Holiday marketing campaigns flood into our social media channels as soon as Halloween is over. So many businesses trying to appeal to the general holiday feeling, reminding us that Christmas is around the corner. We start seeing holiday-themed billboards, TV ads, social media campaigns, and emails. And then […]

    Finding valuable, entertaining, educational, and relevant content can be a time-consuming task. Indeed, social media managers spend hours trying to find material for social media. And it’s important to do that to follow all the industry trends. Today’s markets are highly dynamic and disruptive – things happen fast! […]

  When compared to traditional marketing methods, social media marketing has a lot higher lead-to-close rate. No digital marketing campaign can go without it, and marketers know that. It’s the easiest way to reach out to your audience. Before, you wouldn’t know how your ads were performing. Today, you’ve got […]

    Social media marketing is an essential part of every digital marketing strategy. No wonder, as nearly half of the planet’s population is active on social media (over 3 billion users). As social media marketers, we are lucky to reach even a fraction of the userbase with any of the […]

  With so many social media management and marketing tools out there how do you know which one to use? How do you know which features to choose from? The number of social media tools out there can leave both the beginner and even the more advanced user overwhelmed. So […]

  We hope that reading our posts have given you a broader understanding of the importance of using various social media channels to help your business scale.  Below are the top social media books written by today’s social media influencers containing tips, tricks, and real-life examples of social media successes. […]

  We are excited to bring you 11 new eClincher features that will help you manage your social media campaigns with ease.   Facebook Mentions   When composing a new post to a facebook page or responding to messages, you can now mention the page or the business location. Add […]

  Running an agency of any size can be a very time-consuming ordeal.  You have prospective clients knocking on your door, current clients needing exposure, and past clients looking to re-sign.  Before you know it strikes six, and you are commuting home in heavy traffic thinking about the morning ahead.  […]

  If you haven’t been living under a rock (if you have I applaud you for living rent-free) you have probably heard about this disaster in the making, MoviePass.  MoviePass (is/was?) a service which let subscribers pay a whopping $9.95 to see unlimited movies a month.  Now that’s a great […]

Running social media for your company or for a client, it’s tough to get respect as a contributor to the bottom line.   Revenues of course matter, a lot. “Always be closing” salespeople may constantly remind you while dismissing your contributions as merely cute positioning and chatter, without moving the […]

  Just about everyone has occasional moments of regret pressing ‘send’ or ‘post’ or ‘tweet’, then immediately realizing that the content could have been a little better, or maybe a mistake snuck through. Sometimes people move onto the next thing, proud of work accomplished, only to realize their problem later […]

  Google My Business has the tools you need to make your business grow in your local area and beyond. Every company wants a magic bullet to be on the first page of Google. Unfortunately, there isn’t one, but there are tools to improve your aim. This blog will help you get […]