Millions of people and brands spend time, money, and resources on blogging. And it’s continuously growing and getting more popular. It has been an effective way for individuals and businesses alike to talk about their products and services and share tips and advice about what they know well. It has also been an opportunity for them to promote their brand, engage with their audience, and ultimately make money. Writing blogs is a game-changer.
However, only a fraction of the blogs that exist ever get to the point where they’re getting serious traffic. In part, this is because there’s too much loaded information – most often misconceptions – that confuse and mislead those who are trying to build their blog.
So, to help clear the air and set the record straight, we’re here to uncover 10 myths about writing blogs and uncover the truth behind each of them.
10 Myths About Writing Blogs
1. You Need to Blog Every Day
There’s no set posting schedule or frequency for you to have a successful blog. This formula differs for every blog and often depends on your industry or niche, monetization plan, target audience, and the type of content you share.
If you publish too few posts (like once every other month), you might lose the chance to build a devoted following. Yet, if you publish too many (on a daily basis, for example), you might grow tired of creating content and your readers might not be able to keep up with your posts. That’s why it’s important to find a posting schedule that suits your business.
And once you’ve determined this, be sure to stick with it to keep your readers updated and engaged. Consistency is important.
More importantly, always pay attention to the quality of the content you publish. When you consistently share top-notch posts that are relevant and valuable to your readers, you’ll see traffic, leads, and conversions come in.
2. Blogging Doesn’t Work
Here’s the truth: Blogging has been around for years now and it’s not going anywhere anytime soon. In fact, it’s still continuously growing every year. That’s why they say content is king.
For businesses, research shows that blogging is instrumental in driving real results. Companies and B2B marketers that blog regularly get 67% more leads and twice as much traffic as businesses that don’t. Moreover, those who write blogs get 97% more links to their website and are 13x more likely to have positive ROI on their efforts.
Similarly, blogging offers a lot of ways to attract and keep visitors on your page. Whether it’s publishing relevant content and repurposing your best posts, or promoting your brand philosophy and engaging with your audience, the possibilities to scale your business are endless.
With all these, blogging is definitely not just a fad or a temporary thing. Rather, it should be an essential element in your marketing plans.
3. Some Brands Don’t Need a Blog
Blogging can be effective in any industry or any type of business, as long as your create high-quality posts that resonate with your target audience. That’s why it’s essential that you know and understand who you’re creating your content for.
Blogs can also be your company’s way of publishing news and press releases, promoting products and services, creating hype around launches and events, building a strong brand reputation, and engaging with your followers and customers.
Above all, traffic from Google is typically the biggest source of traffic to your site, and this comes from your content. Thus, through blogging, visitors can find your page in the search engine giant, links from other sites, social media sharing, or email marketing.
4. Traffic Comes Easily After You Publish a Post
Think of it this way: Countless people publish on a daily basis, so finding yours can be like finding a needle in a haystack.
Great content, a mobile-optimized site, and a user-friendly design are just the foundation of a successful blog. Don’t get us wrong, these are definitely vital, but they can’t do all the work on their own. Writing blogs is really just one part of it.
You’ll still have to learn how to read data and interpret your results, so you can make adjustments accordingly. You’ll need to incorporate SEO into your blog and do social media marketing or online advertising to let people know about you. Plus, you’ll have to go out there, find people you can help and serve, and bring them back to your blog.
Essentially, you have to create a rock-solid holistic marketing strategy that will enable you to share and market your content effectively. And once you have this, traffic will find its way to your page.
5. Blogging is All About Writing
Many people think that blogging is simply about writing. While it is a big part of it, the reality is that you can also do more than written content.
You can still tell stories or share various posts with drawings, images, music, podcasts, videos, and other types of media. In fact, articles with images get 94% more views and those with videos get 50x more organic search traffic.
So, as long as you create content that’s educational, engaging, and relevant – and not strictly confined to written content — you can build a successful blog.
6. You Have to Be a Great Writer to Be Writing Blogs
Since blogging isn’t all about written content, being a blogger doesn’t mean you should be excellent at writing. Of course, it wouldn’t hurt. But you can be knowledgeable in conversational language and still create informative and interesting content that’s easy to digest. Again, you can also use other forms of media – photos, videos, music — when you create content.
(Tip: Using photos of real people, instead of stock images, can result in a 35% conversion increase, so you might want to brush up on your photography skills.)
Similarly, blogging uses other important aspects of business and digital marketing – publishing, SEO, and social media marketing. You also have to be good at marketing and networking, be a flexible individual who’s open to new situations, and be someone who’s willing to work and learn. With these, and not just simply writing, you’re headed in the right direction of being a successful blogger.
7. The More Traffic You Get, the More Money You Make
Yes, traffic is important as it’s the lifeblood of any online platform. But, by itself, it will not bring in revenue to your business. It also doesn’t guarantee that your followers and visitors will immediately become customers who’ll buy your products or subscribe to your services.
Here are some ways you can make money blogging:
- Do affiliate marketing.
- Place ads on your page or sell private ad space.
- Have sponsors and partners.
- Sell digital products.
- Offer paid memberships.
It’s also important that you engage with your readers, respond to their questions and comments, and craft valuable content. Once you do these things, you can make money and grow your business through blogging.
Keep in mind that whichever path you choose to monetize your blog, always consider the quality of your content and your credibility. Never sacrifice these just to make more money.
8. Blogs Have a Strict Word Count
Just like posting schedule and frequency, there’s no single formula for the right word count in blogs. Some believe that people’s attention span can’t last beyond 500 words, while others think that readers love long-format stories. But the truth is it actually depends on what you’re writing about and who you’re writing for.
One study shows that the top-ranked content in Google runs for about 1,140-1,285 words. Other research explains that longer, more in-depth blog posts generate 9x more leads than shorter ones. Also, bloggers who write above 2,000 words are more likely to have strong results.
While all these numbers stand true, what’s truly important is that you focus on bringing value to your readers by comprehensively covering a topic regardless of the word count. Keep in mind that blogging is about giving valuable information and enriching knowledge to your audience no matter what your article length is.
9. You Can Write About Anything
As a business, you cater to a specific audience with certain wants and needs. If you want them to read your blog and spend time on your page, you must keep their interests in mind when picking a topic or while writing your post.
Again, it’s important that you know and understand who your target market is. It’s also vital that you research your industry or niche, to determine what potential readers are looking for or what they want to learn about. Essentially, this will give you an idea of what topics will increase traction on your blog.
This also doesn’t mean that you should only write about your own products and services. To maximize your audience’s time and attention, you can showcase your business’s personality on some blog posts – your values, culture, clients, team members, successes and challenges, and everything that makes you unique.
Remember, the end goal of blogging is to help turn your readers into followers, and your followers into customers.
10. Blogging is Easy
Nothing great comes easy, right? Just like everything in business, blogging entails hard work, patience, and dedication to become successful.
You’ll need to do a great deal of research and writing. You’ll have to consistently come up with fresh, interesting topics that are relevant to your target audience. Furthermore, you’ll need to create strategies and learn effective ways to promote your content to get eyeballs and engagement.
You’ll have to figure out how to make money from your blog posts so your effort doesn’t go to waste. It’s a long-term game and sometimes, you’ll find it difficult to stay motivated.
But that doesn’t mean blogging isn’t fun. Because it is! From getting that first viral post and that first positive comment to receiving thank-you emails and seeing leads coming in, blogging can truly be fulfilling and rewarding.
Writing blogs is a powerful way to build your brand, reach your followers and turn them to customers, and to make money. However, with so many half-truths and misconceptions floating around, it can be difficult to know fact from fiction. And if you approach writing blogs the wrong way or misunderstand what it can do for you or your business, it can be challenging to maximize its potential.
With these 10 truths uncovered, you can now take practical steps to create and build a successful blog. Once you find your own optimal posting schedule, begin to create high-quality relevant content, learn to read and interpret the analytics behind it, and discover ways to earn from it, blogging can truly be a powerful tool for your business.
Do you need help with your social media management or other digital marketing needs? Contact e-clincher today to learn more about how we can help you or start your free trial.