Simple Lessons Brand Marketers Can Learn From Publications

  There are a lot of ways that marketing and writing intersect. Your website is based on writing, your social media messages are based on writing and content posting is one of the most successful methods of inbound marketing in existence. American Express got the wise idea to create OPEN Forum, a platform that launched […]

Continue Reading...

How to Use LinkedIn for Leads In 2016

  You’ve probably read a content marketing article or five that reads something like this: “Never try to use social media for B2B marketing. Only traditional methods will work and you’ll just be wasting your time.” If you Google those sentences right now, you’re bound to find at least one that shares that exact same […]

Continue Reading...

How to Achieve Social Media Success with Less Money

  If you’re a small business owner, it’s likely you don’t have large amounts of cash to throw around for literally anything at all. Many small business owners invest their life savings into their business initially, going without paying themselves and suffering for the good of making their business work. Everything relies on a tight […]

Continue Reading...

How eClincher is Now Supporting Social Media Teams

  You already know social media is important for your business. You can find a ton of articles on the eClincher site alone about how and why your social media efforts can grow your business, get you more money and improve upon every aspect of your professional life. If you aren’t aware of it all […]

Continue Reading...

Don’t Make Any of These Digital Marketing Mistakes

Digital marketing is a game of both science and chance. There are a lot of tried truths to marketing, but there’s also a lot of risk taking involved – one strategy that worked yesterday will suddenly fail to bring in the leads you’re used to anymore, and a strategy you scrapped a year ago will […]

Continue Reading...

30 Days to Learn SEO – Can You Teach Yourself?

  For as simple as SEO looks and as great a method as it is for getting cheap marketing done, it’s still pretty complicated. That’s why many businesses will see their SEO efforts farmed out to outside companies that are already in the know about how SEO works. Once business owners learn that SEO is […]

Continue Reading...

3 Simple Ways to Boost Your YouTube SEO

  It’s a no brainer that the most used website in the world is Google. Recent statistics put the search engine at bringing in about 1.1 billion monthly views – no, not million. Billion. Being more accurate, that’s 1.1 billion unique visitors every month, which actually makes their total view count astronomical. What site would […]

Continue Reading...

7 Social Media Marketing Mistakes Every Business SHOULD Make

Social media marketing is much more of an art than it is a science. This means that the only way to truly master it is to experiment, analyze your results and adjust accordingly. Another way to put this is: social media marketing success only comes after making many mistakes. We know, this is probably not […]

Continue Reading...

Your Social Media Success is Worth Waiting For

  It’s true that social media is a cheap and simple way to give your small business an awareness boost, but there’s sometimes a misunderstanding about how quickly the results from all this tweeting and posting will come in.   One of the biggest positive aspects of social media advertising is that it puts smaller […]

Continue Reading...