Google My Business has the tools you need to make your business grow in your local area and beyond. Every company wants a magic bullet to be on the first page of Google. Unfortunately, there isn’t one, but there are tools to improve your aim. This blog will help you get started with Google My Business with easy steps to set it up.
Businesses are always wondering where their next customer is coming from. Wouldn’t you love it if you knew Google was supplying you with buyers?
Would you like an all-in-one tool to create your website, ads, posts, and brand?
Are you looking for a program that is easy to use and guaranteed to get you traffic from Google?
Why take a chance? Google’s tools are the most direct route to being at the top of Google.
If you’re just starting out or looking for a simple way to broadcast your business, cause, or mission look no further. Check out Google My Business.
What is Google My Business?
Google My Business is THE all-in-one tool that allows you to create a website, reach more customers, increase site traffic, and make more money.
You can manage reviews and quickly contact customers that leave you feedback. It gives you control over your local image and guarantees your customers can reach you.
If control is what you’re after, Google My Business will give you the information and the confidence to know exactly how your business is doing.
Who is Google My Business Perfect for?
Simply put. Local businesses that understand the value of being seen on Google. By entering your location and phone number, local customers can have your company at their fingertips. Put the right keywords on your site and use the tools in Google My Business you’ll attract the customer base you dream about.
If you’re ready, dive in and set your business up for success right now with the steps below.
How to Setup Google My Business
To successfully optimize your profile, you have to enter all the information Google requires to have a 100% profile. It’s better to go the extra mile to guarantee your site is viewable.
Go to Google My Business. Click on the Start Now Button.
Either Create an Account or Use an Existing One
Choose Your Business Type
Enter Your Address.
If Google does not find your address, manually enter it.
Don’t Forget to Verify Your Account
Google will send you a postcard indicating your address is correct. After you get the postcard, login to your account and verify it.
Optimize and Manage Your Profile
After you complete the setup, access your dashboard.
On the left side, you’ll see all your management tools.
Here you can create posts, change your business information, add photos, manage your reviews, create ads, etc.
On the right side, is your dashboard. This is a great diagram of the features you have on Google My Business. For more information, check out this article by Erika Madden, How to Get “Google My Business” for Your Brand or Blog.
I’ll explain more about these sections after we finish the setup process.
Add a profile picture and images to your dashboard.
Make sure your pictures are big enough for the profile and cover photos.
The profile photo needs to be at least 250 x 250 pixels, and the cover photo at least 480 wide x 270 pixels tall.
Add a virtual tour
You can either make one yourself or have Google do it for you for a fee.
How to Manage Google My Business
Google My Business is a great tool for every business. It does reduce the time spent on certain parts of your business, but not all. While it does allow you to receive excellent metrics from Google+, it does not allow you to manage your other social media networks.
Managing Google My Business, Google+, Facebook, Twitter, Instagram, and other social media channels is not an easy task and will certainly take a lot time. Using a tool or a software like eClincher will allow you to manage all your social media accounts in one place. eClincher supports publishing and scheduling posts to Google My Business, responding to reviews and comments. It even let’s you manage multiple Google My Business locations.
Are you aware of how many people are viewing your website right now? How about your Google+ posts?
Insights give you the tools to find this out. With Google My Business, you can get visibility, engagement, and audience statistics.
3 Valuable Metrics
Visibility shows how many views your profile, photos, and posts receive in the last week, month, or 3 months on a cleanly designed graph.
Audience has a breakdown of everyone that follows you. It even includes valuable demographics like their country, age, gender, and more.
Engagement is the level of interaction your posts get via clicks, shares, and comments. This is shown graphically with the same time breakdown of a week, month, or 3 months.
The Reviews section of Google My Business is the most valuable part. Every review left on your profile is interactive. If someone, hypothetically, had a bad experience at your business, you could immediately reach out to them and mend that broken bridge using this section.
That kind of timely response is what some businesses would kill for.
Most customers are going to have a positive experience. You should encourage all of your customers to leave feedback to let others know how great their experience was. You can always offer discounts to your customers that leave feedback.
Google Hangouts provides a quick way for you to conference calls with customers, colleagues, and advisors.
Again the power of keeping all your business management tools into one or two programs will separate you from your competition.
If you’re not on Google Analytics for your SEO management, you need to get on it. The survival of your business depends on your ability to predict the trends of the internet. Google gave you access to Google Analytics on the dashboard.
It’s your key to understanding your website traffic inside and out. Not doing it is like driving blindfolded. There’s too much to cover on Google Analytics so I’ll just give you link and say, have at it!
I’ll admit there was a lot of to swallow here, so here’s a nice tight summary of why you need to get Google My Business working for you.
First, it will help your business get discovered by your target customers. If you’re using Google My Business and the right keywords your potential customers will no doubt find your company with ease.
Next, it will help you get more traffic to your website and pages, which will help your SEO and get you more clicks and purchases.
Lastly, your brand needs to be out there. Google My Business is a quick and easy way to make your brand looks great. I was amazed at its flexible nature when creating my page. You bring the pictures and Google does the rest.
If you use Google My Business and a social media management tool, you’ll have your business under control. For more information on eClincher, check out our blog on how to advance your business ahead of your competition.