Fact: Facebook is one of the biggest social media platforms for brands to market themselves on. For this reason, it’s important for businesses to strategize, plan, and review their online presence and marketing efforts. This helps you to remain relevant and impactful. Conducting a Facebook audit should not only be […]

Newbie social media marketers approach social media marketing with certain misbeliefs, thinking that it’s too simple not to work. However, using social media for business purposes is a lot different than personal use. Let’s talk about some of the most common social media mistakes people make. There are so many […]

Did you know that a lot of consumers look at social media before deciding on what products to buy? According to a report by UPS, millennials, some of the largest consumers in the world today, consider social media a part of their shopping experience. In short, social media isn’t only […]

Social media is an ever-changing space, and it’s important for people who work in this space to stay updated constantly. If you’re a social media marketer or business owner, how can you easily keep track of all the updates, read about every change, and watch the development in the digital […]

Over 90 percent of U.S. companies use social media for marketing purposes. However, only a few have implemented a sound social media policy. Other organizations don’t put nearly enough attention on their social media policy. Some of them either have one that isn’t adequate to protect their business’ interests or […]

Growing your list of YouTube subscribers can be frustrating, especially if you’re just starting out. With plenty of videos ranging from cute cats, people reacting to videos of cute cats, product reviews, shocking news, celebrity gossips, and mukbang, among other things, just how do you get a portion of YouTube’s […]

Did you know that videos might be your best secret weapon for dominating on Instagram? In fact, reports show that videos get 38% more engagement compared to images. People love watching videos, and Instagram Live’s increasing popularity is proof of it. If you’re a brand aiming to catch your target […]

“Products are created in the factory, but brands are created in the mind.” – Walter Landor A brand’s image is just as important as a brand itself. Yes, while those two concepts are interlinked, they’re still very much separate. While you pour in your resources to make your brand legendary, […]

Managing multiple social media accounts can be difficult. With news and events coming in quickly and sometimes without prior notice, as well as the constantly changing trending topics, making sure that your brand is updated and ready to release timely and relevant content can be challenging. This is where a […]

  Social media has transformed the landscape of marketing. Never before have businesses been able to access such a significant chunk of their target audience, all at the same time. According to Statista, there are over 2.77 billion social media users in the world in 2019. This amount is predicted […]

I’m sure you’ll agree with me when I say Facebook targeting requires the right technique, knowledge, and content. Facebook targeting isn’t intuitive, and everyone has a different way of doing it, promising that their method is the best. You’re on a constant search for the right steps to take and […]

Every brand wants to charm the Millennials. It’s no wonder why: They’re the largest living generation today. People born between the 1980s and mid-1990s are today’s most potent buying force, coming in at more than 75.4 million people. Brands are giving their best to reach Millennials and appeal to their […]