This blog was updated in May 2020.
Google My Business has the tools you need to make your business grow in your local area and beyond. Every company wants a magic bullet to be on the first page of Google. Unfortunately, there isn’t one, but there are tools to improve your aim. This blog will help you get started with your Google My Business listing with easy steps to set it up.
Businesses are always wondering where their next customer is coming from. Wouldn’t you love it if you knew Google was supplying you with buyers?
Would you like an all-in-one tool to create your website, ads, posts, and brand?
Are you looking for a program that is easy to use and guaranteed to get you traffic from Google?
Why take a chance? Google’s tools are the most direct route to being at the top of Google.
If you’re just starting out or looking for a simple way to broadcast your business, cause, or mission, look no further. Check out Google My Business.
What is Google My Business?
Google My Business is THE all-in-one tool that allows you to create a web presence, reach more customers, increase site traffic, and make more money.
You can manage reviews and quickly contact customers that leave you feedback. It gives you control over your local image and guarantees your customers can reach you.
If control is what you’re after, Google My Business will give you the information and the confidence to know exactly how your business is doing.
Who is Google My Business Perfect for?
Simply put, it’s for local businesses that understand the value of being seen on Google. By entering your location and phone number, local customers can have your company at their fingertips. Put the right keywords on your site and use the tools in Google My Business, and you’ll attract the customer base you dream about.
If you’re ready, dive in and set your business up for success right now with the steps below.
How to Set Up Google My Business
To successfully optimize your profile, you have to enter all the information Google requires to have a 100% complete profile. It’s better to go the extra mile to guarantee your site is viewable.
Go to Google My Business. Click on the Manage Now button.
Either sign in with an existing email address or create a new one.
This video makes the set-up process very clear. Check it out!
How to Manage Your Google My Business Account
Google My Business is a great tool for every business. It does reduce the time spent on certain parts of your business, but not all. It allows you to receive excellent metrics from Google, which are important to your overall digital marketing strategy.
Managing Google My Business, Facebook, Twitter, Instagram, and other social media channels is not an easy task and will certainly take time. Using a tool or a software like e-clincher will allow you to manage all your social media accounts in one place. e-clincher supports publishing and scheduling posts to Google My Business, as well as responding to reviews and comments. It even lets you manage multiple Google My Business locations.
Google My Business Insights
Are you aware of how many people are viewing your website right now?
Insights give you the tools to find this out. With Google My Business, you can get visibility, engagement, and audience statistics.
Visibility shows how many views your profile, photos, and posts receive in the last week, month, and three months on a cleanly designed graph.
Audience has a breakdown of everyone that follows you. It even includes valuable demographics like their country, age, and gender.
Engagement is the level of interaction your posts get via clicks, shares, and comments. This is shown graphically with the same time breakdown of a week, month, and three months.
The Reviews section of Google My Business is the most valuable part. Every review left on your profile is interactive. If someone, hypothetically, had a bad experience at your business, you could immediately reach out to them and mend that broken bridge using this section.
That kind of timely response is what all businesses should aim for.
Online reviews are a vital part of growing your following (both online and in-person). You should encourage all of your customers to leave feedback to let others know how great their experience was.
Google Hangouts provides a quick way for you to conference calls with customers, colleagues, and advisors.
Again, the power of keeping all your business management tools in one or two programs will separate you from your competition.
If you’re not on Google Analytics for your SEO management, you need to get on it. The survival of your business depends on your ability to predict the trends of the internet.
It’s your key to understanding your website traffic inside and out. Not doing it is like driving blindfolded.
I’ll admit there was a lot of to swallow here, so here’s a nice tight summary of why you need to get Google My Business working for you.
First, it will help your business get discovered by your target customers. If you’re using Google My Business and the right keywords, your potential customers will no doubt find your company with ease.
Next, it will help you get more traffic to your website and pages, which will help your SEO and get you more clicks and purchases.
Lastly, your brand needs to be out there. Google My Business is a quick and easy way to make your brand look great. I was amazed at its flexible nature when creating my page. You bring the pictures and Google does the rest.
If you use Google My Business and a social media management tool, you’ll have your business under control. For more information on e-clincher, check out our blog on how to advance your business ahead of your competition.