The Best Beginner’s Guide to Dark Posts on Facebook and Instagram

dark posts on facebook and instagram graphic

So, you’ve come across the term, dark post, and are here to learn more. Let’s help you with that. A Facebook dark post is a social media post shadowed as a targeted ad focused on a target audience that does not appear on the feed of that business’ Facebook page. In this way, a dark […]

Become An Ad Expert: An Effective How-To Guide

become an ad expert

The ad industry is one of the most competitive and lucrative industries in the world. Becoming an ad expert requires years of experience, certifications, and a wealth of knowledge about digital marketing ads on Google, Facebook, Instagram, Linkedin and other forms of advertising. Let’s consider the market as it is right now.  Ever since the […]

Here’s How You Can Double Your Conversions On Facebook (Expert Advice + Examples)

Here's How You Can Double Your Conversions On Facebook

Facebook is one of the leading social media platforms. After all, it has 2.74 billion monthly active users.  Facebook’s popularity among the masses has made it every marketer’s go-to channel. No wonder 10 million active advertisers are using this platform to promote their businesses!  Facebook generated a vast 84.2 billion U.S. dollars through ad revenues […]

The Do’s and Don’ts of Paid Facebook Ads


With over 1.6 billion daily active users and about 80 million business pages, Facebook remains the king according to social media statistics. But what’s more worth noting is that 26% of users who clicked on ads made a purchase, making paid Facebook ads an important part of businesses. To be clear, we’re not referring to […]

The Benefits of Facebook Ads: 11 Reasons Why You Need Them

Do you ever wonder if all the Facebook ads you see in your news feed are actually effective? It’s especially interesting considering that sometimes you find them to be annoying and a total nuisance. In actually, they can work wonders and if you’re a business owner, you should think about getting on board, because you might […]

13 Facebook Ad Copy Tips for Better Engagement and Conversions

When it comes to paid advertisements online, the tiniest details can make or break the success of your ad’s performance. Take your Facebook ad copy, for instance. All too often, we see marketers throw a few sentences in there and call it a day. In reality, your Facebook ad copy is crucial when it comes […]