Stories Outpacing Newsfeeds – Rethink What You Thought About How to Reach Users

Stories Outpacing Newsfeeds - Rethink What You Thought About How to Reach Users

Last year, Chris Cox (Facebook’s chief product officer) said that Stories would surpass social media newsfeeds as the primary way users share content within 2019. And according to Block Party (marketing agency), story-based sharing is growing 15x faster than news feed sharing. There are nearly a billion users across Facebook, Instagram, Snapchat, and WhatsApp that […]

How to Succeed With Social Media Advertising

How to Succeed With Social Media Advertising

With more and more brands incorporating social media in their digital marketing strategies, it’s becoming increasingly difficult to get noticed. Brands are increasing their social media advertising budgets for paid social media campaigns. In fact, social media advertising is now necessary to succeed — but how can you do it? We’re going to show you […]

Why Use Instagram for Business? The Platform is Killing It

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As one of the prominent social media platforms, you’ve probably heard that Instagram can be a valuable asset to your social media marketing strategy. But how vital is Instagram? Is it essential for your business? Will it be helpful without wasting your time? Why use Instagram for business? We’re sure the marketers that don’t use […]

Influencer Marketing, It’s All the Rage: Top 5 Things You Should Know

Influencer Marketing, It's All the Rage: Top 5 Things You Should Know

Influencer marketing is one of the few marketing trends that saw an enormous jump in relevance during the last few years, while traditional television viewers decline, and people are adopting ad blockers at a high rate. In turn, more and more marketers are turning to storytelling to expand their reach, and the results have been […]

5 Ways to Win on Promoting Your Brand Content

5 Ways to Win on Promoting Your Brand Content

Creating content that provides value to your target audience is challenging enough. You need to detect your audience’s pain points, determine the best format for communicating your message, and then have someone experienced and skillful (if not yourself) to produce it. However, things don’t stop there. If your content doesn’t reach your audience but collects […]

The Power of Social Media in Marketing and CRM

The Power of Social Media in Marketing and CRM

This blog was updated in May 2020. At first, people used social media to connect. But over time, they started to use and rely on social media more and more. Billions of people of all ages are engaging with each other directly and in various communities. Some users were too small to remember when social […]