“Why didn’t that photo get more likes?” say social media managers and business owners everywhere. Yes, it’s fun to be popular online, but this is just one of many things to consider when it comes to the performance of your page. Furthermore, it might be the least important thing to consider, under […]

Instagram is a great platform for selling products and increasing brand awareness. If you’re a new business, putting some time and effort into improving your Instagram page is a good way to start your digital marketing campaign. With a large number of monthly active users, Instagram — when managed right […]

Did you know that Pinterest influences more sales than Facebook? Yes, this underrated social media platform has been helping businesses increase their overall sales — either through online purchases or through their brick and mortar stores. In fact, 93% of Pinners use the platform for planning their purchases. If you […]

Every brand wants to charm the Millennials. It’s no wonder why: They’re the largest living generation today. People born between the 1980s and mid-1990s are today’s most potent buying force, coming in at more than 75.4 million people. Brands are giving their best to reach Millennials and appeal to their […]

“We need more traffic to our website.” “Our bounce rate is too high.” “Our social media doesn’t convert.” These are common complaints from business owners. While every platform offers its benefits, there’s one in particular many brands seem to forget and really need: YouTube. So many businesses aren’t exactly comfortable with producing […]

When it comes to Instagram, visual content is king. With over one billion monthly active users, this social media platform is second only to Facebook, as far as engagement is concerned. It’s no wonder businesses are pouring time, effort, and resources into making their Instagram page shine. To help you […]

Facebook ads aren’t as ineffective as most marketers think. In fact, in the 4th quarter of 2018, their ad revenue was reported at $16.9 billion dollars. This means businesses are, in fact, spending serious money on Facebook ads. Why? Because people are actually clicking on them. So, do Facebook ads work? […]

Increasing engagement and turning your audience into paying customers doesn’t just happen. You have to work for it. Specifically, you have to optimize social media pages to reach more people and increase brand awareness. We’ve rounded up 10 ways to do so for better reach, improved engagement, and higher conversion […]

If you’re doing digital marketing for your business and not getting the social media conversions you want, then it may be time to reevaluate your strategies. There are actions that can help you increase engagement, leads, and conversions, and there are also those that can hinder it. Let’s talk about […]

There’s more to Instagram than just an online image gallery. Posting photos and videos are only the tip of the iceberg, as this platform offers tons of great benefits to those who know how to use it well. If managed properly, this social media giant can help make your business […]

Today, social media is vital for any business. Well-managed social media accounts don’t just improve brand recognition. They also bring in more opportunities for brands to connect with their target market. If you want to increase sales, you have to avoid these social media marketing mistakes. For this reason, many […]

Facebook is the leader of the pack when it comes to social media, and for a good reason. They reported that as of December of 2018, they have 1.52 billion daily active users. If you’re thinking that Facebook is important for your digital marketing strategy, you’re correct — but what […]