Influencer marketing is one of the few marketing trends that saw an enormous jump in relevance during the last few years, while traditional television viewers decline, and people are adopting ad blockers at a high rate. In turn, more and more marketers are turning to storytelling to expand their reach, and the results have been promising. Influencer marketing propels word-of-mouth that’s capable of generating twice as many sales as traditional means of advertising. Like any other type of marketing campaign, influencer marketing doesn’t come with a universal strategy. It all depends on the kind of business and campaign goals. Regardless, there are many different ways to partner up with influencers to drive excellent results. More people are using social media to connect and engage with individuals and businesses, and influencer marketing has tremendous impact and reaches in this landscape.