Social Media Marketing Blog

Twitter is no longer an option, but instead a necessity for businesses. Studies show that nearly 50% of customers expect businesses to respond to tweets within 1 hour. Customer service has always been crucial for business success and Twitter has become the new customer service desk. Creating and maintaining a […]

With nearly 1 billion daily active users, Facebook is definitely the most used social network world-wide. Often overlooked however is the value Facebook brings to businesses. Customers now expect ALL businesses to be on Facebook, so follow the steps below to improve your presence on Facebook: Fill out your profile completely: It […]

LinkedIn is the top social network for business professionals. Despite several social networks having more total users, LinkedIn has the highest concentration of business minded individuals. Many businesses are now relying heavily on LinkedIn to find new employees and customers. Businesses can not afford to ignore the power of LinkedIn […]

If you are new to Pinterest, or are simply looking for new tricks, the list below will help you to grow your community: – Fill out your Profile Completely: Profile Picture, About Section, Email, Business Name, Custom Username and URL, Website, Location and Connected Social Profiles .   – Begin […]

Instagram is a very powerful social network and a great starting place if you are new to social media. This is due to the fact that Instagram is extremely simple. Used primarily to share photos, though video has been gaining popularity lately, getting the hang of Instagram is much easier […]

It’s official. Social Media has pulled up a chair to the table of every marketing department across the land, if not the world. On Facebook alone, according to Dan Levy, Facebook’s director of small business, over 15 million businesses have pages, with the number of accounts using Facebook’s mobile management […]

Any business that is on social media needs to know how to effectively use hashtags. Integrating hashtags into your social media posts can greatly increase the chances of them being seen. Before we dive into how and why to use hashtags, lets start by examining the history of the hashtag. […]

Sometimes you want your fans to do something specific, such as register for an event or sign up for your service. Unfortunately, it is often hard to direct users to what you would like them to do. Studies have shown that users are much more likely to click on Call […]

There’s a lot of advice out there about making social media and internet marketing work for businesses in general. But you want to know what works for your specific business. How do you do that? By applying the scientific method. Scientists start with a theory or a hypothesis, then develop […]

Let’s start with this: according to a survey by the Altimeter Group of 700 executives and social strategists fielded in late 2012, “only 34% of businesses felt that their social strategy was connected to business outcomes and just 28% felt that they had a holistic approach to social media, where […]

Over the past year Facebook’s organic reach has continued to decline for business pages. If you are a business on Facebook, chances are you have struggled to keep up with the continued algorithm changes and have begun experimenting with different types of posts to maximize reach, engagement and clicks. Unfortunately, […]

Are you looking at your Facebook analytics and wondering why they aren’t showing improvement? You might be like a lot of businesses. You know Facebook, with over 1 billion users, has the potential to boost your website statistics and lead to more conversions, but you’re not sure how to make […]