Social Media Marketing Blog

Let’s start with this: according to a survey by the Altimeter Group of 700 executives and social strategists fielded in late 2012, “only 34% of businesses felt that their social strategy was connected to business outcomes and just 28% felt that they had a holistic approach to social media, where […]

Over the past year Facebook’s organic reach has continued to decline for business pages. If you are a business on Facebook, chances are you have struggled to keep up with the continued algorithm changes and have begun experimenting with different types of posts to maximize reach, engagement and clicks. Unfortunately, […]

Are you looking at your Facebook analytics and wondering why they aren’t showing improvement? You might be like a lot of businesses. You know Facebook, with over 1 billion users, has the potential to boost your website statistics and lead to more conversions, but you’re not sure how to make […]

An intelligent approach to social media can help you build brand awareness, connect your business with new customers, and harness the word-of-mouth marketing potential of your loyal customers for a big boost in traffic and sales. eClincher knows what you need for a smart social media strategy, and we designed […]