Anyone who manages multiple clients, business locations, or social channels will tell you: It’s really hard. Finding success in social posting comes with strategic planning. Figuring out what to post. The best time to post. And all the while, trying to ensure that the look of your overall grid/feed remains on-brand, consistent, cohesive, and aesthetically pleasing.
There are a lot of moving parts.
This is where a visual calendar really helps and how e-clincher can make your digital marketing management easier and more streamlined than ever.
The best calendars have these attributes:
- A filtering system that allows you to focus on your work.
- Drag-and-drop functionality.
- Suggestions for the best times to post.
- Quick, simple, and easy ways to edit, change, reuse, and delete content, as well as submit for approval.
- Color-coded for post types.
- Import/export options, along with bulk upload and download from CSV files.
- Visual planner and scheduler, especially for Instagram.
Let’s dive a little more deeply into the benefits of a social media calendar, along with how you can use the feature within e-clincher to improve your own digital marketing strategy.
The Benefits of Having a Social Media Calendar
You spoke. We listened. e-clincher understands the benefits of a social media calendar, which is why we’ve incorporated it into our platform. Here are a few things you can expect to see from it.
Plan in Advance Better Than Ever Before
- See both weekly and monthly views.
- Apply filters as desired.
- Learn the best times to post.
- Use the Instagram grid to visually plan how future posts will look.
Any social media expert will tell you that in digital marketing, you shouldn’t fly by the seat of your pants. Planners are rewarded. But when you’re managing so many platforms, all of which have their own unique requirements (like differently sizes images), getting and staying ahead of the game can be tricky — and overwhelming!
e-clincher’s visual calendar makes it so that you can tackle your social media channels in a bigger, faster way. It’s a one-stop-shop for everything and anything social media.
Work More Efficiently
- Zoom in and out between a macro level view and a micro level view to post with perfection.
- Color-code your posts so you know exactly what type of content is going out and when.
- Easily assemble your posts with the drag-and-drop feature.
- Draft and edit content with ease before submitting it to a coworker for approval, if needed.
Your time is limited and valuable. Managing your digital marketing tasks as efficiently as possible is of utmost importance. Our goal was to shave precious minutes and hours off of the work that you do. Scheduling out social media posts has never gone this smoothly.
Posting individually within each platform takes too long. Other social media management tools are clunky and buggy. e-clincher works like a well-oiled machine.
Collaborate More Easily With Your Entire Team
- Use the shared calendar to show your team what you have planned and get feedback on posts.
- Quickly create a chain of approval process that allows you to submit your work to whoever needs to sign off on it.
No more lengthy email conversations. No more messaging to ask if someone can check your work and approve of it. Forget having to keep track of where you left off in the approval process. Use e-clincher to specifically define who is responsible for checking and signing off on social media posts so that they can be scheduled out.
Collaboration is key, and we feel that this is an area where other social media management tools have fallen short. We’ve designed e-clincher to welcome your whole team — not just one person.
Avoid Duplicate/Repeated Content
- Color-code your content for a quick view of what’s coming up on the calendar.
- Use the Instagram grid for a birds’ eye view of your overall page.
When you take your social media one day at a time, it can be super easy to forget what you’ve shared in the past. (Totally understandable.) And this is definitely something to avoid, considering how quickly you can lose people’s attention. You don’t want to turn away followers because you’re showing them something you showed them less than a wee ago.
With e-clincher’s social media calendar, you can ensure that you’re always sharing fresh, innovative content that will capture your audience’s eye. The Instagram grid is your best friend in establishing brand voice and consistency across all of your posts.
Monitor Your Performance Like a Total Pro
- Keep a detailed history of what you’ve shared in the past.
- Check your metrics, insights, and analytics against previous content that you shared.
The only way that you can know that what you’re doing is working is by measuring the progress. e-clincher provides robust data to show you how your content is performing. Are you getting good traffic? Engagement? Is your content converting and accomplishing what you want it to?
With e-clincher’s insights, you can answer these questions and more. Then, use what you’ve learned to improve your strategy moving forward and really dominate on social media.