Size AND Shape Matters: Guidelines for Social Media Visuals

Size AND Shape Matters: Guidelines for Social Media Visuals

Businesses trying to market themselves on social media need to understand how to use social media visuals in the right way. Images and videos are the most potent form of online outreach today, and many text-heavy sites started capitalizing on it long ago. And as online visual formats evolve and mature, new business uses are […]

Google’s Relevance to Social Media Basics

Google's Relevance to Social Media Basics

Want to know how to bake a lemon pound cake? Google it. Looking for a new apartment in a neighboring city? Google it. Curious what it means when the guy you’re dating introduces you to his friends by the wrong name? Google it. We turn to the internet behemoth for everything, but what do you […]

What are the Top 5 Benefits of Social Media Marketing?

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In the beginning, social media was a communication experiment. Over time, it evolved into massive platforms that became an integral part of our everyday lives. Also, businesses started using social media to communicate with their customers and potential prospects as well as to send out brand messages to their audiences. There are many benefits of […]

The Impact of Social Media Stories on Marketing

The Impact of Social Media Stories on Marketing

Last year, Chris Cox (Facebook’s chief product officer) said that Facebook Stories would surpass social media news feeds as the primary way users share content with their friends within 2019. He wasn’t kidding. Social media stories took the internet by storm. And according to the marketing agency Block Party, story-based sharing is growing 15x faster […]

Building Customer Trust and Social Communities, Especially Today

Building Customer Trust and Social Communities, Especially Today

People have had less trust in social media since the Cambridge Analytica scandal in early 2018. The news headlines that surrounded the alleged data misuse meant that marketers would struggle to persuade their customers to trust them – even if they are collecting and using their users’ data ethically. According to the Business Insider Intelligence […]

7 Social Media Trends You’ll See This Year

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As 2018 closed out, business owners and marketers around the world revisited how to improve their social media strategies. We know that, as a marketing tactic, social media is here to stay. However, as an ever-changing environment, it continuously forces us to keep coming with better marketing strategies. That’s why we’re presenting you with trends […]