Social Customer Service: How to Measure Performance Effectively

social customer service how to effectively measure performance

With over 4 billion active users, social media is an attractive channel for business marketing. And quite successful since the majority of social media users reach out to brands on their favorite platform.  The same stats show that around half of users on social media are looking to resolve customer service-related issues. In fact, social […]

Latest Trends in Social Selling: The Ultimate Guide

latest trends in social selling ultimate guide

First of all, today’s consumers rely heavily on social media throughout the buying experience. In fact, 54% of consumers use social media to research products, while 71% are more likely to make purchases based on social media referrals. Catering to these expectations can lead to a huge shot in the arm for your ecommerce company. […]

Social commerce: How it works and why you should care in 2021

social commerce how it works 2021

Online shopping is more significant than ever, but it’s just the tip of the iceberg when it comes to how people buy.  Social commerce is now exploding in every other major market around the world. Are you aware that the number of social commerce purchasers in the US accelerated by 25.2% in 2020? And it […]

6 Key Trends To Utilize In Your Social Media Marketing Strategy in 2021

social media marketing strategy blog

2020 was a transformative year for social media, seeing more people than ever before turning to their devices to stay connected with their communities. While we think a lot of social media marketing strategies still apply from last year, it’s time to look ahead. This huge increase in social media usage saw many brands decide to level […]