Millions of people and brands spend time, money, and resources on blogging. And it’s continuously growing and getting more popular. It has been an effective way for individuals and businesses alike to talk about their products and services and share tips and advice about what they know well. It has also been an opportunity for them to promote their brand, engage with their audience, and ultimately make money.
However, only a fraction of the blogs that exist ever get to the point where they’re getting serious traffic. In part, this is because there’s too much loaded information – most often misconceptions – that confuse and mislead those who are trying to build their blog.
So, to help clear the air and set the record straight, we’re here to uncover the 10 blogging myths and uncover the truth behind each of them.
10 Myths About Blog Writing
Here are the 10 blogging myths:
1. You Need to Write a Blog Post Every Day
There’s no set posting schedule or frequency for you to have a successful blog. This formula differs for every blog post and often depends on your industry or niche, monetization plan, target audience, and the type of content you share.
If you publish too few posts (like once every other month), you might lose the chance to build a devoted following. Yet, if you publish too many (daily, for example), you might grow tired of creating content and your readers might not be able to keep up with your posts. That’s why it’s important to find a posting schedule that suits your business.
And once you’ve determined this, be sure to stick with it to keep your readers updated and engaged. Consistency is important.
More importantly, always pay attention to the quality of the content you publish. When you consistently share top-notch posts that are relevant and valuable to your readers, you’ll see traffic, leads, and conversions come in.
2. Blogging Doesn’t Work
Here’s the truth: Blogging has been around for years now and it’s not going anywhere anytime soon. It’s still continuously growing every year. That’s why they say “content is king.”
For businesses, research shows that blogging myths are instrumental in driving real results. Companies and B2B marketers that blog post regularly get 67% more leads and twice as much traffic as businesses that don’t. Moreover, those who write blogs get 97% more links to their website and are 13x more likely to have positive ROI on their efforts.
Similarly, blogging offers a lot of ways to attract and keep visitors to your page. Whether it’s publishing relevant content and repurposing your best posts, or promoting your brand philosophy and engaging with your audience, the possibilities to scale your business are endless.
With all these, blogging is definitely not just a fad or a temporary thing. Rather, it should be an essential element in your marketing plans.
3. Some Brands Don’t Need a Blog
Blogging can be effective in any industry or any type of business, as long as you create high-quality posts that resonate with your target audience. That’s why it’s essential that you know and understand who you’re creating your content for.
Blogs can also be your company’s way of publishing news and press releases, promoting products and services, creating hype around launches and events, building a strong brand reputation, and engaging with your followers and customers.
Above all, traffic from Google is typically the biggest source of traffic to your site, and this comes from your content. Thus, through blogging, visitors can find your page in the search engine giant, links from other sites, social media sharing, or email marketing.
4. Traffic Comes Easily After You Publish a Post
Think of it this way: Countless people publish daily, so finding yours can be like finding a needle in a haystack. You should also check out the 7 best marketing blogs as well.
Great content, a mobile-optimized site, and a user-friendly design are just the foundation of a successful blog. Don’t get us wrong, these are definitely vital, but they can’t do all the work on their own.
You’ll still have to learn how to read data and interpret your results, so you can make adjustments accordingly. You’ll need to incorporate SEO into your blog post and do social media marketing or online advertising to let people know about you.
Essentially, you have to create a rock-solid holistic marketing strategy that will enable you to share and market your content effectively. And once you have this, traffic will find its way to your page.
5. Blogging is All About Writing
Many people think that blogging is simply about writing. While it is a big part of it, the reality is that you can also do more than written content. This realization is crucial in dispelling one of the common blogging myths that limit the scope of what a blog can be.
You can still tell stories or share various posts with drawings, images, music, podcasts, videos, and other types of media.
Articles with images get 94% more views and those with videos get 50x more organic search traffic. This breaks another of the blogging myths, which assumes that only traditional, text-based content can be successful.
So, as long as you create content that’s educational, engaging, and relevant – and not strictly confined to written content — you can build a successful blog. Understanding this helps to navigate away from the narrow confines of the blogging myths that often hold creators back, opening up a world of possibilities in content creation and audience engagement.
6. You Have to Be a Great Writer to Be Writing a Blog
Since blogging isn’t all about written content, being a successful blogger doesn’t mean you should be excellent at writing. Of course, it wouldn’t hurt. But you can be knowledgeable in conversational language and still create informative and interesting content that’s easy to digest. Again, you can also use other forms of media – photos, videos, music — when you create content.
(Tip: Using photos of real people, instead of stock images, can result in a 35% conversion increase, so you might want to brush up on your photography skills.)
Similarly, blogging uses other important aspects of business and digital marketing – publishing, SEO, and social media marketing. You also have to be good at marketing and networking, be a flexible individual who’s open to new situations, and be someone willing to work and learn. With these, and not just simply writing, you’re headed in the right direction of being a successful blogger.
7. The More Traffic You Get, the More Money You Make
Yes, traffic is important as any online platform’s lifeblood. But, by itself, it will not bring in revenue to your business. It also doesn’t guarantee that your followers and visitors will immediately become customers who’ll buy your products or subscribe to your services.
Here are some ways you can make money blogging:
- Do affiliate marketing.
- Place ads on your page or sell private ad space.
- Have sponsors and partners.
- Sell digital products.
- Offer paid memberships.
It’s also important that you engage with your readers, respond to their questions and comments, and craft valuable content. Once you do these things, you can make money and grow your business through blogging.
Keep in mind that whichever path you choose to monetize your blog, always consider the quality of your content and your credibility. Never sacrifice these just to make more money.
8. Blogs Have a Strict Word Count
The belief that blogs have a strict word count is one of the most prevalent blogging myths, often leading to the misconception that blogging is just a fad, confined to specific lengths. The effectiveness of a blog is not determined by its word count. This understanding is crucial for anyone aiming to be a successful blogger, as it allows for flexibility and creativity in content creation.
Contrary to the myth, research shows that both short and long-form content can be successful, depending on the audience and the topic. This challenges the notion that blogging is just a fad, emphasizing its lasting relevance in the digital world.
The key to success lies in delivering value, not just counting words. A successful blogger understands this, focusing on content quality rather than adhering to an arbitrary word limit.
The idea that no one reads blogs anymore due to their length is another aspect of blogging myths. In truth, well-crafted blogs, regardless of length, continue to attract readers.
A successful blogger recognizes that engaging content transcends word count, dispelling the myth that reading blogs anymore is solely based on length. This approach reaffirms the power and versatility of blogging as a platform for sharing information and connecting with audiences.
9. You Can Write About Anything
As a business, you cater to a specific audience with certain wants and needs. If you want them to read your blog post and spend time on your page, you must keep their interests in mind when picking a topic or while writing your post.
Again, it’s important that you know and understand who your target market is. It’s also vital that you research your industry or niche, to determine what potential readers are looking for or what they want to learn about. Essentially, this will give you an idea of what topics will increase traction on your blog.
This also doesn’t mean that you should only write about your products and services. To maximize time and attention to your target audience, you can showcase your business’s personality on some blog posts – your values, culture, clients, team members, successes and challenges, and everything that makes you unique.
Remember, the end goal of blogging is to help turn your readers into followers, and your followers into customers.
10. Blogging is Easy
Nothing great comes easy, right? Just like everything in business, blogging entails hard work, patience, and dedication to become successful. This is especially true when considering the many blogging myths that can mislead or discourage you.
You’ll need to do a great deal of research and writing.
You’ll have to consistently come up with fresh, interesting topics that are relevant to your target audience, which often involves navigating through various blogging myths to find what truly works.
You’ll have to figure out how to make money from your blog post so your effort doesn’t go to waste. It’s a long-term game and sometimes, you’ll find it difficult to stay motivated.
But that doesn’t mean blogging isn’t fun because it is! From getting that first viral post and that first positive comment to receiving thank-you emails and seeing leads coming in, blogging can truly be fulfilling and rewarding.
Writing a blog is a powerful way to build your brand, reach your followers turn them into customers, and make money. However, with so many half-truths and misconceptions floating around, it can be difficult to know fact from fiction. And if you approach writing a blog the wrong way or misunderstand what it can do for you or your business, it can be challenging to maximize its potential.
With these 10 blogging myths, you can take practical steps to create and build a successful blog. Once you find your optimal posting schedule, begin to create high-quality relevant content, learn to read and interpret the analytics behind it, and discover ways to earn from it, blogging can truly be a powerful tool for your business.