friends within 2019. He wasn’t kidding. Social media stories took the internet by storm. And according to marketing agency Block Party, story-based sharing […]

There’s too much noise on social media, and brands need to have the right social media marketing strategy to be heard online. However, it’s also easy to get carried away and start trying to rise above the noise without a clear voice. Doing too much social media posting (posting too […]

Last year, Chris Cox (Facebook’s chief product officer) said that Stories would surpass social media newsfeeds as the primary way users share content within 2019. And according to Block Party (marketing agency), story-based sharing is growing 15x faster than news feed sharing. There are nearly a billion users across Facebook, […]

As one of the prominent social media platforms, you’ve probably heard that Instagram can be a valuable asset to your social media marketing strategy. But how vital is Instagram? Is it essential for your business? Will it be helpful without wasting your time? Why use Instagram for business? We’re sure […]

Influencer marketing is one of the few marketing trends that saw an enormous jump in relevance during the last few years, while traditional television viewers decline, and people are adopting ad blockers at a high rate. In turn, more and more marketers are turning to storytelling to expand their reach, […]

Creating content that provides value to your target audience is challenging enough. You need to detect your audience’s pain points, determine the best format for communicating your message, and then have someone experienced and skillful (if not yourself) to produce it. However, things don’t stop there. If your content doesn’t […]

At first, people used social media to connect. But over time, they started to use and rely on social media more and more. Billions of people of all ages are engaging with each other directly and in various communities. Some users were too small to remember when social media first […]

        In the past, social media was a micro-world that people used for connecting. Somebody had told you about Facebook, and you remembered that you have some old friends across the ocean that you hadn’t heard from in a long time. However, many of today’s social media […]

       There are 4.2 billion Internet users, and 3.4 billion of them are active on social media. All of those people are using social networks to communicate with each other but also to engage with brands. With this context in mind, clearly social media is an unavoidable tool […]