Social Media Marketing Blog

There’s more to Instagram than just an online image gallery. Posting photos and videos are only the tip of the iceberg, as this platform offers tons of great benefits to those who know how to use it well. If managed properly, this social media giant can help make your business […]

Today, social media is vital for any business. Well-managed social media accounts don’t just improve brand recognition. They also bring in more opportunities for brands to connect with their target market. If you want to increase sales, you have to avoid these social media marketing mistakes. For this reason, many […]

With about one billion active users a month, nearly 500 million active users in a day, and over 200 million users visiting business profiles daily, Instagram has successfully established itself as one of the major social media platforms for sales and marketing. It’s no wonder major brands are pumping their Instagram […]

The go-to place for over 330 million active users, Twitter has made its way to the list of top social media networks today. Combining blogging, texting, and instant messaging, this platform has so much to offer for individuals, celebrities, and businesses alike. Almost everyone is on Twitter! So, utilizing its […]

Facebook is the leader of the pack when it comes to social media, and for a good reason. They reported that as of December of 2018, they have 1.52 billion daily active users. If you’re thinking that Facebook is important for your digital marketing strategy, you’re correct — but what […]

We all thought that Millennials were obsessed with social media, but Gen Z is taking this to a whole other level. Gen Z is beginning to garner purchasing power, and they’re attracting attention that has been bestowed upon Millennials for a long time. This makes Gen Z and social media […]

Every day, billions of people use Google to search for a wide variety of information — a local coffee shop, home repair tips, fashion trends, celebrity news, and so much more. In pr evious blogs, we talked about how Google works and how one of the search engine’s most popular […]

Social media videos are a megatrend, and we’ve been witnessing an explosion of popularity during these last few years. Between 2016 and 2017, views of branded videos increased 258% on Facebook and 99% on YouTube. A tweet with a video is six times more likely to be retweeted that a […]

If you want to get a handle on your digital marketing strategy, then you need to put all the technology at your disposal to work for you. This is why it’s crucial to understand how to optimize digital marketing. The term “digital marketing” typically refers to procedures that make use […]

Newbie social media marketers approach social media marketing with certain misbeliefs, thinking that it’s too simple not to work. However, using social media for business purposes is a lot different than personal use. Let’s talk about some of the most common social media mistakes newbies make. There are so many […]

Years ago, when social media appeared for the first time, it caught on like wildfire. It continues to shape the world to this day. It changed how people share, discover, and connect. Furthermore, it’s still evolving, spreading, and becoming increasingly pervasive in our lives. To capture the state of social […]

We’ve gone over the basics of how Google’s algorithm works and why you should care, and we’ve given you some points for ranking higher in the search engine. You also know by now that caring about Google also means caring about its various products and platforms, including Google My Business. […]