Social Media Marketing Blog

    As digital marketing continues to evolve, the demand for marketers with specific expertise in social media will only increase. In the early days of social media marketing, many businesses had a rather relaxed outlook on the skills required for the job. Often times interns fresh out of college, […]

    We have all been there. After hours of writing and editing, adding accompanying links and images and optimizing for search engines, our posts simply aren’t viewed or shared nearly as much as we imagined. Confident that we created a great piece of content, we are left scratching our […]

  What Is Social Media Monitoring? I can picture a modern day Sherlock Holmes sitting comfortably in his study, smoking his pipe, and solving mysteries with nothing more than a computer and a wifi connection. With access to all the information available on social media, chances are solving mysteries would […]

    Twitter recently announced a new feature that we know your business will be really excited about. This new feature is built-in polls. In the coming days all Twitter users will be able to easily add polls to their tweets in order to get answers to questions, big and […]

    Marketers are constantly looking for more ways to reach their audience and boost engagement. After trying almost every channel available in order to reach their audience, they are now looking for different tools to use in order to connect with their audience. Animated GIFs have been around for quite […]

    The Do’s 1. Use Twitter Lists We have a confession to make: we absolutely love Twitter lists. Not a day goes by that we do not use them and add new people to them. Matter of fact, we believe Twitter lists might be the most powerful features Twitter […]

    What Is Influencer Marketing? Influencer marketing is the process of marketing your product or service to specific individuals that can impact your wider target customers. The ultimate goal is to leverage their influence to help grow your business. The idea of using influencers to market a product or […]

What is content marketing? Though we are surrounded by it nearly 24/7, defining exactly what it is may be difficult for the most people. We decided that a great starting place would be Google, so we Googled “what is content marketing.” Below is the definition we received:     If […]

    As an entrepreneur, you are constantly trying to find an advantage. A new tool that can make you more productive, a way to save more money, a market trend you can capitalize on… The list goes on and on, as I am sure you know. What if we […]

    Video above was first posted by Chris Cox, Chief Product Officer at Facebook. Mark Zuckerberg announced that Facebook was experimenting with a ‘dislike button’ in a Q&A on September 15th, stating: “I think people have asked about the dislike button for many years. Today is a special day […]

  On a daily basis you are bombarded with advertisements. It doesn’t matter if you are on social media, driving down the interstate or trying to binge watch a show on Hulu, you are constantly being advertised to. I am sure this doesn’t come as a surprise to you and […]

  What Is Evergreen Content? If you are familiar with digital marketing, you have probably heard the phrase “evergreen content”. However, you would be surprised at how few people actually know what it is. Put simply, evergreen content is content that is created with the goal of long-term relevance. It […]