Social Media Marketing Blog

Last year, Chris Cox (Facebook’s chief product officer) said that Stories would surpass social media news feeds as the primary way users share content with their friends within 2019. And according to marketing agency Block Party, story-based sharing is growing 15x faster than news feed sharing. There are nearly a […]

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People have had less trust in social media since the Cambridge Analytica scandal in early 2018. The news headlines that surrounded the alleged data misuse meant that marketers would struggle to persuade their customers to trust them – even if they are collecting and using their users’ data ethically. According […]

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There is too much noise on social media, and brands need to have the right social media marketing strategy to be heard online. However, it’s also easy to get carried away and start trying to rise above the noise without a clear voice. Doing too much social media marketing (posting […]

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  Top 10 social media management tools for 2019 With so many social media management and marketing tools out there how do you know which one to use? How do you know which features to choose from? The number of social media tools out there can leave both the beginner [...] Read More

7 Social Media Trends to Get Prepared for in 2019 As 2018 closed out, business owners and marketers around the world revisited how to improve their social media strategies. We know that, as a marketing tactic, social media is here to stay. However, as an ever-changing environment, it continuously forces […]

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Today, 70% of Generation Zers in Asia are purchasing products directly from social media. In North America, however, social commerce hasn’t kept its pace. Thus, the developers of major social platforms are pushing out new technologies to change that, cracking the commerce code to appeal to young buyers. Initially, social […]

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Last year, Chris Cox (Facebook’s chief product officer) said that Stories would surpass social media newsfeeds as the primary way users share content within 2019. And according to Block Party (marketing agency), story-based sharing is growing 15x faster than news feed sharing. There are nearly a billion users across Facebook, […]

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With more and more brands incorporating social media in their digital marketing strategies, it’s becoming increasingly difficult to get noticed. Brands are increasing their Social Ad budgets for paid social media ads. About one of four pages on Facebook utilize paid media, and about 23% of total U.S. digital ad […]

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As one of the prominent social media platforms, you’ve probably heard that Instagram can be a valuable asset to your social media marketing strategy. But how vital is Instagram? Is it essential for your business? Will it be helpful without wasting your time? We are sure the marketers that don’t […]

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Influencer marketing is one of the few marketing trends that saw an enormous jump in relevance during the last few years – while traditional television viewers deline, and people are adopting ad blockers at a high rate. In turn, more and more marketers are turning to storytelling to expand their […]

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Creating content that provides value to your target audience is challenging enough. You need to detect your audience’s pain points, determine the best format for communicating your message, and then have someone experienced and skillful (if not yourself) to produce it. However, things don’t stop there. If your content doesn’t […]

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At first, people used social media to connect. But over time, they started to use and rely on social media more and more. Billions of people of all ages are engaging with each other directly and in various communities. Some users were too small to remember when social media first […]

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