The 10 Best Social Media Marketing Books
Guy Kawasaki is the former chief evangelist for Apple and a social media maven. He teamed up with Peg Fitzpatrick to present a bottom-up strategy to produce a focused, thorough, and compelling presence on popular social media platforms.
This book contains over 100 practical tips, tricks, and insights. Guy and Peg show you how to build your foundation and amass your digital assets. They also teach how to optimize your profile, attract more followers, and effectively integrate social media and blogging. It’s for beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game.
The Art of Social Media is full of tactics that have been proven to work in the real world — or as Guy puts it, “Great Stuff, No Fluff.”
Socialnomics by Erik Qualman is an essential book for anyone who wants to understand the implications of social media. He also9 how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.
The concept of Socialnomics revolves around successful businesses connecting with consumers via Twitter, Facebook, YouTube, and other social media sites. It changes the way businesses produce, market, and sell. Plus, it shows you how to eliminate inefficient marketing and middlemen, making products easier and cheaper for consumers to obtain.
3. Storynomics: Story-Driven Marketing in a Post-Advertising World, by Robert McKee and Thomas Gerace
Legendary story master Robert McKee and Skyword CEO Thomas Gerace guide the reader in adopting a more story-driven approach to their marketing campaigns. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, and IBM, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.
It draws from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands. Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising.
The talent director at Hearst Magazines, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has an unrivaled insight into where the branded content industry was, where it is, and where it’s going. Hennessy reveals how to build an audience and keep them engaged. She explains how to package your brand, pitch your favorite companies, and monetize your influence.
Hennessy guides you through core influencer principles, from creating content worth double tapping and using hashtags to get discovered to understanding FTC rules and delivering metrics. She’ll show you how to elevate your profile, embrace your edge, and make money.
Bestselling author and social media guru Gary Vaynerchuk offers new lessons and inspiration. He draws them from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.
In Crushing It, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat.
6. Content Mavericks: How to Grow Your Business With Insanely Shareable Content, by Andrew Pickering and Peter Gartland
Content Marketing offers the biggest opportunity for growth, but the world is overcrowded and overwhelmed with content. If you don’t do things a little differently, then you don’t stand a chance. Do you want to build an audience, create fans, and start making money from your content? Then you need to be a content maverick.
Andrew Pickering’s and Peter Gartland’s revolutionary Content Mavericks process takes you through seven logical steps to create a content marketing strategy. They help you create shareable content and generate sales.
7. Everything You Need to Know About Social Media: Without Having to Call a Kid, by Greta Van Susteren and Pam Ward
MSNBC anchor and media maven Greta Van Susteren presents the most practical, thorough, and accessible guide around to living well on social media. She answers basic questions like “What’s the best site for you?” and “What does it mean to ‘tag’ someone?” But she also addresses important moral and behavioral issues like how to protect your privacy, how to avoid being roasted online, and whether it’s okay to get your news from Facebook. This is the essential handbook for anyone who wants to stay up to date with today’s changing technology.
Everybody Writes by Ann Handley is your go-to guide to attracting and retaining customers through stellar online communication. In our content-driven world, every one of us is a writer. Writing matters more now and our online words are our emissaries. They tell our customers who we are.
Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. So, you’ve got to choose words well—and write with economy and style and honest empathy for your customers.
This handbook is the result of thousands of conversations about web marketing with hundreds of companies. It’s a compilation of advice about the power of search engine optimization, social media, and email marketing. Content Chemistry is the first and only comprehensive guide to content marketing.
This book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. It first covers the theory behind web and content marketing and then details it in practice. Plus, it shows how it’s not only critical to modern business but is also a lot of fun.
10. Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You, by John Hall
In this step-by-step guide, John Hall shows you how to use content to keep your brand front and center in the minds of decision-makers who matter. He reveals how consumer needs and expectations have changed. He also explains what this shift means for you.
Learn how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you. Learn proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand top of mind.
We hope reading these social media marketing books will propel your social media strategy forward.
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