I’m sure you’ll agree with me when I say Facebook targeting requires the right technique, knowledge, and content. Facebook targeting isn’t intuitive, and everyone has a different way of doing it, promising that their method is the best. You’re on a constant search for the right steps to take and […]

You don’t have to manage your digital marketing alone. In fact, you shouldn’t. Planning a social media collaboration with another relevant brand can work wonders for your online presence. Let’s talk about what this means, how to do it, and what some of the benefits are. Wait, What’s a Social […]

Instagram is a major driver for sales. With over one billion monthly active users, the platform offers plenty of opportunities for businesses to grow — that is, if it’s utilized well. Forget pumping up that follower count. Let’s delve into something more important. We’re talking about engagement – shares, likes, […]

Instagram has established itself as one of the major social media platforms for driving sales. For years, marketers have been doing their part in optimizing content to “beat” the Instagram algorithm and reach the target audience. But social media isn’t a static industry. Now and then, developers implement changes to […]

If you’re selling products online, you need to be on social media — period. Any old strategy won’t suffice, though. You need an approach that focuses on using social media for eCommerce specifically — and this will require a relatively unique game plan. Getting people to pay attention to your […]

Instagram Stories: We can’t get enough. In fact, according to TechCrunch, as of January this year, roughly 500 million users were posting Stories each and every day. (And it’s safe to assume that number has gone up.) This feature isn’t just for personal profiles. Your brand stands to gain a […]

While LinkedIn might fall short when it comes to the number of monthly active users compared to social media giants like Facebook and Instagram, it’s still considered the top go-to place for professionals and businesses aiming to make new connections. Active since 2003 (which, by the way, is a year […]

Did you know that Pinterest drives a lot of traffic to websites? Not only that – this social media platform, if properly utilized, can help you produce excellent results when it comes to sales conversions. Just how do you get the most out of your Pinterest account? The answer is […]

It goes without saying that social media is inevitable. At some point, eCommerce business will need to tap any available channel to be able to expand its reach, and the first on the list is probably one of the many social media platforms out there. With over 3.2 billion accessing […]

Social media changes by the day, so you can imagine how much it evolves across the span of a year. We wanted to look at the state of social media in 2019 to get a better feel for how many people are using it, what these people are like, and in […]

Are you one of those businesses who can post a completely random picture online and it gets 5,000 likes in under two minutes? Don’t worry — most businesses aren’t. There’s a lot more to it than that. While some rules hold true across the board, social media for small business […]

“Why didn’t that photo get more likes?” say social media managers and business owners everywhere. Yes, it’s fun to be popular online, but this is just one of many things to consider when it comes to the performance of your page. Furthermore, it might be the least important thing to consider, under […]