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Social media moves at a lightening pace. It seems likes as soon as you start to get the hang of one network, three more new networks popup. Sometimes it can seem impossible to stay up to date with everything that is going on.
So, what should you do? One thing we have found extremely helpful is following some of the best social media marketers in the business on Twitter. Each of these social media experts has a different area of expertise and strategy, but learning from them daily can greatly improve the effectiveness of your social media marketing efforts and make keeping up with the changing trends more manageable.
Do not try to fight the social media battle alone! These individuals are extremely successful for a reason, so shoot them a follow request and let the learning begin. Read their bio social media to get an idea on how to set your own bio up! You should also learn how to analyze twitter followers as well.
1. Kim Garst (@kimgarst): Social Selling Pro, Twitter Expert, Best Selling Author, Speaker, @Forbes Top 10 Social Media Influencer, @EntMagazine columnist. Loves God, family & hockey!
2. Marsha Collier (@MarshaCollier): Author 48 books: Social Media Commerce, eBay, Online Customer Service. Forbes Top 10 Influencer, Futurist, GigaOMAnalyst, Founder#CustServchat #techradio host
3. Sean Gardner (@2morrowknight): Keynote Speaker, Digital Marketing Consultant, #GivingTuesday | Author: The Road to Social Media Success
4. Ann Handley (@MarketingProfs): Head of Content here at ‘Profs; author of the WSJ bestseller, Everybody Writes. I’m waging a war on mediocrity in content. annhandley.com
5. Chris Brogan (@chrisbrogan): NYT Bestselling author & business advisor. Courses: OwnerMag.com/ . contact: chrisbrogan.com/contact
6. Stephanie Clegg (@StephanieFrasco): Blogger. Social Media Freak. Entrepreneur. World Traveler. Community Mgr. ENFP @jasonclegg’s wife. Happy Person. #SociallyStephanieVP@convertcontent
7. Brian Fanzo (@iSocialFanz): I Talk Fast & Tweet Faster | Change Evangelist & Digital Social Biz Strategist |#SXSWi Keynote Speaker | Chat host#SbizHour #CloudTalk Podcast Host#SMACtalk
8. Pam Moore (@PamMktgNut): 50% mktg 50% geek CEO @MktgNutz@SocialZoomFactr #entrepreneur#socbiz consultant #speaker ~love God Friends Beach & Life! Forbes TOP 10#SocialMedia Influencer
9. Brett Relander (@BrettRelander): Top 100 Social Media Power Influencer 2015. Founder @LaunchandHustle. Growth Hacker, Consultant & Speaker. Contributor @HuffingtonPost&@Entrepreneur
10. Glen Gilmore (@GlenGilmore): FORBES Social Media Top 20 TIME Man of Action LI https://goo.gl/ADMl Digital Marketing https://goo.gl/4do4M8 AUTHORhttps://goo.gl/ZILqMN #BigData | #IoT
11. Ted Rubin (@TedRubin): ‘Life is not about waiting for the storm to pass… it’s about learning to dance in the rain.’ :-)
12. Meghan M. Biro (@MeghanMBiro): CEO @TalentCulture #TChat Wed 7-8pmET Contributor @EntMagazine@Forbes @HuffingtonPost Top Ranked#Leadership #Socbiz #HR Expert Twitter
13. Ben Francia (@benfrancia): Digital Marketing Consultant, Outsourcing Specialist, Speaker, Life Coach and Goldfish Addict, Mr.#MakeItHappen
14. Jeff Bullas (@jeffbullas): CHIEF EVANGELIST-SHUTTLEROCK Social Media Marketing Strategist & Speaker,Forbes Top 50 Social Media Influencer,Huffington Post Top 100 Business Twitter Accounts
15. Larry Kim (@larrykim): Founder of @WordStream and MobileMonkey. Top Columnist @Inc Magazine & Search Engine Land - PPC Marketing, AdWords, Content Marketing, Entrepreneurship, Start-ups
16. Guy Kawasaki (@GuyKawasaki): Mantra: I empower people. Chief evangelist of Canva. canva.com/ . Author of thirteen books. Former chief evangelist of Apple.
17. Gary Vaynerchuk (@garyvee): Family 1st! but after that, Businessman. CEO of @vaynermedia. Host of#AskGaryVee show and a dude who Loves the Hustle, @Winelibrary & the@NYJets
18. Ann Tran (@AnnTran_): Luxury #travel influencer, social media marketing strategist. Speaker, Forbes Top10 #SMInfluencer https://ann-tran.com/ Entrepreneur
19. Viveka von Rosen (@LinkedInExpert): LinkedIn Expert, Speaker & Trainer, Evangelist. Big Mouth. Host of#LinkedInChat & author of LinkedIn Marketing: An Hour a Dayhttps://amzn.to/LIMHAD
20. Melonie Dodaro (@MelonieDodaro): Canada’s #1 LinkedIn Expert | Keynote Speaker | LinkedIn & Social Selling Trainer | Author of #1 Bestseller The LinkedIn Code | CEO, Top Dog Social Media
21. Chris Voss (@CHRISVOSS): Social Media Consultant, Trainer, Speaker, Photographer, Travel Blogger, CEO. Top SM Leader seen by Forbes, CNN, Huff Po, Alltop News & other media etc.
22. Steve Farnsworth (@Steveology): A Forbes Top 50 Social Media Influencer, Demand Generation Content Marketing for B2B High Tech CMO at The@Steveology Group
23. John Rampton (@johnrampton): Entrepreneur, Investor & Connector. Columnist for @Forbes, @Entrepreneur,@Inc, @HuffingtonPost, Blogger and Full Time Computer Nerd
24. Rebekah Radice (@RebekahRadice): Award Winning #SocialMedia Blogger, Author, Speaker, Putting the Power of#SMO in the Palm of #SmallBusinessHands! Caffeine and pup dependant! #RescueAnimals
25. Jayson DeMers (@jaysondemers): Founder & CEO of AudienceBloom (audiencebloom.com ), a Seattle-based content marketing & social marketing agency, writer for Forbes, HuffPo, and more.
26. Pam Dyer (@pamdyer): Strategic Marketing Leader | Brand Evangelist | Forbes Top-25 Influencer | Social Media Marketing Blogger | Seattle Seahawks Addict | Geek
27. Mark Schaefer (@markwschaefer): Chieftain of the blog {grow} & social media bouncer. Consultant, educator, author of Return On Influence, Born to Blog, Tao of Twitter & Social Media Explained
28. John Jantsch (@ducttape): Small business marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Referral Engine and The Commitment Engine.
29. Bryan Kramer (@bryankramer): Mantra: I believe in the power of sharing. CEO of @PureMatter, Author of Human to Human #H2H, TED speaker
30. Dr. Jennifer Bennett (@DrJenBennett): Social Media Specialist, Speaker & Trainer. Lover of God, husband Luke & son Liam! Obsessed w/big earrings, chap stick & sweet tea!#BeWorthFollowing
Looking for even more experts to connect with? Subscribe to our Social Media Superstars List to learn from the individuals mentioned in this post and hundreds more!
Frequently Asked Questions
How much does it cost to hire a social media expert?
he cost to hire an expert varies greatly depending on their experience, skillset, and tasks you’re asking them to complete. Generally speaking, you can expect to pay anywhere from $15 to as much as $50 per hour for a top-notch social media expert. If you're serious about your business, don't cheap out on social media advertising.
How do I find a social media expert?
The best way to find social media experts to hire is on social media! Shocker right! Platforms like Facebook and LinkedIn are fantastic for finding talented social media marketers.
Is it worth hiring a social media agency?
Doing it all yourself is a losing battle! For most people, I would recommend trying to hire a social media agency. With a professional social media agency, you can offload highly specific details and free up time for yourself to focus on more pressing tasks. A good social media agency will take care of all those small yet important things that compose an effective strategy, from research and data analysis to content creation and management.
Final Thoughts
If you’re still not convinced that you should be following social media experts, maybe this will change your mind. These are the people who set trends, inspire new ideas and help shape how we use social media platforms today. It's best to learn from the best! So if you want to stay ahead of the curve, it pays to listen to what they have to say. Check out these 30 social media experts to follow on Twitter and see for yourself!
