With over 4 billion active users, social media is an attractive channel for business marketing. And quite successful since the majority of social media users reach out to brands on their favorite platform. The same stats show that around half of users on social media are looking to resolve customer service-related issues. In fact, social […]
First of all, today’s consumers rely heavily on social media throughout the buying experience. In fact, 54% of consumers use social media to research products, while 71% are more likely to make purchases based on social media referrals. Catering to these expectations can lead to a huge shot in the arm for your ecommerce company. […]
Online shopping is more significant than ever, but it’s just the tip of the iceberg when it comes to how people buy. Social commerce is now exploding in every other major market around the world. Are you aware that the number of social commerce purchasers in the US accelerated by 25.2% in 2020? And it […]
2020 was a transformative year for social media, seeing more people than ever before turning to their devices to stay connected with their communities. While we think a lot of social media marketing strategies still apply from last year, it’s time to look ahead. This huge increase in social media usage saw many brands decide to level […]
The Business Guide to Reputation Management Online shows those that have no idea what goes into positive reputation management or the effects it can have on the business.