When marketing your business, it is important you provide quality, engaging content to your audience to ensure recurring sales and stimulate new sales. One way you can ensure quality content is by employing the use of content pillars. These pillars are key themes around which your brand's social media content strategy is built, providing structure and guiding the creation of targeted, value-adding content that truly resonates with the audience. This guide explains what social media content pillars are, the different types you get, their benefits, and how you can pick your content pillars.
Social media content pillars are recurring key themes a brand wants to focus on and communicate to its audience through social media channels. These themes form the foundation of a social media strategy, ensuring consistency and coherence in messaging. These content pillars need to resonate with the brand's target audience for it to be successful.
Usually, content pillars are three to five topics a brand consistently discusses, amplifies, and creates content for on social media. They help clarify your niche and establish a clear roadmap for the type of content to create and share. In other words, they help to structure and guide your content planning, ensuring that your social media efforts stay focused on areas that matter most and resonate best with your audience.
The most common types of social media content pillars are:
Let's take the most common types of social media content pillars and give examples of ways you can successfully utilize them:
Using social media content pillars in your digital marketing strategy can benefit you immensely. The benefits I find most useful include.
By identifying content pillars, you can create a roadmap for the type of content you want to create and share, making it easier for you to plan and execute social media campaigns. It also ensures you stay organized and maintain a regular posting schedule, keeping your audience engaged and improving visibility on different social platforms. Also, using 1 of the 7 Zoho competitors can help improve post planning.
Branding is essential in business, and content pillars help define your brand's voice and personality on social media. When you consistently focus on the same topics, you reinforce what your brand stands for and what expertise it brings. Enhancing your branding helps distinguish your brand from your competitors, making it more memorable in the eyes of your target audience.
When focusing on select key themes and topics, you can cover these areas in more depth. This could mean doing a carousel post or series of posts on a particular topic or even exploring different aspects of a topic over time.
In marketing, consistency is very important. By using content pillars, you ensure your social media pages remain focused and on-brand - helping attract and retain an audience that is genuinely interested in the topics you're posting. This ensures your audience remains engaged and will also increase your organic following faster.
Social media users want content that gives value to their viewing experience. Content pillars help you generate posts that genuinely resonate with your target audience, leading to increased and retained engagement. When your content is consistent and relevant, followers will like, comment and share your content more - boosting overall social media performance and reach.
Additionally, when your content has a high level of engagement, social media algorithms are more likely to boost your posts' visibility, allowing you to reach even more people!
Whenever I start a new business and want to start marketing or help a new client pick their content pillars, I implement the following five steps:
Conduct surveys, look at comments on your social media posts, or use social media analytic tools like eclincher to understand your audience's demographics and behavior.
If you really want to enhance your social media performance, you need to use tools to help you. The most common social media tools include:
They offer features like content scheduling, analytics, and social media listening. Some popular social media management tools include Buffer and Sprout Social. However, after testing most popular social media management tools, I can confidently say that eclincher is the best for managing all your social media needs.
In my experience, the most significant benefit of using a social media management tool is the ability to streamline and automate various mundane tasks involved in managing social media accounts. Let me elaborate…
Tools like eclincher allow you to schedule content, automate posts, track keywords, engagement, and competitor updates, and analyze your post performance - saving you time and effort that can be better spent on other aspects of your business.
eclincher also provides a centralized dashboard for managing multiple social media accounts in one place. If you have accounts on Instagram, Twitter, TikTok, and other platforms, you can easily monitor and engage with your audience all from a single dashboard.
Challenges do come up when trying to implement social media content pillars. However, the more practice and experience you gain, the easier it gets. The most common challenges I usually face when implementing social media content pillars include the following:
Luckily, social media management tools can help you here; some tools let you recycle evergreen posts and even helps you by suggesting topics that will resonate well with your audience.
Again, a social media management tool can help you a lot here. For instance, eclincher has some of the best analytical tools in the industry. eclincher can analyze your posts and provide highly accurate results in an intuitive dashboard, making it easy for you to interpret and determine the success of the posts.
https://www.youtube.com/watch?v=aJdcNeDIw1E
Yes, content pillars can help guide a business's content strategy, regardless of the size of the business.
Yes, by maintaining a consistent posting schedule, you build a strong identity on social media. It also ensures regular engagement from your audience and keeps your brand in your audience's thoughts.
Social media content pillars provide the foundation for a focused and effective social media strategy. When you align your content with your brand's mission, audience needs, and business objectives, you create meaningful engagement that enhances your online presence. Social media tools like eclincher can help successfully implement your content pillars. If you are interested in exploring the numerous benefits of eclincher, feel free to reach out to us and start a 14-day free trial. Trust me - you won't regret it!
Effortlessly control multiple social media platforms using our AI-driven tools that automate posting, scheduling, and content optimization.