20 Ways To Boost Sales Through Social Media
Running social media for your company or for a client, it’s tough to get respect as a contributor to the bottom line. Revenues of course matter, a lot. “Always be closing” salespeople may constantly remind you while dismissing your contributions as merely cute positioning and chatter, without moving the […]
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Best practices for social media post approval
Just about everyone has occasional moments of regret pressing ‘send’ or ‘post’ or ‘tweet’, then immediately realizing that the content could have been a little better, or maybe a mistake snuck through. Sometimes people move onto the next thing, proud of work accomplished, only to realize their problem later […]
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Google My Business Listing: Guide To Grow My Business [Tutorial]
Google My Business has the tools you need to make your business grow in your local area and beyond. Every company wants a magic bullet to be on the first page of Google. Unfortunately, there isn’t one, but there are tools to improve your aim. This blog will help you get […]
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10 rules of social media engagement
At eClincher, we are obsessed with the day-to-day responsibilities of being a social media manager. Whether you’re with an agency managing activities for multiple clients, or you’re a specialist within a large enterprise, or you’re the proprietor of a small business, we are always putting ourselves in your shoes […]
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CEOs who tweet authentically
Companies have a major role to play in social media, and eClincher is here to help. But at root, of course, we’re talking about something “social”, i.e. between people. Thorough presence is accomplished when employees present themselves personally online in voices that are both authentic and consistent with company objectives […]
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What is GDPR, and do I have to worry about it?
We’ll start with good news and address the second question first. Members of the eClincher community mostly manage Internet and social media presences of certain brands, personalities and topics. If you fit that description, then emerging European GDPR regulations shouldn’t have much impact on what you’re doing now and […]
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Top Five Company Uses Of Instagram Stories (from a particular day, they’re only up for 24 hours)
“Ephemeral” is defined as lasting a very short time or lasting one day. It’s often learned by high school students preparing for college entrance exams. There’s something about the word that tends to stick in memories beyond then, but it’s rarely used conversationally. Instagram Stories and Snapchat provide new […]
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Google My Business brings search and social media together
A few weeks ago, we announced integration of Google My Business to eClincher. Some of our customers responded, “Cool! What’s that?” There’s broader familiarity with Google Plus as a social media service, and you might even recall the early contender Google Buzz. Google My Business is distinctive. It combines […]
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Your Tweet Got Ratioed, What Next?
As soon as a post goes up, it’s natural to obsessively monitor likes, comments and reposts. There’s rising awareness of the interplay between these different sorts of reactions. “The ratio” is how many comments a post gets compared to likes and reposts — the mathematical formula is: comments / […]
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Twitter automation changes
Twitter has recently announced important changes to prevent people from spamming or misusing their platform. Twitter doesn’t want people to tweet the same message to multiple accounts to artificially “amplify” it to more people. All Twitter partners will need to make changes to their app to prevent users from spamming Twitter. […]
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Announcing New Features
We are thrilled to announce the following new features that will surely help you become more productive with your social media management. Google My Business You probably already heard about the latest push from Google. Google is now heavily promoting Google My business, your next online presence. Google My Business […]
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