Building Customer Trust and Social Communities, Especially Today

People have had less trust in social media since the Cambridge Analytica scandal in early 2018. The news headlines that surrounded the alleged data misuse meant that marketers would struggle to persuade their customers to trust them – even if they are collecting and using their users’ data ethically. According to the Business Insider Intelligence […]

What is GDPR, and Do I Have to Worry About it?

This blog was updated in May 2020. We’ll start with good news and address the second question first. Members of the e-clincher community mostly manage the Internet and social media presence of certain brands, personalities, and topics. If you fit that description, then emerging European GDPR regulations shouldn’t have much impact on what you’re doing […]