Stories Outpacing Newsfeeds – Rethink What You Thought About How to Reach Users

Last year, Chris Cox (Facebook’s chief product officer) said that Stories would surpass social media newsfeeds as the primary way users share content within 2019. And according to Block Party (marketing agency), story-based sharing is growing 15x faster than news feed sharing. There are nearly a billion users across Facebook, Instagram, Snapchat, and WhatsApp that […]

How to Succeed With Social Media Advertising

With more and more brands incorporating social media in their digital marketing strategies, it’s becoming increasingly difficult to get noticed. Brands are increasing their social media advertising budgets for paid social media campaigns. In fact, social media advertising is now necessary to succeed — but how can you do it? We’re going to show you […]

Why Use Instagram for Business? The Platform is Killing It

As one of the prominent social media platforms, you’ve probably heard that Instagram can be a valuable asset to your social media marketing strategy. But how vital is Instagram? Is it essential for your business? Will it be helpful without wasting your time? Why use Instagram for business? We’re sure the marketers that don’t use […]

5 Ways to Win on Promoting Your Brand Content

Creating content that provides value to your target audience is challenging enough. You need to detect your audience’s pain points, determine the best format for communicating your message, and then have someone experienced and skillful (if not yourself) to produce it. However, things don’t stop there. If your content doesn’t reach your audience but collects […]

The Power of Social Media in Marketing and CRM

This blog was updated in May 2020. At first, people used social media to connect. But over time, they started to use and rely on social media more and more. Billions of people of all ages are engaging with each other directly and in various communities. Some users were too small to remember when social […]

How Even Tiny Tweaks Can Impact Outcomes

In the past, social media was a micro-world that people used for connecting. Somebody had told you about Facebook, and you remembered that you have some old friends across the ocean that you hadn’t heard from in a long time. However, many of today’s social media users (such as teens and younger Millennials) have advanced […]

Calling All Agencies! How to Best Manage Your Clients’ Online Presence

The digital world today brings us connectedness and convenience but only if it’s well-curated and cultivated – for enterprises of any size, maintaining an online presence is not a luxury but an absolute necessity. About 15 years ago, only a few knew about the Internet and used it. Today, people around the world use it […]

Only at eClincher – FB *and* Twitter Private Messaging Made Easy

Facebook has surpassed 1.2 billion users of their Messenger interface, and there have been more than a billion messages between consumers and business each month. This means that conversing directly with your customers is both highly likely, and often necessary to retain your customers and attract prospects.  Meanwhile, Twitter has more than 100M daily active […]

5 Examples of Great Holiday Social Media Marketing

Holiday social media marketing campaigns flood into our channels as soon as Halloween is over. So many businesses try to appeal to the general holiday feeling, reminding us that Christmas is around the corner. We start seeing holiday-themed billboards, TV ads, social media campaigns, and emails. And then the music…the Christmas caroling is in every […]