Social Media Marketing Blog

How in tune are you with your business’ public relations department? How about content marketing? A common mistake many businesses make is thinking that these two elements are essentially something that go hand in hand – you treat content marketing in the same way you treat public relations, and vice […]

Say you have a business – not a new one, but one you’ve been tending to for a decade or so. It’s the mid-90s and you have this brilliant idea for a startup, which you cash in on. Everything is flowing like a charm in the early years, mostly because […]

Social selling is the biggest trend in marketing right now, and for good reason. Previous fad methods of marketing focused on the business, but the introduction of social media into the marketing schema has completely changed the way businesses interact with their customers. While Twitter’s original intended purpose was for […]

  Let’s make this quick – you’ve got things to do, right? If you’re a social media manager, then it’s likely you’re constantly both checking things off of your to do list and writing down more items onto it. Your work is never done, and that’s understandable. Keep track of […]

There are a lot of methods for digital marketing, after all, this is the digital age. Whether it’s through person-to-person introductions, a typical marketing campaign using graphics and advertisements, or even a B2B email messaging strategy, you’ve got a lot of options to choose from. In fact, don’t think of […]

Blogging is one of the cheapest and most effective tools for small businesses owners to utilize to grow their business. Prior to their introduction into the world of small business, blogs were thought of as a millennial pastime to better share their lives with the world, and that’s still the […]

If you haven’t hopped onto the social selling train, then you’re a little late to the party. Social sales are all the rage right now, and many small businesses have been getting more leads, both organic and B2B, than ever before using more engaging and one-one-one sales techniques. One reason […]

While any company can work on B2B marketing more networking and partnership, some companies lend themselves better to B2B marketing strategies. The definition of a B2B business is akin to being a middleman. You don’t help a person if you own a B2B business; you help tens to potentially thousands […]

Twitter. Facebook. LinkedIn. Instagram. As of right now, these four social sights are essentially the four biggest hubs for business marketing in the digital realm. Twitter and Facebook offer the biggest audiences, Instagram is great for up and coming products and businesses and LinkedIn is perfect as a B2B starting […]

Chances are that even though you’re a copywriter, you could still hone your craft and become even better at your job. Luckily for you, the journey from good copywriter to great copywriter might only take you 25 minutes. Sam Saunders, dubbed “The Most Interesting Copywriter in the World,” was a […]

We often don’t think about what we say online, which is very evident in our current Internet culture. From seemingly harmless “trolls” who rant and rave on YouTube and send hateful messages on Twitter, to actually harmful cyber bullying that can sometimes lead to grave consequences, it’s very obvious that […]

  Prior to the age of social media, companies had to pull teeth in order to engage with customers. You don’t see product expos or in-person sales as much as you used to, do you? While you may occasionally get a visit from a door-to-door salesman, the idea is antiquated […]