Social Media Marketing Blog

Do you remember going to prom in high school? Imagine having the best outfit, a stretch limo and doves flying out as you arrive (Stole that scene from 21 Jump Street if there are any movie buffs reading). Now imagine you showed up on the wrong Saturday. Your amazing outfit, […]

We have all read articles talking about how often to post on social media, how many hashtags to use or when the best times are to post on each social network. Hopefully you have even read them on our blog! These types of articles fall into the category of “industry best […]

What is the first thing you look at when you get a new follower? Chances are, you look at their bio to quickly gain knowledge about who they are. This is why having a great bio on social media is so critical. Yet, so many people quickly write a bio […]

1. Ability To Track The Performance Most URL shorteners provide analytical data. All shortened goo.gl links (which is what eClincher uses) do so and this information is easily accessible within eClincher. By tracking the success of links, a business can understand what their audience is engaging with and adjust their […]

Note – We have recently updated this post with quotes from the leading social media influencers of 2018.   “Lead people with what they want. – Lead with what they’ve already said. – Lead people from where they’re at. – Lead them with the things that concern them.” – Sandi […]

If you have been on Twitter lately, you probably have noticed it is nearly impossible to keep up with the never ending stream of tweets. Facebook solved this problem (sort of) by filtering your timeline to show you what they think you want. On Twitter, no such filtering exists. However, […]

No matter what you are selling, no matter who you are selling to, you need a social media presence. Why? 1. Because your customers are online. And so are your competitors. Facebook now has 1.06 billion active users and more than 50 million pages. Twitter now has 500 million users. […]

Twitter is no longer an option, but instead a necessity for businesses. Studies show that nearly 50% of customers expect businesses to respond to tweets within 1 hour. Customer service has always been crucial for business success and Twitter has become the new customer service desk. Creating and maintaining a […]

With nearly 1 billion daily active users, Facebook is definitely the most used social network world-wide. Often overlooked however is the value Facebook brings to businesses. Customers now expect ALL businesses to be on Facebook, so follow the steps below to improve your presence on Facebook: Fill out your profile completely: It […]

LinkedIn is the top social network for business professionals. Despite several social networks having more total users, LinkedIn has the highest concentration of business minded individuals. Many businesses are now relying heavily on LinkedIn to find new employees and customers. Businesses can not afford to ignore the power of LinkedIn […]

If you are new to Pinterest, or are simply looking for new tricks, the list below will help you to grow your community: – Fill out your Profile Completely: Profile Picture, About Section, Email, Business Name, Custom Username and URL, Website, Location and Connected Social Profiles .   – Begin […]

Instagram is a very powerful social network and a great starting place if you are new to social media. This is due to the fact that Instagram is extremely simple. Used primarily to share photos, though video has been gaining popularity lately, getting the hang of Instagram is much easier […]