With the holiday season underway, the marketing world is focusing on our buying motivations. The first high of ceaseless promotion and endless special offers comes during Black Friday. Last year, American shoppers spent an estimated $5 billion in just 24 hours - growing by almost 17% since the year before.
Black Friday is an increasingly popular global phenomenon that pays off well for businesses. When seen from that perspective, it’s no wonder that the sales are likely here to stay. But how can a business owner who doesn’t have an insane marketing budget make the Black Friday sales worthwhile?
Here are 4 best Black Friday promotion tips for your business to help improve your bottom line:
If you’re doing any e-commerce sales through your website, you need to ensure optimal performance. A website crash during the Black Friday rush could end up costing your business too much. Ideally, optimizing your website should take place at least a month ahead of a significant event. The goal is to give yourself enough time to implement all the necessary changes and test the performance of the website. However, if you don’t have the time to look into optimization in-depth, there are still things you can work on to ensure everything runs smoothly:
Now that you’ve prepared for a surge of traffic on your website, there’s only a matter of bringing people there. How are you going to do that? Through careful promotional tactics that fit the needs of your business.
Email promotions through newsletters is a debatable practice amongst marketers. Even though many of them are turning to social media promotion, there’s no denying that email marketing is still active. On Black Friday, your existing subscribers may prove invaluable in driving your income up. However, that doesn’t mean you shouldn’t be growing your email list in the days leading up to Black Friday. Here’s how:
If you have some budget to spare, you can invest in making your business more visible online. Companies often use Pay Per Click ads to boost their sales and visibility. However, the rules change slightly during the Black Friday craze, which is when you’ll want to be smart with your PPC ads. Let’s have a look at a few tips that will help you with that:
Pay Per Click ads yield quick results, but if you’re inexperienced with using them, social media promotion might be your best bet.
Building anticipation about the Black Friday sales organically might be one of the most painless ways to do marketing. The best part about social media marketing is the ability to interact with customers and gauge their reaction to what you’re doing. There are a few ways to build hype on social media and foster engagement of the followers at the same time:
However, social media management can be a handful, especially for accounts across multiple social networks. Sometimes there’s a need for a helping hand, a tool that would take away inconveniences of promoting through social media.
With tools like eClincher, managing various social media accounts for your business becomes much more streamlined. With support for Facebook, Instagram, Twitter, Youtube, LinkedIn, Pinterest and other prominent social networks, you’re entirely covered.
One of the nifty features of eClincher is providing you with a centralized place for all your social media feeds. Similarly to that, there’s also the Social Inbox feature which lets you engage your audience from multiple accounts. It can come in especially handy during the hectic Black Friday sales where you’ll need to stay on top of inquiries from customers.
Black Friday is an excellent opportunity to take your business up a notch and make profits with the right marketing. It will take some time to prepare and plan, but with helpful tools and online guides, the process won’t be too difficult to carry out. By ramping up; you will benefit by following the same procedures for other holiday events.
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