Running social media for your company or for a client, it’s tough to get respect as a contributor to the bottom line.   Revenues of course matter, a lot. “Always be closing” salespeople may constantly remind you while dismissing your contributions as merely cute positioning and chatter, without moving the […]

SEO is a long term game and it’s very misunderstood. A lot of people think that SEO (search engine optimization) is tweaking a few things here and there, changing some links, and hiring a coffee addicted intern in a basement somewhere to do the rest. Over the next few posts […]