Running social media for your company or for a client, it’s tough to get respect as a contributor to the bottom line.   Revenues of course matter, a lot. “Always be closing” salespeople may constantly remind you while dismissing your contributions as merely cute positioning and chatter, without moving the […]

  Just about everyone has occasional moments of regret pressing ‘send’ or ‘post’ or ‘tweet’, then immediately realizing that the content could have been a little better, or maybe a mistake snuck through. Sometimes people move onto the next thing, proud of work accomplished, only to realize their problem later […]