As the importance of marketing on social media continues to grow for businesses, so will the size of the teams responsible for it. Whether it is a small, two-person team, or a large digital agency, social media teams are growing faster than ever before.
With this comes a demand for social media tools that not only boost productivity individually, but also collaboratively. We are happy to announce Roles, the new way for social media teams to collaborate within eClincher. This addition is an exciting one for us because it shows the growth of the social media field, as well as opens up a new customer base that our tool can help.
After talking with many of our current customers, as well as non-customers, we created three roles within eClincher that will be available to all Premier and Agency users:
Administrator Role: Until now, all eClincher users were considered administrators. This role gives you access to everything within eClincher, including account settings, role settings and payment information.
Edit Role: This role is perfect for a social media manager or intern. Editors have access to the main features, such as posting and engaging, but can not access more sensitive areas like settings and payment.
View Role: The name says it all. People who are designated viewers can only view eClincher. They will also have limited access to engagement and the unified social inbox. This role is favorable for clients, as it allows them access to see what you are doing for them without having to worry about anything getting messed up.
Below is an in-depth look at exactly what each role has access to:
The introduction of Roles marks an exciting time for us and we look forward to seeing how it allows you to work more effectively. As always, we encourage you to share any feedback or recommendations you have with us. Together we can build the best social media management tool in the world.