The video is a megatrend, and we’ve been witnessing an explosion of popularity on social media during these last few years. Between 2016 and 2017, views of branded videos have increased 258% on Facebook and 99% on YouTube. A Tweet with a video is six times more likely to be […]

        In the past, social media was a micro-world that people used for connecting. Somebody had told you about Facebook, and you remembered that you have some old friends across the ocean that you hadn’t heard from in a long time. However, many of today’s social media […]

  Businesses really divide into two categories – ones that know how to leverage social media and create incredible content, and ones that don’t. Of course, this advantage is much easier to see from the outside, the businesses whose mind is set on not optimizing and not maximizing their exposure […]