Did you know that Pinterest drives a lot of traffic to websites? Not only that – this social media platform, if properly utilized, can help you produce excellent results when it comes to sales conversions. Just how do you get the most out of your Pinterest account? The answer is through SEO. As with every platform, optimizing is essential in making your content more searchable. We’re rounding up some tips to help you get more Pinterest traffic using SEO.
5 Important Pinterest Statistics You Should Know First
Many businesses aren’t utilizing the powerful platform called Pinterest. If you’re one of them, then you might want to jump on the bandwagon. Why? Here are just a few reasons.
1. Pinterest Has Over 250 Million Monthly Active Users
And if you think this number isn’t high enough to translate to dollar signs for your business, you’ll be surprised to know that…
2. 98% of Pinners Have Tried Something New They’ve Found on Pinterest
And, compared to its competitors…
3. Pinterest’s Conversion Rate is 50% Higher
4. Pinners Spend More Money Than Other Social Media Users
If you’re not yet convinced, know that…
5. Up to 47% of US Online Consumers Bought Products Based on Pinterest Recommendations
Pinterest’s stellar performance is due to its ability to address the needs and desires of its users. For instance, it gives users the option to follow only the boards that they’re interested in, which enables them to see the pins that are actually relevant to them. This increases the chances of engagement – repins and clicks – and as a result, drives more website traffic.
Pinterest offers plenty of benefits to businesses — that is, if it’s utilized properly. The question is: how do you do it? Here are some tips to help you.
How to Get More Pinterest Traffic
1. Optimize Your Pinterest Profile
As with every social media platform, your profile matters on Pinterest. A well filled out profile can help with your SEO and improve your chances of appearing in online searches.
Here are a few things you should keep in mind.
Make Sure You Have a Business Account
First thing’s first: If you’re a company, you have to have a Pinterest business account and not a personal account.
Pinterest business accounts offer more functionalities that can help you monitor your performance. For instance, they provide you access to more marketing content, Pinterest analytics, and they enable you to verify your website – which lets you add a check-mark next to your username (an indicator that it’s the brand’s “official” account).
Furthermore, it displays your company name instead of your personal name, which makes you look more trustworthy. Trust is important not just for Pinterest traffic but for all of the social media platforms.
Choose a Relevant and Easy-to-Remember Pinterest Username
Many people use Pinterest as a search engine, so optimizing – from your profile to your pins – is a must to improve your chances of getting seen in search results.
To start, it pays to think of a good username. If you’re a company, it’s best to use your company name. However, in case your company name is already taken, you can add a word – like the main product that you’re offering – to make your brand easier to identify. For instance, if you’re selling bags online, you can add “bags” to your company name for your username.
If you’re a professional, it’s recommended to add your job description beside your name to increase your chances of showing up in searches. For example, if you’re a graphic designer, you can add “graphics,” “graphic designer,” “artist,” or other related words to your username or profile name to make it easier for people searching for professionals to help them with their graphics or designs to find you.
Upload a High-Quality Profile Picture
The next thing you have to do is add your profile picture. If you’re a company, your brand logo would be a good option. If you’re a professional, your photo is recommended.
Just remember to keep your profile picture consistent with the photo you uploaded on your other social media accounts.
Fill Out the “About You” Field
This field only allows 160 characters, and you have to make it easy to understand and SEO-friendly. If you’re a company, add a short description that can pretty much sum up what your product does or what your company offers.
If you’re a professional, include a list of the services that you provide.
Complete Your Profile
Your profile is one of the first things you have to work on to improve SEO. As much as possible, fill out all the fields. Make it so that whenever a user visits your page, they’ll know exactly what your account and your business are all about.
Sprinkle in Relevant Keywords
This part is really important. Don’t skip this.
Because people use Pinterest like a search engine, this means you want to add relevant keywords through your profile. What search results do you want to show up for? Those are the keywords you should use, and they will help improve your Pinterest traffic significantly.
Here’s a trick: Start typing a related phrase into the Pinterest search bar and see what auto-populates. Here’s an example of what appears when I start typing “graphic designer.”
What Pinterest shows you is what people are actually searching for. So, you know these are important, relevant keywords. Pretty neat, right?
2. Make Your Website Pinterest-Friendly
One of the main reasons why you should have a Pinterest account for your business is to drive more traffic to your website. To do that, you have to pin your content to your Pinterest boards, and also make it easier for your website visitors to pin your website’s content to theirs.
This only takes a few simple steps.
Verify Your Website
First, you have to verify your website. You can do this by claiming it.
A Pinterest tag is one of the many awesome features that Pinterest offers to help you measure your performance. With a few tweaks, you will be able to track the actions people take on your website, including page visits, searches, and checkouts.
This feature can be very helpful in planning and implementing your business strategies.
The Pinterest save button enables your visitors to quickly save items from your website directly to their Pinterest page.
This creates more ways for other Pinners to find you and can help boost your website traffic.
3. Know the Ways You Can Be Found On Pinterest
There are four ways you can be found on Pinterest.
The following tab shows the user content exclusively from the people that they follow.
Pinterest now has a hashtag feed where they categorize pins based on the hashtags that Pinners add on them. The feed is sorted based on the pins’ freshness or on a “new pins first” order.
Pinterest ranks pins based on their quality and relevance. This way, the pins that show up on users’ home feeds are things that they might like.
As with search engines, Pinterest has its own algorithm, and although they aren’t sharing all the details of it, it’s quite clear that it has something to do with the pin’s relevance, pin’s quality, the pinner’s quality – whether he or she pins relevant (and related) pins and the quality of the domain where the pin is linked to.
4. Organize and Optimize Your Boards
To make it easier for your followers and other Pinterest users to navigate your content, organizing content into designated boards is essential.
Aside from keeping your pins organized, boards can also help with your SEO. They can be optimized to rank better in searches. So, how do you do it?
The answer is simple: Choosing the right words (read: keywords!) for your board names and descriptions and assigning the boards to the appropriate category. You may also add sections to your board for easier navigation.
Other than that, you can also feature a specific board on top of your page so people can see it first whenever they visit your profile.
5. Create Pins That Matter
There’s a recipe for creating pins that people actually click on. Here are the steps to take.
Create Rich Pins
Rich pins come in four types: recipe pins, app pins, product pins, and article pins. Basically, they’re pins with some extra information visible right below the image.
They offer a lot of advantages.
First, they make finding information on Pinterest faster and easier. They update automatically whenever you make changes on your website, and they help make your content stand out. Additionally, if you’re selling products on Pinterest, rich pins can make it very convenient for your prospective buyers since it provides basic and much-needed details such as the product’s price and a link to your purchase page.
Create Visually Appealing Images
Pinterest is a visual-based platform, which means if you want to stand out from your competitors, you have to put effort into making images that can catch users’ attention.
Images that are appealing to the eyes have more chances of getting seen and repinned. Here are a few tips to help you start.
Make Your Pins Timeless
Unlike other social media content, pins have a long lifespan. They remain present and searchable unless you take them down. Design your pins with this in mind to ensure that they work well and drive more traffic to your website for a long period.
To make your image look good in searches, sizing them right is essential. Pinterest recommends using a 2:3 aspect ratio when creating pins. Additionally, taller images perform (and look) better on Pinterest.
Create a Relevant and SEO-Friendly Description
When you’re creating a pin, always remember to include popular keywords to help make it more searchable. Remember to incorporate these keywords in a way that Pinners can easily read and understand. This will help to further boost your Pinterest traffic.
Add a Call-to-Action
Pins that include a call-to-action have more chances of engagement compared to those without. In short, if you want people to click on your pin and get redirected to your website, then adding a call-to-action to your description or your image can help.
6. Measure Your Metrics
You need to constantly check how your current online marketing strategies are doing. Do people click on your pins? Are you successfully engaging your audience? Are your efforts producing the results you desire?
You have to quantify your data to ensure that you’re getting the most out of your Pinterest account. Fortunately, Pinterest business accounts have access to analytics, which is extremely helpful when it comes to measuring your metrics. This way, you’ll be able to make more sound decisions, improve your online marketing strategies, and increase sales conversions.
7. Schedule Your Pins
How many pins should you post in a day? Some would say 10, others 30, a few people recommend pinning about 100, and some even more. Here’s the thing – there is no one-size-fits-all when it comes to the number of pins you need to post in a day. Even the time you should upload your pins varies depending on your brand and target market.
But one thing is for certain: You do need to post consistently. A tool that can help you schedule posts on Pinterest, like eClincher, can help a lot with this.
After you’ve determined the quantity of the pins you should be creating in a day and the time you should pin them, then you can start scheduling your pins. Do this at least a few days in advance for easier and hassle-free pinning.
Pinterest is exceptionally useful for driving more traffic to your website, increasing brand recognition, and improving your conversion rate. Just do it consistently and properly — the tips above can help you with this. Also, remember to monitor your analytics and to stay updated on the latest Pinterest (and social media) trends.