Let’s get real. If you made it here, you are seeking to engage customers on Instagram to increase brand awareness, engagement, loyalty, and conversion rates. Social media is one of the best ways to market your business and engage with your customers on Instagram specifically. In fact, according to Forrester Research, Instagram generates 58 times […]
First of all, today’s consumers rely heavily on social media throughout the buying experience. In fact, 54% of consumers use social media to research products, while 71% are more likely to make purchases based on social media referrals. Catering to these expectations can lead to a huge shot in the arm for your ecommerce company. […]
We live in a digital world, dominated by social media giants. From Facebook to TikTok, social media platforms have provided more ways to publish content than ever before – and businesses around the globe have taken advantage. Learn how to leverage these tips and best practices targeted toward tackling social media in financial services. […]
The Business Guide to Reputation Management Online shows those that have no idea what goes into positive reputation management or the effects it can have on the business.
We all thought that Millennials were obsessed with social media, but Gen Z is taking this to a whole other level. Gen Z is beginning to garner purchasing power, and they’re attracting attention that has been bestowed upon Millennials for a long time. This makes Gen Z and social media use quite unique. Millennials are […]
Creating content that provides value to your target audience is challenging enough. You need to detect your audience’s pain points, determine the best format for communicating your message, and then have someone experienced and skillful (if not yourself) to produce it. However, things don’t stop there. If your content doesn’t reach your audience but collects […]
This blog was updated in May 2020. At first, people used social media to connect. But over time, they started to use and rely on social media more and more. Billions of people of all ages are engaging with each other directly and in various communities. Some users were too small to remember when social […]
This blog was updated in May 2020. There are 4.2 billion Internet users, and 3.4 billion of them are active on social media. All of those people are using social networks to communicate with each other but also to engage with brands. With this context in mind, clearly social media is an unavoidable […]