10 Things to Check While Doing a Facebook Audit
Fact: Facebook is one of the biggest social media platforms for brands to market themselves on. For this reason, it’s important for businesses to strategize,
How to Get More Reviews: 7 Simple Tips
Customer reviews serve a purpose more important than just brand vanity. There’s a reason why your company should be prioritizing getting reviews and ratings from
Don’t Trip Into These 9 Social Media Mistakes
Newbie social media marketers approach social media marketing with certain misbeliefs, thinking that it’s too simple not to work. However, using social media for business
The 9 Best Brands on Social Media
Did you know that a lot of consumers look at social media before deciding on what products to buy? According to a report by UPS,
12 Social Media Podcasts We Love
Social media is an ever-changing space, and it’s important for people who work in this space to stay updated constantly. If you’re a social media
What to Include in Your Social Media Policy
Over 90 percent of U.S. companies use social media for marketing purposes. However, only a few have implemented a sound social media policy. Other organizations
How to Get More YouTube Subscribers: 13 Pro Tips
Growing your list of YouTube subscribers can be frustrating, especially if you’re just starting out. With plenty of videos ranging from cute cats, people reacting
10 Tips for Going Live on Instagram
Did you know that videos might be your best secret weapon for dominating on Instagram? In fact, reports show that videos get 38% more engagement
Acing the Instagram Captions Game: Tips and Useful Hacks
“Products are created in the factory, but brands are created in the mind.” – Walter Landor A brand’s image is just as important as a
How to Spot Fake Influencers: 7 Signs to Watch For
In recent years, brands have started to invest more into using influencers to market their products. For a fraction of the cost of more traditional
How to Make a Social Media Calendar That Delivers
Managing multiple social media accounts can be difficult. With news and events coming in quickly and sometimes without prior notice, as well as the constantly
Turn Followers Into Customers: A Guide to Social Media Conversions
Social media has transformed the landscape of marketing. Never before have businesses been able to access such a significant chunk of their target audience,
8 Black Hat Techniques to Stay Far Away From
With the large number of brands on social media, getting your target audience to notice you can be challenging, to say the least. Companies are
How to Advertise on Instagram: 13 Tips for Success
We’ve written several times before about how organic traffic on social media — particularly on Facebook — is nearly dead. While Instagram isn’t quite as
The Benefits of Facebook Ads: 11 Reasons Why You Need Them
Do you ever wonder if all the Facebook ads you see in your news feed are actually effective? It’s especially interesting considering that sometimes you
13 Tips for Effective Facebook Targeting
I’m sure you’ll agree with me when I say Facebook targeting requires the right technique, knowledge, and content. Facebook targeting isn’t intuitive, and everyone has
How to Find an Influencer to Help Grow Your Brand
If you work in the world of social media, you probably know that influencers can be a game-changer for your brand. Working with these prominent
How to Make Money on Instagram: 5 Tips for Added Revenue
Instagram is more than just a photo-sharing social media network. The platform has gained over one billion monthly active users, which has opened many opportunities
