What are these important KPIs? Correct business planning is key for any company that wants to be competitive in the market. In this sense, the KPIs of the marketing plan becomes essential, since they serve as a clear metric and at the same time, they inform of the situation, […]

  I bet you have a long list of subscribers, and you have heard about making the most of these lists using email marketing. But…have you? And most important… Do you know how to do your B2B email segmentation?  The truth is that most email marketing campaigns are not working […]