The 7 Best Ways to Engage Customers on Instagram: #6 Might Surprise You

seven best ways to engage customers on instagram

Let’s get real. If you made it here, you are seeking to engage customers on Instagram to increase brand awareness, engagement, loyalty, and conversion rates. Social media is one of the best ways to market your business and engage with your customers on Instagram specifically. In fact, according to Forrester Research, Instagram generates 58 times […]

Latest Trends in Social Selling: The Ultimate Guide

latest trends in social selling ultimate guide

There’s no sugarcoating it: If your ecommerce company isn’t on social media, you’re missing out on a ton of opportunities to grow your business. “Social selling is becoming a cornerstone for ecommerce companies seeking real growth and elevated brand presence.” ~Jenn Guidry, Director of Marketing, eclincher.com First of all, today’s consumers rely heavily on social […]

Social Media In Financial Services: 2021 Smart Guide

social media in financial services for 2021 eclincher

We live in a digital world, dominated by social media giants. From Facebook to TikTok, social media platforms have provided more ways to publish content than ever before – and businesses around the globe have taken advantage. Learn how to leverage these tips and best practices targeted toward tackling social media in financial services.   […]

Gen Z and Social Media: 3 Ways Their Use is Different

We all thought that Millennials were obsessed with social media, but Gen Z is taking this to a whole other level. Gen Z is beginning to garner purchasing power, and they’re attracting attention that has been bestowed upon Millennials for a long time. This makes Gen Z and social media use quite unique. Millennials are […]

5 Ways to Win on Promoting Your Brand Content

Creating content that provides value to your target audience is challenging enough. You need to detect your audience’s pain points, determine the best format for communicating your message, and then have someone experienced and skillful (if not yourself) to produce it. However, things don’t stop there. If your content doesn’t reach your audience but collects […]

The Power of Social Media in Marketing and CRM

This blog was updated in May 2020. At first, people used social media to connect. But over time, they started to use and rely on social media more and more. Billions of people of all ages are engaging with each other directly and in various communities. Some users were too small to remember when social […]

Expanding Your Total Addressable Market With Social Media

    This blog was updated in May 2020. There are 4.2 billion Internet users, and 3.4 billion of them are active on social media. All of those people are using social networks to communicate with each other but also to engage with brands. With this context in mind, clearly social media is an unavoidable […]