Smart Social Media for Business in 2021: A Marketer’s Guide

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4.41 billion. According to a forecast by Statista, that’s how many active social media users there will be by 2025. For marketers, those numbers can only mean one thing — an audience to market their products. If you’re a marketer and you’re not leveraging social media for business, you’re definitely missing out on an excellent […]

How to Better Calculate Your Social Media ROI in 2021

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What is social media ROI anyway? In business, return on investment (ROI) is a measure of how much you’re gaining for the investment you make. On social media, it’s what you get back from all the time, effort, and resources you spend doing social media tasks. Yes, you indeed have a social media ROI. However, […]

Top 10 Social Media Management Tools for 2021

Top Ten 2021 Social Media Management Tools

The social media landscape of businesses is evolving rapidly since Covid-19 came on the scene in December 2019. With more companies adopting some style of remote working, it is no surprise that Smart Insights reported a 43% increase in the time someone spends on social networks daily. Considering more than half the world’s population are […]

How to Grow Your Marketing Agency (Step-by-Step Guide)

Marketing agencies are everywhere these days, and I mean everywhere. Every time I check my LinkedIn I see a new one pop up somewhere. And there is a variety of them too – social media agencies, marketing, growth marketing, growth hacking, content creators, you name it. What’s your marketing agency like?  Regardless of all these new […]