24 Best Social Media Calendar Tools to Consider in 2023

Thinking about what to post on social media at the last hour feels like moving mountains!

Impromptu work not only makes it hard to roll out things on time but also affects the quality of posts going out on the social network.

However, this problem can easily be avoided by pre-planning your posts and documenting your social media strategy in advance. This is where social media calendar tools come in handy. 

A social media content calendar aids in the organization of your upcoming content by detailing what and when you will post. 

With these documents in place, you’ll avoid the terror of coming up with a topic right before it’s time to get down to work and write your next post as the deadline approaches.

So here we have pulled together a list of the best social media calendar tools that will help you streamline your social media content. 

Top Social Media Calendar Tools for 2023

1. Eclincher

eclincher is a social media management and automation tool that offers a robust visual calendar that makes the planning, scheduling, and publishing of content a piece of cake. 

With its easy-to-use calendar, you essentially get a solution that visualizes your daily posts and facilitates cross-network editing, filtering, and publication. This is a great social media tool that many people love!

Editing the calendar is also a breeze, with numerous options for color-coding, reusing, editing, and deleting at your disposal. Moreover, the smooth collaboration features that help you work efficiently as a team make eclincher the best social media management tool on the market!

Key Features  

• Social media content planning & scheduling
• Reputation management
• Brand monitoring 
• Cross channel editing
• Autopost with smart queues

Pros

• Easy usability
• Comprehensive image library to work with
• Complete post customization across all channels
• Automation and RSS feed to save time

Cons

• Lacks option for Pinterest marketing
• Can take some time to get used to

2. Sprout Social

Sprout Social is more like a full-service social media management suite that offers the best combination of social media management and analytics tools to meet the needs of the majority of SMBs.

It, of course, has a robust calendar feature that aids in bulk scheduling, eliminating the unnecessary stress of keeping up with individual posts. It even suggests the best time to publish your content for maximum engagement and visibility. This allows you to post the best social media quotes with your audience with minimal effort!

Sprout Social also includes social listening and influencer identification tools, as well as some social media-specific customer relationship management (CRM) functionality to help you achieve your social media objectives. This tool is a great way to automate engaging posts on social media to promote your brand.

Key Features  

• Dashboard
• Content calendar 
• Bulk post scheduling
• Publishing
• Smart Inbox
• Social Listening
• CRM capabilities

Pros

• UI is clean and easy to use
• Solid analytics and reporting features
• The publishing tool makes it easy to schedule and post
• Tagging feature and custom views make it easy to work internally

Cons 

• Keyword monitoring and social listening options are limited in the basic tier plans
• Adding multiple users can get expensive

3. Loomly

Loomly, formerly known as Calendy, bills itself as a brand management platform. It is also a social media posting calendar platform that assists businesses of all sizes in planning, creating, and executing paid and organic social media campaigns.

The tool is great for growing your brand on social media & lets you view your editorial calendar in both list and calendar mode. It has features that are simple to use, and it easily integrates with all the major social networks, bringing everything to one place. So, If you’re new to social media marketing, this tool is a great place to start.

The best feature of Loomly is its ‘approval’ feature. Before a post can be automatically shared on social media, it must be approved by the relevant administrator. It also constantly provides you with suggestions and ideas, helping you improve your content.

Key Features  

• Calendar & list view
• Scheduling
• Automated publishing
• Contact management
• Customer targeting
• Keyword filtering
• Content suggestions
• Analytics

Pros

• Customizable team workflows for content approval and publication 
• Capability to preview and edit posts for each social media channel
• Suggestions for blog posts and RSS feeds to motivate your team
• Great for managing multiple clients and big teams

Cons 

• Not compatible with Instagram
• No social media listening component

4. SmartTask

Another equally great tool to create and plan a social media calendar and streamline your workflow is SmartTask. 

At its core, It is a project management platform that helps teams stay organized and work more efficiently. Team members can use it to track their work, communicate with each other, and collaborate on projects.

You get the calendar, list, and board views to list down your campaign posts, tag them, set due dates, add members, and much more. You can invite your clients as guest users and share your calendar to keep them in the loop, along with comments and mentions to get quick feedback and approvals.

SmartTask also integrates with your favorite tools such as Mailchimp, Slack, Google Calendar, etc. so you can get all your work done from a single place. And the best part is its generous free plan, which lets you use all these features free forever. 

Key Features

• Project & task management
• Calendar view
• List, board, and timeline views
• Content planning
• Project portfolio tracking
• Real-time collaboration
• Invite guest users
• Power recurring tasks
• Free templates

Pros

• Simple UI and no learning curve
• Top-notch collaboration features including group chatting, voice calling, and video conferencing
• Portfolios to track multiple projects, campaigns, and team progress
• It easily integrates with all the tools you need

Cons

• Can take some time to discover all the features
• Free plan has limited storage space

5. Agorapulse

Agorapulse is one of the best comprehensive social media management tools on the market for SMBs and marketing agencies. It is user-friendly and highly efficient, offering everything from social media scheduling to audience targeting to campaign analytics.

Its built-in calendar enables all users to see which scheduled and queued posts are ready to be published later, which published posts have already gone live, and which posts are still awaiting approval. These are some of the main reasons you need a social media management tool for your business.

Agorapulse offers a shared calendar add-on for agencies that require client approval on scheduled content. Clients can view and approve (or reject) scheduled content using the shared calendar without access to other parts of the Agorapulse dashboard.

Key Features

• Automated publishing
• Automated inbox assistant
• Contact management
• Content management
• Conversion tracking
• Social CRM tools
• Reporting

Pros 

• Clean and addictive dashboard making it easy to navigate and manage everything
• Comprehensive social inbox with an automated assistant
• Approval, comments, and assignments for better workflow and collaboration
• Excellent customer support

Cons

• No free version
• It can be a little expensive
• Limited images in the asset library
• Engagement platforms can be a little tricky to use

6. Planable

What makes Planable stand out from other planning tools is its low learning curve and productivity-centric features. Chief among these features is the sleek Calendar View that allows teams to schedule content easily and get a helicopter view of their social media campaigns. With a simple drag & drop, you can schedule content for an entire month. You can easily receive the benefits of social media marketing with minimal effort!

Additionally, Planable’s “labels” feature allows users to file posts under the relevant category so nothing gets lost from under their sight. It is integrated with Instagram, Facebook, LinkedIn, YouTube, Google My Business, Twitter, and TikTok.

Key Features

• Multiple ways to view the content: list, feed, grid, and calendar view
• Comments and replies right next to the posts
• Custom approval workflows
• Separate workspaces to keep clients organized
• WYSIWYG interface

Pros

• Helps preview social media content as it were live
• Preview for posts is also available in Calendar View
• Helps streamline collaboration in-house and with clients
• Has a reposting feature that allows to recycle/repurpose content 

Cons

• A free plan is limited to 50 posts only 
• Doesn’t support analytics or reporting

7. Buffer

Buffer bills itself as a simple but powerful all-in-one social media toolkit for small businesses that helps you create personalized posts, get approvals, schedule them, and publish them.

It’s just one of many different social media management tools on the market, but the emphasis with Buffer is on affordability, which is always welcome given the current trading challenges.

If you’re looking for a one-stop social media management platform, Buffer should suffice, even in its free edition. However, to fully utilize its capabilities, and work efficiently with your team, the team edition would be a better fit. 

Key Features

• Buffer publish for custom scheduling
• Buffer reply for centralized conversation
• Buffer analysis to track data
• Calendar with weekly and monthly views
• Native video and animated gif support
• Browser extension

Pros

• Clean and intuitive interface
• Handy link shortener 
• Preview option to see how the final post will look
• Centralized inbox for all channels
• Strong analytics to keep track of your posts’ performance 

Cons 

• Social listening capabilities are limited
• No live chat or call support
• Can get expensive in case you require multiple accounts 

8. Hootsuite

Hootsuite is a marketing tool that can help you manage both paid and organic social media marketing. LinkedIn, Facebook, Twitter, YouTube, and Pinterest are among the networks supported by the platform.

Hootsuite, like other social media management tools, helps you save time by scheduling posts across all of your social profiles. You can schedule posts in advance or let Hootsuite schedule them for you at the best time.

You can use social monitoring to track comments and brand mentions to respond quickly to any engagement from your audience. The analytics dashboard displays your best-performing social content, so you can prioritize it for your business.

Hootsuite also lets you manage your social media advertisements directly from the platform.

Key Features

• Auto post scheduling
• Streams to track posts
• Assignments for collaboration
• Analytics and reporting
• Extensive content library

Pros

• Strong analytics platform
• All of your social ads can be managed from a single dashboard
• The social post preview window

Cons 

• The starter plan only includes one user seat

9. Pallyy

Pallyy is a social media management platform built specifically for small brands and agencies. Its UI makes it simple to use and manage multiple social media channels. 

It allows you to plan, schedule, and auto-publish posts on various social media platforms such as Instagram, Facebook, Twitter, LinkedIn, Google My Business, Tiktok, etc. 

You can also track social media analytics, reply to comments & DMs from a unified inbox, and collaborate with your team members. It also works across all device sizes so you can use it from anywhere.

Key Features

• Content planning & scheduling
• Social media analytics
• Social media inbox
• Team collaboration
• Client collaboration

Pros

• It is affordable
• Easy to use
• Highly responsive customer support

Cons

• Don’t have hashtag-generation tools

10. SocialBee

Ideally suited for solopreneurs, freelancers, and small businesses, SocialBee is a social media management tool that allows you to easily schedule your posts in a calendar-like view and customize them for each social media platform (Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business, and TikTok).

With its multiple features helping you share posts without any hassle, ultimately generating more leads, SocialBee is your true ally when it comes to your marketing efforts! Plus, it boasts a beloved feature that allows you to recycle evergreen content while keeping it fresh through post variations.

Key Features

• Content scheduling
• Category-based scheduling
• Schedule pausing
• Importing & editing
• Content curation through RSS Feeds
• Custom URLs & tracking
• Analytics & reporting
• Team collaboration

Pros

• The tool is budget-friendly
• Recycle evergreen posts or expire time-sensitive content
• Multiple workspaces and team collaboration features

Cons

• SocialBee lacks a YouTube integration
• The app is only web-based
• The app is not suited for enterprises

11. Asana

Asana is one of the popular project management platforms that can help you with your social media content planning. Its calendar view allows you to schedule your social media posts in advance on a daily, weekly, and monthly basis. 

You can visualize an entire lineup of social content, reschedule on the go, and collaborate with team members at the same time. The best part is, Asana also offers a free social media calendar template.

Recently, Asana has started leaning more toward enterprise clients. However, if you are a solopreneur or SMB, you should consider Monday instead of Asana which is another project management application that we are going to discuss next.

Key Features

• Project & task management
• List, board, calendar, and timeline views
• Workflow builder
• Goals & forms
• Workload view
• Admin controls
• Team communication

Pros

• Simple user interface
• Extensive integrations
• Easy team collaboration

Cons 

• Learning curve is a bit high
• Lot of features for a newbie

12. Monday

Monday is another project management platform that helps teams manage their projects and clients. But it also comes in handy when you are juggling content for multiple platforms, trying to stay on top of community responses and track performance.

Monday helps you plan targeted campaigns, schedule them, and automate as much menial work as possible. You get a calendar to mark your posts, a list view to keep a tab of the work related to the posts, and collaboration features such as approval and comments to get all these done.

You can also use the image annotation feature for speedy feedback and approvals. Then there are easy integration options with editing, marketing, and CRM tools for smoother execution of your entire social media campaign from planning to designing, and publishing.

Key Features

• Dashboards with real-time insights
• Multiple views – calendar, kanban, etc
• Content planning
• Campaign management
• Team collaboration
• Approvals & annotations
• Automation
• Integrations

Pros

• Perfect for creative and marketing teams
• Transparent status updates and smart notifications
• It’s easy to track communications
• Easy feedback on images, videos, and more

Cons 

• The interface is a bit confusing
• Long learning curve

13. Circleboom Publish

Circleboom supports Twitter, Instagram, Facebook, Pinterest, LinkedIn, and Google Business Profile. Users can manage multiple accounts at once. They can create, design, share, schedule, and automate social media posts. 

Unsplash, Giphy, and Canva are built-in extensions. They provide amazing templates, filters, effects, images, emojis, graphics, gifs, animations, etc. to design social media content.

Users can also connect RSS Feeds to their social media accounts to keep them always fresh and share their blog updates on their social media profiles.

Key Features

• Twitter thread scheduler
• LinkedIn poll scheduler
• Instagram grid maker
• Instagram panorama maker
• Advanced google business posts

Pros

• Easy to use
• Cost-effective
• Twitter thread scheduling
• Google posts with CTA buttons

Cons

• No forever-free tier

14. Statusbrew

Streamline your social media marketing campaigns with Statusbrew’s calendar. Plan, create and manage all your social media posts from a single dashboard. You can easily schedule content for Facebook, Instagram, LinkedIn, Twitter, YouTube, GMB, and more at once. Statusbrew provides a complete solution regarding your social media posting and management. 

This tool enables team collaboration, and you can set up your team approval workflows to eliminate all errors. Easy navigation and interactive UI make their calendar the best in the industry.

Key Features

• Unified social inbox 
• Advanced analytics for reporting
• Team approval workflows 
• Sentiment analysis
• Social listening

Pros

• Bulk scheduling with Ease
• Engage inbox to manage 1000s of comments at once 
• Robust rule engine
• Team collaboration 

Cons

• Missing Email and WhatsApp integration 

15. Sociality.io

Sociality.io is one of the leading social media management tools that bring together teams to build stronger brands through social media channels. It is a central hub to publish content, manage social engagements, measure KPIs, and monitor brand health and competitors.

Key Features

• Content planning & scheduling
• Analytics & reporting
• Engagement management
• Social listening
• Competitor analysis

Pros

• Create instant reports on social media competitors’ performance metrics 
• Analyze TikTok KPIs with ease on one report
• Social CRM solution to manage thousands of comments, mentions, and replies as a team

Cons

• Sociality.io doesn’t support Pinterest
• New users can only access 3 months of historical data

16. Onlypult

Onlypult is an easy-to-use platform where you can design, plan and schedule your posts to Instagram, Facebook, LinkedIn, Twitter, YouTube, TikTok, Pinterest, Telegram, and other social media and blogs.

The built-in analytics for Instagram accounts help track engagement, audience insights, best posting time and hashtag effectiveness, and other statistics. The platform provides a team management function for a joint workflow with colleagues and customers, giving access to necessary accounts without entering passwords.

All users get access to other Onlypult features for free: Builder, Monitoring, and Streaming. Onlypult has a mobile app for iOS to make your work with social media easier.

Key Features

• Posting to social media: automatic publishing, scheduling, post deletion
• Content planner
• Image and video editor
• Analytics for business or creators’ accounts on Instagram
• iOS mobile app

Pros

• Posting content to several social media at the same time, cross-posting
• Teamwork for a joint workflow with colleagues and clients
• Built-in analytics with data on audience insights, engagement, reach, user geography, etc.
• Onlypult users have access to other tools of the platform: Builder (for multi-landing pages), Monitoring (tracking mentions on social media), and Streaming (for going live on multiple platforms simultaneously).
• Technical support 24/7 on all plans

Cons

• The free trial is 7 days

17. Hopper HQ

Hopper HQ is a social media management tool that lets you plan, schedule, and auto-post your social content on Instagram, TikTok, Twitter, Facebook, LinkedIn, and Pinterest easily & visually. It allows you to schedule reels, carousel posts, stories, images, and videos. 

It also offers features such as reels auto publishing without reminders, posts bulk uploading, post-editing, image cropping, first comment scheduling, content repurposing from Tiktok to Instagram without the watermark, and detailed social media analytics.

Key Features

• Schedule carousels, stories, reels, images, and videos
• Hashtag planner tool
• Auto-publish Instagram reels with no reminders
• Bulk upload & edit all your media at once with an in-app image editor
• Account and post analytics 
• Grid & calendar planners
• iOS and Android mobile apps

Pros

• Easy to use and intuitive interface
• Excellent customer support on all plans
• Competitive pricing
• Unlimited team members at no additional cost

Cons

• Stories scheduling with reminders due to Instagram limitations

18. StoryChief

StoryChief goes beyond social media management by assisting you in managing all types of content, including blog posts, articles, and even employee advocacy.

This tool provides excellent visibility into all of your content calendar entries. You can schedule content ahead of time, just like the other tools on this list. You can also see which of your posts are getting the most attention.

There are even filter options to help you determine whether you’re meeting your deadlines. You’ll also get a high-level overview of everything your team is working on. You can also sync your calendars with Apple Calendar, Google Calendar, and Microsoft Outlook.

Key Features

• Social media management
• Content management
• Post scheduling
• Campaign management
• Keywords insights
• SEO scoring

Pros

• Intuitive workflows
• Simple content distribution
• Built-in SEO and readability metrics
• Automation features
• White-label social media and content management

Cons 

• No feature to embed custom code
• No publishing and scheduling flexibility
• Lack the facility to add videos from storage to blog post

19. Trello

Trello is a popular tool used by both individuals and businesses. It is typically used for team management and not as a social media content calendar tool, but it can be and does that pretty well. 

Within the Trello dashboard, you can allocate and assign work to your marketing team members. You can, for example, create different columns such as “To Do, In Review,” “Posted, To-repost, and so on. 

So, once your ‘in review’ post has been approved by seniors, you can post it and move it to the ‘Posted’ column. You could also create focused channels and place different cards under each one, assigning dates to these cards. This way, you will have a solid workflow in place.

Don’t worry, it also has a calendar that you can use to track your tasks. You can simply switch to the calendar view, once you have arranged all your content on the board, and get an overview of when each post will be released.

Key Features

• Board and cards
• Calendar view
• Content planning
• Automated command run
• Assign and monitor due dates
• Activity logs
• Advanced checklists

Pros

• Great for planning and scheduling your campaigns
• Easy tracking with board view and color cards
• Notifications for updates and changes
• Automated commands make the task easier and save time

Cons 

• Auto posting on social platforms requires third-party apps
• Works well for small teams, but can be difficult to use for bigger teams
• Limited storage

20. Sendible

Sendible serves as an all-around platform for managing your social media presence, while a major part of its UI revolves around its calendar feature. It is visually appealing and provides a clear overview of your scheduled content.

It has a robust publishing feature that helps in the quick creation and posting of good-quality content. Posts can be queued to publish in a predefined order, and they can also be grouped into campaigns for easier management. You can also quickly reschedule publish dates by using the drag-and-drop functionality

You can draft messages to be sent to multiple platforms from the same interface, and you can tailor the messaging to each channel.

Key Features

• Strong dashboard
• Content scheduling
• Image optimization
• Post approvals
• Real-time communication 
• Brand mention and data monitoring
• Custom reports

Pros

• Social listening with sentiment analysis
• Better team collaboration with messages, comments, and assignments
• Helps in boosting audience engagement and ROI
• Strong analytics dashboard and custom reports

Cons 

• The social listening feature is a bit slow
• Clunky organization of the platform
• Adding ‘services’ can get costly
• Limited integration with third-party apps

21. MeetEdgar

MeetEdgar is a lesser-known social media management tool that helps you curate social media feeds automatically. 

Edgar’s calendar lets you schedule posts by category, i.e., you can segregate your posts into blog posts, infographics, promotional posts, etc. And with the color-coding feature, it becomes even easier to categorize the posts.  

It can even write posts on your behalf using AI. It extracts the content that’s getting the most engagement from the right audience and then suggests content accordingly. 

The capability to plan, manage, and create social media posts makes it a perfect fit for solopreneurs and small teams where a person has to wear multiple hats. 

Key Features

• Post scheduling
• Color-coding
• Multi-Account management
• Content variation
• Content library
• Recurring automation
• Chrome extension

Pros

• Post recycling options
• “Best time to publish” feature for better engagement
• Suggests and writes content
• Saves time with auto publishing and intelligence tools

Cons 

• Limited reporting
• Expensive subscription
• Lacks integrations

22. ClearVoice

ClearVoice is an excellent social media calendar tool that can suit the needs of teams of all sizes and help them collaborate better.

Their dynamic editorial calendar aids in the streamlining and effective management of content. The user-friendly dashboard summarizes campaign metrics. Workflows can also be established using collaboration tools.

ClearVoice has a “project creation’ feature that allows both internal and external collaborators to contribute to the content creation process. You can add, edit, and approve projects while keeping track of them from a single interface. 

Key Features

• Dynamic editorial calendar
• Content planning
• Workflow builder
• File management
• Team collaboration
• Talent network search

Pros

• Useful for daily scheduling and overall content management
• Collaborative features for smoother work execution
• Helps in finding writers 

Cons 

• Steep learning curve
• Has some bugs and functionality that don’t work properly
• Price is high

23. Iconosquare

Iconosquare is an easy-to-use platform that assists entrepreneurs and teams in establishing a strong social media presence. The tool offers social publishing and monitoring tools, while the latter combines social listening and engagement capabilities.

The software has an intuitive UI presented in a simple layout. It efficiently schedules and manages posts as well as important analytics like followers and likes. 

Brands can use this system to improve and fine-tune their online presence and marketing strategy. You can also reach more target users and get more interactions on your website with Iconosquare. 

Key Features

• Advanced scheduling
• Competitor performance tracking
• Custom Instagram feeds
• Follower growth measurement
• Landing pages
• Real-time reporting

Pros

• Automatic publishing and scheduling
• Customers can add additional team members
• Media library
• Supports IG stories & carousel posts

Cons 

• Can’t monitor client mentions across Facebook, and Instagram
• Doesn’t track promoted posts

24. Bulkly

Bulkly will eliminate the process of spending hours each week copying and pasting your evergreen updates to social media. It allows you to create social media updates at scale by leveraging AI.

Key Features

• Schedule & recycle social media updates in bulk
• Create dozens of status updates from a single URL automatically
• Works with Buffer, Hootsuite, Facebook, Instagram, LinkedIn & Twitter
• Randomize the order updates are sent
• Avoid sending the same post too soon

Pros

• Bulk create social media updates
• Automatically recycle updates
• Multiple import options
• Organization of updates in groups
• Custom posting schedules

Cons

• Minimal analytics and reporting

Frequently Asked Questions

Get Your Social Media Campaigns on Track!

Good tools are a marketer’s best friend.

Using a social media calendar will undoubtedly increase the effectiveness of all your social media campaigns by ensuring that each post is best crystallized in content and timing.

However, when it comes to choosing the tool, make sure it meets all your requirements. It’s best to go with a management tool that will help you with the entire process, making everything easy from planning to publishing, and not just a calendar. 

At the end of the day, social media is all about getting noticed by your audience and establishing a relationship. With the right planning and tools, you will be able to nurture those relationships by making it easier to connect with your audience. 

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