Just about everyone has occasional moments of regret pressing ‘send’ or ‘post’ or ‘tweet’, then immediately realizing that the content could have been a little better, or maybe a mistake snuck through. Sometimes people move onto the next thing, proud of work accomplished, only to realize their problem later […]

  With so many social media management and marketing tools out there how do you know which one to use? And how do you know which features to choose from? The variety of social media tools out there can be pretty overwhelming, for a beginner as well as for the […]

  Google My Business has the tools you need to make your business grow in your local area and beyond. Every company wants a magic bullet to be on the first page of Google. Unfortunately, there isn’t one, but there are tools to improve your aim. This blog will help you get […]

  At eClincher, we are obsessed with the day-to-day responsibilities of being a social media manager. Whether you’re with an agency managing activities for multiple clients, or you’re a specialist within a large enterprise, or you’re the proprietor of a small business, we are always putting ourselves in your shoes […]

Companies have a major role to play in social media, and eClincher is here to help. But at root, of course, we’re talking about something “social”, i.e. between people. Thorough presence is accomplished when employees present themselves personally online in voices that are both authentic and consistent with company objectives […]

  We’ll start with good news and address the second question first. Members of the eClincher community mostly manage Internet and social media presences of certain brands, personalities and topics. If you fit that description, then emerging European GDPR regulations shouldn’t have much impact on what you’re doing now and […]

“Ephemeral” is defined as lasting a very short time or lasting one day. It’s often learned by high school students preparing for college entrance exams. There’s something about the word that tends to stick in memories beyond then, but it’s rarely used conversationally.   Instagram Stories and Snapchat provide new […]

  A few weeks ago, we announced integration of Google My Business in eClincher. Some of our customers responded, “Cool! What’s that?” There’s broader familiarity with Google Plus as a social media service, and you might even recall the early contender Google Buzz. Google My Business is distinctive. It combines […]

  Hard Work + Good Idea = Not Much. What is this, math? What’s up with all the formulas Ben? Are you giving us a math lesson here? It was just a shorthand way to explain what this post is about, in 6 words. What do I really mean? Small […]

  You’ve probably read all of the posts, the latest strategies, and all the latest feature upgrades. And you are probably either overwhelmed or confused with it all. Now what? What do I post? Do I use video? How many videos should I make? There are so many different articles […]

  Businesses really divide into two categories – ones that know how to leverage social media and create incredible content, and ones that don’t. Of course, this advantage is much easier to see from the outside, the businesses whose mind is set on not optimizing and not maximizing their exposure […]