In the past, social media was a micro-world that people used for connecting. Somebody had told you about Facebook, and you remembered that you have some old friends across the ocean that you hadn’t heard from in a long time. However, many of today’s social media […]

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       In the days of traditional marketing, you’d have to spend a lot of money on TV advertising and billboards to attract customers. Today, it’s a different story because everything changed with the rise of social media. Now, small businesses have the same marketing tools as big corporations. […]

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             Huge corporate brands, like Nike and Coca-Cola, have such well-thought marketing campaigns that they go viral every time. Their funds allow them to include A-list celebrities in their product promotion or pay for a Super Bowl commercial. However, on the social media ground; small […]

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       With the ever-increasing popularity of social media, we always encounter and invent new online concepts – like Hashtags – even if they’ve in fact been around for a while. Hashtags was born from Twitter in 2007, when a former Google developer Chris Messina suggested using the pound […]

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    Holiday marketing campaigns flood into our social media channels as soon as Halloween is over. So many businesses trying to appeal to the general holiday feeling, reminding us that Christmas is around the corner. We start seeing holiday-themed billboards, TV ads, social media campaigns, and emails. And then […]

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    Finding valuable, entertaining, educational, and relevant content can be a time-consuming task. Indeed, social media managers spend hours trying to find material for social media. And it’s important to do that to follow all the industry trends. Today’s markets are highly dynamic and disruptive – things happen fast! […]

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  When compared to traditional marketing methods, social media marketing has a lot higher lead-to-close rate. No digital marketing campaign can go without it, and marketers know that. It’s the easiest way to reach out to your audience. Before, you wouldn’t know how your ads were performing. Today, you’ve got […]

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    Social media marketing is an essential part of every digital marketing strategy. No wonder, as nearly half of the planet’s population is active on social media (over 3 billion users). As social media marketers, we are lucky to reach even a fraction of the userbase with any of the […]

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  Top 10 social media management tools for 2019 With so many social media management and marketing tools out there how do you know which one to use? How do you know which features to choose from? The number of social media tools out there can leave both the beginner [...] Read More

  We hope that reading our posts have given you a broader understanding of the importance of using various social media channels to help your business scale.  Below are the top social media books written by today’s social media influencers containing tips, tricks, and real-life examples of social media successes. […]

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  We are excited to bring you 11 new eClincher features that will help you manage your social media campaigns with ease.   Facebook Mentions   When composing a new post to a facebook page or responding to messages, you can now mention the page or the business location. Add […]

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  Running an agency of any size can be a very time-consuming ordeal.  You have prospective clients knocking on your door, current clients needing exposure, and past clients looking to re-sign.  Before you know it strikes six, and you are commuting home in heavy traffic thinking about the morning ahead.  […]

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