Social media has become a massive battleground for businesses all over the world. The shared attention of the masses converges on social media all day, every day, making it valuable real estate for corporate messaging.
Because of this, social media marketing has been factored into advertising budgets as a vital component of a modern marketing plan. But if you can get your content out to your audience without paying for a boosted post, you can see a lot more reward for a lot less risk.
Of course, this is more easily said than done. Social media algorithms are designed to keep organic corporate messaging down so that businesses will have no alternative but to pay for ads on platforms like Facebook, Instagram, Twitter, YouTube, and more. Because of this, the need for paid social media advertising will never go away. However, if you can bolster your social ads with organic posts, you’ll be able to make a larger splash, attract more attention, and improve your overall brand recognition.
How, then does one create social media content that boosts organic reach? Read on to find out.
Why is organic reach so important?
We saw on our post about accountant social media that organic reach is important because it feels more authentic to users. When someone sees a targeted ad pop up on their social media timeline, they tend to gloss over them. We’re inundated with online ads every day, and because of this, we’ve become numb to them. You can use Snapchat business manager if you want to run ads on Snapchat!
But when we see an organic post from a business tossed in with the rest of our daily social media chatter, it draws attention and has more authority. Tools like eclincher make social media management super easy!
What’s more, organic posts cost nothing, so penetrating the market with a free message can be valuable and take some financial burdens off your social media marketing budget. This frees up more money for other paid marketing efforts like Google Ads.
Organic posts can become more visible when shared by users. That’s why it’s important to consider the following tips and tricks. They will help you craft engaging, interesting, and shareable content that’s just begging to be pushed out to the entire world.
10 ways to boost your organic reach
1. Content posted on the proper social channel
The first step in posting content that will have a huge organic reach is posting on the proper channel. There are so many social media channels right now, including:
- And more
Creating organic content that your users will find interesting and want to share is pointless if you post on a platform they don’t use. Posting regular content is the best way to build community using social media as a tool! That’s why it’s so important to research the various social media channels that your users are on and focus all of your content there.
2. User-Generated Content
One of the best ways to get users to share your organic content is by including user-generated content in posts. As the name suggests, this is content created by your users that you can share with permission and use as part of your official corporate messaging. It can also be a way to build tremendous brand authenticity on social media platforms.
Some examples of user-generated content include photos, videos, product reviews, demos, and testimonials. When you post user-generated content, tag the user who created it. They will then (hopefully) share the content with their followers, exposing your company to a new audience. It’s possible that those people will share the content again, ensuring that even more eyes fall on your business.
3. Posting higher quality content less frequently
So many social media marketers think that the path to success comes from making as many posts as possible. Because of this, they rush out some half-baked ideas just to get something up and fulfill some imaginary quota.
Organic social media marketing isn’t about the quantity of posts you create. It’s about the quality of the content you’re generating.
Remember, everything you’re saying comes directly from the mouth of your company. If you’re spouting off non-stop nonsense, then that’s how members of your audience will come to see you. Post when you have something to say and focus on adding value to the post to encourage users to like, comment, share, and increase your organic reach.
Text-based posts are really popular and can help engage your audience. Some brands are really successful in starting conversations with their audience through nothing more than text. However, it makes for a better show to ensure that text posts have an image attached and a nice design that aligns with your brand identity and voice. Pay attention to the aesthetic side of a text post. It can be the difference between a viral organic post and obscurity. Try using design templates to help you create attractive attention-capturing posts.
Videos are one of the most successful forms of content available nowadays when trying to drive engagement. However, video content should be tailored to each social media platform. For instance, Instagram and TikTok benefit from short-form videos, while YouTube encourages long-form. Also, after posting content for at least a year you should consider performing an audit on social media to clean up your posts.
Niche companies can also leverage videos to connect with their audience. Take Samsara as an example. It created a detailed video explaining how its platform goes beyond GPS fleet tracking. That way, customers can get to know the added value of using their products compared to their competitors.
4. Posts that appeal to internet trends
New internet trends pop up every day. By embracing these trends and inserting them into your content, you might be able to increase your organic reach and penetrate the social media algorithm that’s trying to hide your unpaid posts.
Some examples of viral internet trends include:
- Viral video trends
- TikTok dances
- Photo filters
5. Cross-platform promotion
If your audience frequents multiple social media platforms, then you’ll need to share your organic content on all of them. Of course, that means you might have to make some adjustments.
For example, if you post something on Facebook and want to share it on Twitter, you might need to make some edits to ensure that it meets the 280-character Twitter limit. If you’re also sharing on Instagram, remember that it’s more of a visual medium, and a lot more emphasis is placed on the photos or videos than the attached text.
When trying to drive up engagement and get your audience to interact, ask questions in your social media posts. This will encourage the members of your audience who see the post to answer. When this happens, engage with their answers and ask follow-up questions to start a conversation.
The activity generated on the post will help push it out further, becoming visible to the friends and family members of those users.
This can also help create user-generated content.
7. Content created specifically for your audience
Before embarking on your social media marketing journey, you should have already done ample demo research into your audience members. That will allow you to make content that’s crafted specifically for them.
By understanding who you’re making content for, you’ll be able to craft entertaining or useful posts that users will want to engage with and share. For example, you can use Instagram analytics to understand your Instagram audience to achieve the aforementioned.
For example, consider posting videos or articles about health and wellness if your audience cares about fitness. Share some of your favorite quad workouts or tips on how to burn fat fast. You could even share healthy protein-rich recipes that fitness-minded individuals will flock to.
Always remember that social media content that boosts organic reach is the type of content that actually provides some useful information to people or is so entertaining or unique that people want to share it with each other. For instance, if you sell ED medications, it will come as no surprise that your customers expect informative and empathetic content from your social networks.
8. Live streams
Live streams are a great way to engage your audience in real-time. Just make sure that you promote your stream ahead of time to give your followers a chance to schedule you into their day.
While streaming, read your comments aloud and answer them publicly. You can even invite members of your audience to call into your lives tream and join you on screen. This can be a great way to demonstrate how your company engages the public while encouraging more users to interact with you.
9. Timed content
Different social media platforms have different ideal times for posting. For instance, Facebook is most active on weekdays, specifically at 10 a.m. and noon. Instagram’s ideal days are Tuesdays and Wednesdays.
But you can’t be expected to post constantly at these times every week. That’s why you need to use a social media scheduler. These online tools can post automatically for you at the opportune time, so you can handle all of your posts for the week simultaneously and then let automation take care of the rest.
10. Tell the story and give additional information
Your social media posts should tell a story that communicates the value of your services. This can be done through engaging videos, images, or text. In these situations, it’s best to pull from personal experience and share how products and services like those offered by your company have made a difference in your world.
Reliable Couriers, a same-day courier service, markets the value of being able to have a reliable service deliver whatever you need on the same day with an image or infographic, depending on the content you want to promote. This is a great example of communicating the value of the service to boost your organic social media reach.
SaaS brands sometimes have to put more effort into social media than product brands. The specificity of Content marketing for SaaS is that, along with advertising the software, its functions must also be explained in such an interesting way that people do not get tired of reading, watching or listening to your content.
By using these techniques, you’ll be able to keep the audience emotionally engaged in who you are and what you do. This encourages engagement, recognition, and, ultimately, conversion.
Frequently Asked Questions
What are the 3 types of social media content?
There are three types of social media content: educational, interactive, and inspirational. Educational content is designed to teach people something new. Interactive content is designed to get people involved in the discussion. Inspirational content is designed to motivate people to take action.
What social media content is most popular?
Videos are the most popular type of content on social media. In fact, Facebook reports that users watch over 8 billion videos per day on the platform. The rise of TikTok also proves the massive power of video marketing.
How do you write social media content?
There is no perfect formula to writing social media content. You need to produce authentic content that resonates with your audience. And make sure you post on the social platforms that your audience demographic most frequently uses.
Organic social media content is difficult to push out. Social media platforms actively work to bury such content in their quest to take your money. But if you focus on these 10 helpful tips and tricks, you’ll be able to break through that social media wall and create organic content that’s visible, shareable, and promotes strong engagement with the members of your audience.