Thinking about what to post on social media at the last hour feels like moving mountains!
Impromptu work not only makes it hard to roll out things on time but also affects the quality of posts going out on the social network.
However, this problem can easily be avoided by pre-planning your posts and documenting your social media strategy in advance. This is where social media calendar tools come in handy.
A social media content calendar aids in the organization of your upcoming content by detailing what and when you will post.
With these documents in place, you'll avoid the terror of coming up with a topic right before it's time to get down to work and write your next post as the deadline approaches.
So here we have pulled together a list of the best social media calendar tools that will help you streamline your social media content.
eclincher is a social media management and automation tool that offers a robust visual calendar that makes the planning, scheduling, and publishing of content a piece of cake.
With its easy-to-use calendar, you essentially get a solution that visualizes your daily posts and facilitates cross-network editing, filtering, and publication. This is a great social media tool that many people love!
Editing the calendar is also a breeze, with numerous options for color-coding, reusing, editing, and deleting at your disposal. Moreover, the smooth collaboration features that help you work efficiently as a team make eclincher the best social media management tool on the market!
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Sprout Social is more like a full-service social media management suite that offers the best combination of social media management and analytics tools to meet the needs of the majority of SMBs.
It, of course, has a robust calendar feature that aids in bulk scheduling, eliminating the unnecessary stress of keeping up with individual posts. It even suggests the best time to publish your content for maximum engagement and visibility. This allows you to post the best social media quotes with your audience with minimal effort!
Sprout Social also includes social listening and influencer identification tools, as well as some social media-specific customer relationship management (CRM) functionality to help you achieve your social media objectives. This tool is a great way to automate engaging posts on social media to promote your brand.
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Loomly, formerly known as Calendy, bills itself as a brand management platform. It is also a social media posting calendar platform that assists businesses of all sizes in planning, creating, and executing paid and organic social media campaigns.
The tool is great for growing your brand on social media & lets you view your editorial calendar in both list and calendar mode. It has features that are simple to use, and it easily integrates with all the major social networks, bringing everything to one place. So, If you're new to social media marketing, this tool is a great place to start.
The best feature of Loomly is its 'approval' feature. Before a post can be automatically shared on social media, it must be approved by the relevant administrator. It also constantly provides you with suggestions and ideas, helping you improve your content.
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Another equally great tool to create and plan a social media calendar and streamline your workflow is SmartTask.
At its core, It is a project management platform that helps teams stay organized and work more efficiently. Team members can use it to track their work, communicate with each other, and collaborate on projects.
You get the calendar, list, and board views to list down your campaign posts, tag them, set due dates, add members, and much more. You can invite your clients as guest users and share your calendar to keep them in the loop, along with comments and mentions to get quick feedback and approvals.
SmartTask also integrates with your favorite tools such as Mailchimp, Slack, Google Calendar, etc. so you can get all your work done from a single place. And the best part is its generous free plan, which lets you use all these features free forever.
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Agorapulse is one of the best comprehensive social media management tools on the market for SMBs and marketing agencies. It is user-friendly and highly efficient, offering everything from social media scheduling to audience targeting to campaign analytics.
Its built-in calendar enables all users to see which scheduled and queued posts are ready to be published later, which published posts have already gone live, and which posts are still awaiting approval. These are some of the main reasons you need a social media management tool for your business.
Agorapulse offers a shared calendar add-on for agencies that require client approval on scheduled content. Clients can view and approve (or reject) scheduled content using the shared calendar without access to other parts of the Agorapulse dashboard.
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What makes Planable stand out from other planning tools is its low learning curve and productivity-centric features. Chief among these features is the sleek Calendar View that allows teams to schedule content easily and get a helicopter view of their social media campaigns. With a simple drag & drop, you can schedule content for an entire month. You can easily receive the benefits of social media marketing with minimal effort!
Additionally, Planable's "labels" feature allows users to file posts under the relevant category so nothing gets lost from under their sight. It is integrated with Instagram, Facebook, LinkedIn, YouTube, Google My Business, Twitter, and TikTok.
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Buffer bills itself as a simple but powerful all-in-one social media toolkit for small businesses that helps you create personalized posts, get approvals, schedule them, and publish them.
It's just one of many different social media management tools on the market, but the emphasis with Buffer is on affordability, which is always welcome given the current trading challenges.
If you're looking for a one-stop social media management platform, Buffer should suffice, even in its free edition. However, to fully utilize its capabilities, and work efficiently with your team, the team edition would be a better fit.
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Hootsuite is a marketing tool that can help you manage both paid and organic social media marketing. LinkedIn, Facebook, Twitter, YouTube, and Pinterest are among the networks supported by the platform.
Hootsuite, like other social media management tools, helps you save time by scheduling posts across all of your social profiles. You can schedule posts in advance or let Hootsuite schedule them for you at the best time.
You can use social monitoring to track comments and brand mentions to respond quickly to any engagement from your audience. The analytics dashboard displays your best-performing social content, so you can prioritize it for your business.
Hootsuite also lets you manage your social media advertisements directly from the platform.
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Pallyy is a social media management platform built specifically for small brands and agencies. Its UI makes it simple to use and manage multiple social media channels.
It allows you to plan, schedule, and auto-publish posts on various social media platforms such as Instagram, Facebook, Twitter, LinkedIn, Google My Business, Tiktok, etc.
You can also track social media analytics, reply to comments & DMs from a unified inbox, and collaborate with your team members. It also works across all device sizes so you can use it from anywhere.
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Ideally suited for solopreneurs, freelancers, and small businesses, SocialBee is a social media management tool that allows you to easily schedule your posts in a calendar-like view and customize them for each social media platform (Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business, and TikTok).
With its multiple features helping you share posts without any hassle, ultimately generating more leads, SocialBee is your true ally when it comes to your marketing efforts! Plus, it boasts a beloved feature that allows you to recycle evergreen content while keeping it fresh through post variations.
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Asana is one of the popular project management platforms that can help you with your social media content planning. Its calendar view allows you to schedule your social media posts in advance on a daily, weekly, and monthly basis.
You can visualize an entire lineup of social content, reschedule on the go, and collaborate with team members at the same time. The best part is, Asana also offers a free social media calendar template.
Recently, Asana has started leaning more toward enterprise clients. However, if you are a solopreneur or SMB, you should consider Monday instead of Asana which is another project management application that we are going to discuss next.
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Monday is another project management platform that helps teams manage their projects and clients. But it also comes in handy when you are juggling content for multiple platforms, trying to stay on top of community responses and track performance.
Monday helps you plan targeted campaigns, schedule them, and automate as much menial work as possible. You get a calendar to mark your posts, a list view to keep a tab of the work related to the posts, and collaboration features such as approval and comments to get all these done.
You can also use the image annotation feature for speedy feedback and approvals. Then there are easy integration options with editing, marketing, and CRM tools for smoother execution of your entire social media campaign from planning to designing, and publishing.
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Circleboom supports Twitter, Instagram, Facebook, Pinterest, LinkedIn, and Google Business Profile. Users can manage multiple accounts at once. They can create, design, share, schedule, and automate social media posts.
Unsplash, Giphy, and Canva are built-in extensions. They provide amazing templates, filters, effects, images, emojis, graphics, gifs, animations, etc. to design social media content.
Users can also connect RSS Feeds to their social media accounts to keep them always fresh and share their blog updates on their social media profiles.
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Streamline your social media marketing campaigns with Statusbrew's calendar. Plan, create and manage all your social media posts from a single dashboard. You can easily schedule content for Facebook, Instagram, LinkedIn, Twitter, YouTube, GMB, and more at once. Statusbrew provides a complete solution regarding your social media posting and management.
This tool enables team collaboration, and you can set up your team approval workflows to eliminate all errors. Easy navigation and interactive UI make their calendar the best in the industry.
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Sociality.io is one of the leading social media management tools that bring together teams to build stronger brands through social media channels. It is a central hub to publish content, manage social engagements, measure KPIs, and monitor brand health and competitors.
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Onlypult is an easy-to-use platform where you can design, plan and schedule your posts to Instagram, Facebook, LinkedIn, Twitter, YouTube, TikTok, Pinterest, Telegram, and other social media and blogs.
The built-in analytics for Instagram accounts help track engagement, audience insights, best posting time and hashtag effectiveness, and other statistics. The platform provides a team management function for a joint workflow with colleagues and customers, giving access to necessary accounts without entering passwords.
All users get access to other Onlypult features for free: Builder, Monitoring, and Streaming. Onlypult has a mobile app for iOS to make your work with social media easier.
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Hopper HQ is a social media management tool that lets you plan, schedule, and auto-post your social content on Instagram, TikTok, Twitter, Facebook, LinkedIn, and Pinterest easily & visually. It allows you to schedule reels, carousel posts, stories, images, and videos.
It also offers features such as reels auto publishing without reminders, posts bulk uploading, post-editing, image cropping, first comment scheduling, content repurposing from Tiktok to Instagram without the watermark, and detailed social media analytics.
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StoryChief goes beyond social media management by assisting you in managing all types of content, including blog posts, articles, and even employee advocacy.
This tool provides excellent visibility into all of your content calendar entries. You can schedule content ahead of time, just like the other tools on this list. You can also see which of your posts are getting the most attention.
There are even filter options to help you determine whether you're meeting your deadlines. You'll also get a high-level overview of everything your team is working on. You can also sync your calendars with Apple Calendar, Google Calendar, and Microsoft Outlook.
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Trello is a popular tool used by both individuals and businesses. It is typically used for team management and not as a social media content calendar tool, but it can be and does that pretty well.
Within the Trello dashboard, you can allocate and assign work to your marketing team members. You can, for example, create different columns such as "To Do, In Review," "Posted, To-repost, and so on.
So, once your 'in review' post has been approved by seniors, you can post it and move it to the 'Posted' column. You could also create focused channels and place different cards under each one, assigning dates to these cards. This way, you will have a solid workflow in place.
Don’t worry, it also has a calendar that you can use to track your tasks. You can simply switch to the calendar view, once you have arranged all your content on the board, and get an overview of when each post will be released.
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Sendible serves as an all-around platform for managing your social media presence, while a major part of its UI revolves around its calendar feature. It is visually appealing and provides a clear overview of your scheduled content.
It has a robust publishing feature that helps in the quick creation and posting of good-quality content. Posts can be queued to publish in a predefined order, and they can also be grouped into campaigns for easier management. You can also quickly reschedule publish dates by using the drag-and-drop functionality
You can draft messages to be sent to multiple platforms from the same interface, and you can tailor the messaging to each channel.
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MeetEdgar is a lesser-known social media management tool that helps you curate social media feeds automatically.
Edgar's calendar lets you schedule posts by category, i.e., you can segregate your posts into blog posts, infographics, promotional posts, etc. And with the color-coding feature, it becomes even easier to categorize the posts.
It can even write posts on your behalf using AI. It extracts the content that’s getting the most engagement from the right audience and then suggests content accordingly.
The capability to plan, manage, and create social media posts makes it a perfect fit for solopreneurs and small teams where a person has to wear multiple hats.
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ClearVoice is an excellent social media calendar tool that can suit the needs of teams of all sizes and help them collaborate better.
Their dynamic editorial calendar aids in the streamlining and effective management of content. The user-friendly dashboard summarizes campaign metrics. Workflows can also be established using collaboration tools.
ClearVoice has a "project creation' feature that allows both internal and external collaborators to contribute to the content creation process. You can add, edit, and approve projects while keeping track of them from a single interface.
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Iconosquare is an easy-to-use platform that assists entrepreneurs and teams in establishing a strong social media presence. The tool offers social publishing and monitoring tools, while the latter combines social listening and engagement capabilities.
The software has an intuitive UI presented in a simple layout. It efficiently schedules and manages posts as well as important analytics like followers and likes.
Brands can use this system to improve and fine-tune their online presence and marketing strategy. You can also reach more target users and get more interactions on your website with Iconosquare.
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Bulkly will eliminate the process of spending hours each week copying and pasting your evergreen updates to social media. It allows you to create social media updates at scale by leveraging AI.
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There are many ways to create a social media calendar. One way is to use a tool like eClincher, which allows you to plan and publish your posts across all of your social media channels in one place.
There is no one-size-fits-all answer to this question, as the best social media calendar depends on the specific needs of your business. However, a great tool for creating and managing your social media calendar is eclincher.
There are a few different apps that you could use to create a content calendar, but I would recommend using eclincher. It's a great tool that allows you to plan and publish your content quickly and easily. You can also use it to manage all of your social media accounts from one place, which makes it really convenient.
Good tools are a marketer’s best friend.
Using a social media calendar will undoubtedly increase the effectiveness of all your social media campaigns by ensuring that each post is best crystallized in content and timing.
However, when it comes to choosing the tool, make sure it meets all your requirements. It's best to go with a management tool that will help you with the entire process, making everything easy from planning to publishing, and not just a calendar.
At the end of the day, social media is all about getting noticed by your audience and establishing a relationship. With the right planning and tools, you will be able to nurture those relationships by making it easier to connect with your audience.
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