Social Media Marketing Blog

Facebook is a powerful tool for your business. With over 2.38 billion monthly active users during the first quarter of 2019, this social media giant is an excellent platform for reaching a large audience. However, with over 60 million businesses promoting their products and services on Facebook, competition can be […]

Did you know that Pinterest drives a lot of traffic to websites? Not only that – this social media platform, if properly utilized, can help you produce excellent results when it comes to sales conversions. Just how do you get the most out of your Pinterest account? The answer is […]

It goes without saying that social media is inevitable. At some point, eCommerce business will need to tap any available channel to be able to expand its reach, and the first on the list is probably one of the many social media platforms out there. With over 3.2 billion accessing […]

Social media changes by the day, so you can imagine how much it evolves across the span of a year. We wanted to look at the state of social media in 2019 to get a better feel for how many people are using it, what these people are like, and in […]

YouTube might be the greatest untapped resource when it comes to marketing your brand. Business owners mistakenly think video content has nothing to do with their business and offers no benefit. In reality, nothing could be further from the truth. Yes, the platform does require a little more work than […]

These days, social media marketing has become one of the central pillars of building a successful brand. If your goal is to reach as many potential customers for as little cost to your company as possible, you can’t do better than social media. It’s a fantastic medium that seems almost […]

LinkedIn has always been that networking site that people just don’t really “get” — coming in second perhaps only to Twitter. In  reality, both are invaluable tools that you can use to grow your business. In particular, with the right digital marketing strategy that has the goal of boosting your […]

Are you one of those businesses who can post a completely random picture online and it gets 5,000 likes in under two minutes? Don’t worry — most businesses aren’t. There’s a lot more to it than that. While some rules hold true across the board, social media for small business […]

Running an e-commerce business is vastly different from running an offline retail operation. For one, the fulfillment process is quite different. But, even before you get there, there’s the process of making sure you’re visible to the right customers and that you have a good enough catalog to attract them to […]

“Why didn’t that photo get more likes?” say social media managers and business owners everywhere. Yes, it’s fun to be popular online, but this is just one of many things to consider when it comes to the performance of your page. Furthermore, it might be the least important thing to consider, under […]

When it comes to paid advertisements online, the tiniest details can make or break the success of your ad’s performance. Take your Facebook ad copy, for instance. All too often, we see marketers throw a few sentences in there and call it a day. In reality, your Facebook ad copy […]

Instagram is a great platform for selling products and increasing brand awareness. If you’re a new business, putting some time and effort into improving your Instagram page is a good way to start your digital marketing campaign. With a large number of monthly active users, Instagram — when managed right […]