10 Best Social Media Management Tools 2024

Businesses' social media management has evolved rapidly, with more people using social media daily. In fact, 62.3% of the world's population uses social media. The average daily usage is 2 hours and 23 minutes (April 2024).

Businesses are aggressively shifting their focus primarily on their social media strategies to get their products and services seen as much as possible. Companies must narrow down what they need to increase their social media ROI and measure their marketing efforts.

They seek monitoring, listening, analyzing, and engaging tools across all social media management networks. Companies must rely on social media management tools that can help their bottom line.

This is why we decided to rank, review, and compare the top 10 social media management tools that will help connect and manage all the social media networks in one platform.

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Key Features in Social Media Management Tools

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Social media managers and marketers need to stay on top of marketing trends, grow brands, promote blog posts, streamline workflows, and curate content on the fly with the ability to collaborate with their teams.

In addition, social media managers need to create marketing campaigns that perform with automated social media content and track their social media analytics in a way that helps them pivot where needed.

These tools help marketing agencies to manage many brands, centralize processes, automate tasks, and increase productivity. Being able to collaborate with teams and clients is key.

These tools also offer reputation management or monitoring, becoming one of the most important aspects of the online business environment. Social listening is a prominent feature these management tools provide. It has become standard across many social media platforms.

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Choosing the Best SMM Tool for Your Business Needs

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Whether you are a professional entrepreneur, a social media manager, a small or medium-sized business, a marketing agency, or an enterprise, knowing your business's best social media management tool isn't easy.

The social media management market is booming, projected to grow from USD 17.5 billion in 2022 to an impressive USD 51.8 billion by 2027 at a compound annual growth rate (CAGR) of 24.2% during the forecast period. This rapid growth highlights the expanding importance and complexity of managing social media effectively.

There is also a lot of noise in the social media management and scheduling space. Most social media management tools offer comparable features, but how comprehensive are they?

While the list of standout features may go on and on, we bucket the main categories into:

• Publishing and Scheduling: Choose a tool that allows for comprehensive calendar views, automated posting, and content customization across multiple channels and profiles.
• Unified Social Inbox: Opt for a tool that combines communications from all platforms, enabling real-time audience engagement.
• Integrated RSS Feeds: Ensure the tool can automatically publish content from selected RSS feeds to keep your social profiles active.
• Social Media Monitoring: Select a tool that tracks your brand's online reputation and audience interactions through keyword and competitor monitoring.
• Competitor Analysis: Look for features that allow you to benchmark your social media performance against competitors to refine your strategies.
• Campaign Tracking: The tool should enable detailed tracking of your marketing campaigns to optimize and tailor your strategies based on audience response.
• Custom Reporting: Ensure the tool provides flexible report generation, which is especially useful for managing client accounts and delivering customized insights.

Luckily for our readers, we've researched and compiled the top 10 social media management tools integrated with the must-have social media channels. We have created a scoring system for each notable feature listed below in this comparison graphic.

Compare at a glance and see how these standout companies marry with your needs and want as you seek to partner with a social platform in the future.

We recommend signing up for a LIVE demo of these solutions where possible and accepting the FREE trial if offered.

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Discover the 10 best social media management tools for 2024:

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1. Eclincher

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Platforms Supported: Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, TikTok.

User Rating (G2): 4.6/5

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Eclincher is a comprehensive social media management tool for businesses, marketing agencies, and larger teams. It supports many platforms, including Facebook, Instagram, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, and TikTok.

Rated highly at 4.6 out of 5 on G2, Eclincher is much-admired for its user-friendly interface and potent integration capabilities, enabling efficient management of social media tasks via a unified dashboard.

Known for its exceptional customer support, Eclincher offers 24/7 live chat and one-on-one demos and actively seeks user feedback to enhance functionality.

The platform simplifies social media management with features designed to automate and streamline tasks, backed by powerful analytics to track campaign effectiveness and a centralized content library for efficient digital asset management.

Many find the support team at Eclincher exceptional, noting that their account managers are always ready to help, ensuring the platform meets evolving user needs efficiently.

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Key Features

• Unified Content Library: Restructures digital asset management by providing a centralized hub for all content, ensuring quick access and organized storage.
• Smart Queues & Auto-posting: Facilitates consistent content delivery through automated scheduling and publishing, reducing manual intervention.
• Advanced Analytics: Delivers detailed insights into social media performance, allowing for targeted strategy adjustments based on empirical data.
• Unified Social Inbox: Aggregates messages and interactions from all connected platforms, enabling efficient engagement and response directly from the dashboard.
• Team Collaboration Tools: Supports team workflows by allowing members to assign tasks, approve content, and share feedback seamlessly within the platform.
• Content Curation and Discovery: Provides tools to find, curate, and share relevant content that resonates with audiences, keeping social feeds engaging and fresh.

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Pros

• Comprehensive analytics and reporting features.
• Unified social media and inbox management.
• Extensive integration with multiple platforms.
• Real-time monitoring and engagement tools.

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Cons

• Limited social media platform compatibility.
• Some Instagram features are not supported.

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Pricing

Eclincher offers a range of pricing tiers starting at $65/month, providing flexibility to accommodate various needs and budgets. The basic plan includes essential features suitable for smaller teams, while more advanced plans offer additional users, profiles, and enhanced capabilities.

A 14-day free trial is available to test the platform's features, making it accessible for businesses to evaluate its fit without immediate commitment.

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2. Brandwatch (Falcon.io)

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Platforms Supported: Facebook, Instagram, Twitter, LinkedIn, YouTube.

User Rating (G2): 4.4/5

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Brandwatch (formerly known as Falcon.io) is a comprehensive social media management solution offering a range of publishing, engagement, analytics, and customer experience management tools. It is recognized for its sophisticated listening capabilities and a strong content management system.

With a G2 rating of 4.4 out of 5, Brandwatch is appreciated for its versatility, making it suitable for digital agencies and solopreneurs. The platform claims features facilitating continuous monthly planning across different social channels, allowing for a highly visual scheduling and campaign management approach.

Brandwatch's rich tools support enhanced engagement through its Social Inbox, enabling users to manage conversations and interactions across multiple channels efficiently.

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Key Features

• Visual Content Calendar: Organize and schedule content effectively with a visual calendar that enhances collaboration and planning.
• Auto-Que Posting: Automates the posting process, ensuring consistent activity across all connected social media profiles without manual intervention.
• Social Listening Tools: Monitor keywords, trends, and brand mentions to keep up with current discussions and engage with relevant conversations in real-time.
• Advanced Reporting: Generate detailed reports that provide insights into campaign performance, audience behavior, and social engagement metrics.
• Campaign Builder: Utilizes pre-designed templates and a drag-and-drop interface to quickly create engaging social media pages and campaigns.
• API Integration: Flawlessly integrates with existing CRM, CMS, and analytics systems, enhancing the ability to track and analyze social data.

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Pros

• Advanced social listening capabilities.
• Customizable data and analytics.
• Extensive integration options with other platforms.
• Real-time alerts for brand monitoring.

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Cons

• High costs can be prohibitive for some.
• A complex interface may overwhelm new users.

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Pricing

Brandwatch offers tailored pricing from approximately $800 to $3000 per user per month, varying based on the required features and services. The platform's pricing structure is designed to fit the needs of larger organizations that require comprehensive social media management capabilities.

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3. Sprout Social

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Platforms Supported: Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest.

User Rating (G2): 4.4/5

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Sprout Social is recognized for its powerful feature set, which was developed to serve large organizations and teams. It integrates multiple aspects of social media management into one platform, including scheduling, analytics, social listening, and team collaboration.

Rated 4.4 out of 5 on G2, Sprout Social is often chosen for its detailed analytics and comprehensive management capabilities, facilitating a deeper understanding of social media impact and audience engagement.

Sprout Social's platform enhances team collaboration with features that support approval workflows and permissions management, making it an ideal choice for agencies and businesses with multi-layered teams.

The tool's emphasis on scalability allows it to provide to growing businesses that need to expand their social media efforts without compromising the quality or consistency of their social media output.

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Key Features

• Centralized Hub: Manages all social media interactions from a unified platform to restructure workflows and improve team communication.
• Post Scheduling and Publishing: Allows for efficient planning and execution of social media strategies with advanced scheduling tools.
• Detailed Analytics: Provides insights into post performance and audience demographics to guide content strategies and marketing decisions.
• Employee Advocacy: Boosts brand visibility and employee engagement by utilizing team members' networks.
• Social Listening: Tracks conversations about the brand across social platforms to gauge public sentiment and respond timely to trends.
• Customizable Reports: Offers tailored reporting options to meet the various needs of different stakeholders within an organization.

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Pros

• Comprehensive social media management suite.
• Strong analytics and reporting capabilities.
• Seamless integration with major platforms.
• Efficient customer engagement tools.

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Cons

• No free plan is available for users.
• Higher cost compared to competitors.

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Pricing

Sprout Social's plans start at $249 per month for the Standard plan, with additional costs for extra users. This pricing structure reflects the tool's rich functionality and targeting towards enterprises and larger organizations that require extensive social media management capabilities.

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4. Hootsuite

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Platforms Supported: Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest.

User Rating (G2): 4.2/5

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Hootsuite stands out as one of the pioneering platforms in social media management, established in 2008. With a G2 rating of 4.2, it offers a comprehensive suite of tools, including content curation, scheduling, monitoring, and RSS integration.

The platform is known for its powerful functionality, effectively serving large teams and small businesses. Hootsuite's appeal lies in its ability to integrate a wide range of social media functions into a single dashboard, facilitating a streamlined user workflow.

This includes managing multiple accounts and automating post-scheduling to ensure consistent content delivery across various platforms.

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Key Features

• Bulk Scheduling: Allows users to schedule multiple posts simultaneously, enhancing productivity.
• Social Media Monitoring: Enables tracking of brand mentions and keywords to stay on top of audience interactions and industry trends.
• Content Curation: Provides tools to discover and share content relevant to your audience, helping to keep the feed fresh and engaging.
• RSS Integration: Automates content sharing from chosen websites to social media platforms, ensuring timely updates.
• Team Collaboration: Offers tools for team members to coordinate and manage social media tasks efficiently.
• Analytics Dashboard: Provides comprehensive insights into campaign performance to help refine strategies.

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Pros

• Comprehensive social media management features.
• Strong analytics tools enhance ROI understanding.
• Effective scheduling capabilities across platforms.
• Strong customer engagement tools included.

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Cons

• The free trial requires a credit card to access.
• Lacks integration with Google Business Profile.

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Pricing

Hootsuite offers various pricing tiers starting at $99/month for the Professional plan. The platform also provides customized solutions tailored to the needs of larger organizations, which may include advanced analytics and team collaboration tools.

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5. Agorapulse

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Platforms Supported: Facebook, Instagram, Twitter, LinkedIn, YouTube.

User Rating (G2): 4.5/5

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Agorapulse is designed for small to medium-sized businesses and digital agencies, offering a comprehensive toolkit for social media management. It supports key platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.

It is valued for its user-friendly interface and powerful features that simplify the complexities of managing multiple social media accounts. This platform is well-regarded for its healthy social media inbox that helps manage all communications in one place, facilitating better interaction with audiences.

Agorapulse's scheduling features ensure that posts are published at optimal times, improving reach and engagement. The service is particularly noted for its detailed performance analytics, which provide insights that help refine social media strategies.

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Key Features

• Social Media Inbox: Up-to-date engagement by combining messages, comments, and mentions in one place.
• Content Scheduling: Enables efficient planning and posting of content across multiple channels.
• Advanced Reporting: Provides detailed insights into social media performance and audience engagement.
• Competitor Analysis: Allows users to monitor and compare strategies with competitors, gaining valuable market insights.
• User Collaboration: Facilitates team collaboration with workflow approval and role assignments.
• Boosted Post Recommendations: Suggests posts to boost based on performance metrics.

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Pros

• An intuitive user interface enhances productivity.
• Efficient social media scheduling capabilities.
• Excellent team collaboration workflows.
• Responsive customer support with high satisfaction.

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Cons

• It is challenging to locate failed posts quickly.
• Inbox layout wastes space, reducing content visibility.

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Pricing

Agorapulse offers a range of plans starting at $69/month, with options suitable for different business sizes and needs. Each plan includes comprehensive tools for managing various aspects of social media.

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6. Loomly

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Platforms Supported: Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, TikTok.

User Rating (G2): 4.6/5

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Loomly is a multipurpose social media management tool for solopreneurs and small businesses prioritizing content creation and strategic planning. With support for various platforms, including Instagram, Facebook, Twitter, and more, Loomly offers a user-friendly environment emphasizing visual content management and scheduling.

This tool is particularly appreciated for its intuitive content calendar, which helps plan and organize posts and ensures a coherent visual flow across posts, enhancing brand consistency.

Loomly stands out for its lively content optimization features that suggest improvements and creative ideas, making it easier for users to enhance their posts before publication. The platform also facilitates collaboration among team members, allowing for seamless feedback and revisions, which is critical for small teams looking to maintain a unified social media presence.

Some users say that Loomly's calendar view would benefit from displaying thumbnails of social posts, as it currently requires precise post titling for effective content recycling.

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Key Features

• Visual Planning: Utilizes a calendar that helps visualize the scheduling of posts, aiding in strategic content planning.
• Content Suggestions: Provides creative prompts and ideas that inspire engaging content tailored to the target audience.
• Brand Asset Management: Organizes all digital assets, including images, videos, and text snippets, in one easily accessible location.
• Real-Time Optimization Tips: Offers proactive suggestions for improving posts based on current social media best practices.
• Collaboration Tools: Facilitates effective teamwork by allowing team members to share feedback and edits in real time.
• Analytics and Insights: Delivers metrics on content performance, providing actionable insights for strategy refinement.

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Pros

• It is beneficial for refining outreach strategies.
• Offers comprehensive metrics across multiple platforms.
• Practical tools for managing all brand-related social media activities.
• Simplifies the process of transferring new posts.

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Cons

• Unable to post directly to Instagram.
• You cannot "copy all" posts to another calendar at once.

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Pricing

Loomly's pricing starts at $42/month, offering an affordable entry point for small businesses and scaling up based on feature needs and team size.

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7. SocialPilot

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Platforms Supported: Facebook, Instagram, Twitter, LinkedIn, Google My Business, Pinterest, TikTok.

User Rating (G2): 4.5/5

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SocialPilot is a valuable social media management tool for digital agencies and medium-sized businesses managing multiple clients or social media accounts. 

It's recognized for its user-friendly interface and comprehensive features that streamline social media management tasks, making it a popular choice among professionals looking to efficiently enhance their social media presence.

The tool excels in creating workflows with permission settings, collaboration tools, and custom reporting, which are crucial for agencies and businesses that handle extensive client lists. SocialPilot's integration capabilities allow users to maintain a unified approach to managing various social media platforms, enhancing overall strategy execution.

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Key Features

• Advanced Scheduling: Facilitates the planning and timing of posts across multiple channels to maximize engagement.
• Social Inbox: Consolidates messages and comments from different platforms into one place for efficient management.
• Content Curation: Helps discover and share industry-relevant content to keep social feeds engaging and informative.
• Collaborative Tools: Allows teams to collaborate on campaigns with features for sharing feedback and approvals directly within the platform.
• Analytics and Insights: Offers detailed analytics on post performance and audience behavior to guide future strategies.
• Custom Client Reporting: Enables the creation of tailored reports for clients, providing insights into their campaigns' effectiveness.

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Pros

• Intuitive interface; quick to learn and master.
• Excellent value for money at various price points.
• Features are easily accessible and well-organized.
• Significantly reduces time spent on social media management.

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Cons

• No automatic alerts for failed posting queues.
• Need to keep an eye on the posting queue actively.

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Pricing

SocialPilot offers plans starting at $30/month for the Professional plan, providing small teams with essential features. Larger agencies can choose from more advanced plans that provide extended capabilities and support for more profiles and users, ensuring scalability and flexibility as agency needs grow.

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8. Sendible

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Platforms Supported: Facebook, Instagram, Twitter, LinkedIn, Google My Business, Pinterest.

User Rating (G2): 4.5/5

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Sendible is a comprehensive social media management platform designed primarily for digital agencies seeking an all-encompassing solution with a customer relationship management (CRM) system.

This tool facilitates enhanced engagement with audiences and efficient management of multiple client accounts from a single dashboard. It supports various platforms, making it versatile for various social media campaigns.

The platform's features include post-scheduling, social listening, and advanced analytics, which are crucial for agencies handling diverse client portfolios. Sendible's integration with CRM allows for better tracking of customer interactions and more personalized communication, thereby enhancing relationship management and marketing effectiveness.

Most users say that Sendible's calendar feed and additional features, ease of use, continual updates, and cost-effectiveness make it superior for managing social media and multi-location properties. They appreciate the recommended post times based on user interaction and consistently excellent support.

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Key Features

• Smart Queue: Automates content repurposing to ensure consistent activity across all client accounts.
• Social Inbox: Manages interactions across channels in one place, enhancing responsiveness to audience engagement.
• CRM Integration: Links social media efforts with customer data, providing a more targeted approach to audience engagement.
• Social Listening Tools: Monitors keywords and brand mentions, helping to tailor content to audience needs and react to trends.
• Analytics and Reporting: Offers detailed reports on campaign performance, aiding in strategy adjustment and client reporting.
• Custom Content Approvals: Streamlines workflow with tools that facilitate content review and approval processes, ensuring quality and client satisfaction.

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Pros

• Unlimited post-scheduling across all plans.
• Well-suited for team collaboration with custom roles.
• It has advanced reporting capabilities with customization.
• A mobile app is available to manage on the go.

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Cons

• Lacks an AI writer for generating content.
• Limited Twitter/X functionality due to API restrictions.

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Pricing

Sendible's pricing plans start at $29/month for the Creator plan, which accommodates smaller agencies with essential features. More comprehensive plans offer additional profiles and enhanced capabilities for larger agencies and enterprises, ensuring scalability and flexibility to meet growing business needs.

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9. Buffer

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Platforms Supported: Facebook, Instagram, Instagram Stories, Twitter, LinkedIn, Pinterest.

User Rating (G2): 4.3/5

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Buffer is an up-to-date social media management tool designed to simplify the process of scheduling and publishing posts across various platforms. Known for its intuitive interface, Buffer makes it easy for brands, businesses, and individual creators to maintain an active and consistent social media presence.

This tool is especially favored by small teams and solopreneurs focusing on content creation and direct audience engagement. Buffer emphasizes organic audience growth and offers features tailored to enhance user interaction without overwhelming users with complex functionalities.

Its integration with Shopify makes it particularly useful for e-commerce businesses looking to boost their online sales through effective social media marketing. Buffer's approach is to provide straightforward tools that help users curate content, schedule posts, and analyze the outcomes to refine their strategies.

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Key Features

• Intuitive Post Scheduling: Reorganizes the process of content planning and distribution across different social platforms.
• Social Performance Analytics: Offers detailed reports on engagement metrics, helping to gauge the effectiveness of content strategies.
• Team Collaboration Tools: Allows team members to draft posts and collaborate on content creation and scheduling.
• Multi-Account Management: Enables handling multiple social media profiles from a single dashboard for convenience.
• Customizable Content Calendar: Helps visualize the entire social media marketing plan at a glance.
• Engagement Tools: Facilitates direct interaction with audiences through timely responses to comments and messages.

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Pros

• Flexible pricing allows for tailored plan selection.
• Integrated photo editor enhances post creation.
• Separate modules for publishing and analyzing content.
• Supports diverse social platforms for comprehensive management.

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Cons

• Social engagement features like comment management are missing.
•  Limited functionality without upgrades or additional apps.

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Pricing

Buffer provides a free plan with basic features and limited posts per channel. Paid plans start from $6/month per channel, offering additional analytics and team collaboration features.

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10.  Later

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Platforms Supported: Instagram, Pinterest, Facebook, Twitter.

User Rating (G2): 4.5/5

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Later focuses primarily on visual content scheduling, making it an ideal tool for brands and marketers who emphasize visual storytelling in their social media strategies. Initially designed for Instagram, Later has expanded its services to include other visual platforms like Pinterest, Facebook, and Twitter, allowing for a cohesive cross-platform content strategy.

The tool is renowned for its easy-to-use visual content calendar and scheduling features, which support planning and organizing posts to create aesthetically pleasing social media feeds.

Later is particularly useful for influencers, brands, and businesses that rely heavily on images and videos to engage their audience. Its straightforward design and emphasis on visual planning make it a popular choice for users looking to enhance their social media visual impact without the complexity of more extensive social media management tools.

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Key Features

• Visual Content Calendar: Allows users to drag and drop images to schedule posts, making it easy to manage and visualize the aesthetic of social feeds.
• Story Scheduling: Supports scheduling Instagram Stories, a key feature for engaging content that drives traffic and interacts with followers.
• Hashtag Suggestions: Provides hashtag recommendations to enhance the reach and visibility of posts.
• Multi-Platform Scheduling: Facilitates the management of various social media platforms from a single interface.
• Content Optimization: Tools to ensure content is formatted correctly for each platform, maximizing engagement.
• Analytics and Reporting: Offers insights into post performance and audience behavior to optimize future content.

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Pros

• Provides robust Link in Bio solutions.
• Integrates with major social platforms.
• Offers rich analytics to measure performance.
• Features comprehensive content creation tools.

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Cons

• Lacks integration with Google Business Profile.
•  The approval process for content can be awkward.

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Pricing

Later offers a free plan with basic features suitable for new users. Paid plans start at $25/month, providing more advanced features like detailed analytics and increased post limits.

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What Is A Social Media Management Tool?

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Social media is essential for modern businesses, allowing them to quickly connect globally. However, managing multiple accounts can be challenging. Social media management tools are vital for simplifying this process.

With the United States leading social media advertising, spending is expected to reach $76.4 billion in 2024. This highlights the importance of efficient tools to handle the demands of various platforms, ensuring businesses can maximize their social media impact.

By automating tasks, a business can easily save time & money:

• Posts Scheduling & Automation;
• Simplified Multi-Platform Management;
• Following & Engagement Analysis and more.

Nowadays, social media management tools are indispensable for any business looking to harness the power of social media management for marketing purposes.

The reality is that we are living in an impulse-driven society driven by social media presence. Social media software tools are crucial for any business's marketing strategy.

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Which Social Media Management Tool Is Best For A Small Business?

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A small business has limited resources and a smaller customer base than larger enterprises. In fact, the average small business in America makes only $51,816 per year.

Eclincher stands out as the best option for small businesses among the different social media management tools we discussed.

• Very user-friendly interface
• Advanced scheduling capabilities
• AI content creation tools
• Analytics tracking

Generally speaking, small businesses need to consider their target audience before choosing which social platform to advertise on. Facebook and Instagram have the largest audiences & are an excellent choice for small businesses to reach potential customers.

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Which Social Media Platform Is Best?

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There is no "best social media" for every business. The truth is, it depends on your target audience and demographic. For example, if you want to target a younger audience, TikTok may be the way to go!

Facebook (now called Meta) remains the biggest fish in the pond. With several billion users, Meta is one of the most popular and effective social media platforms for targeting ads to specific audiences.

In 2023, Meta Platforms generated approximately $134 billion in revenue, up from around $116 billion the previous fiscal year. This significant growth underscores its dominant position and the effectiveness of its advertising capabilities.

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How We Rate Social Media Management Tools

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We look for the best social media management tool in several ways. Here are some of the main ranking factors.

• Price – How much does the tool cost?
• User Friendly – Is the tool easy to use? Technology is useless if it doesn't make our lives easier!
• Compatibility With Social Networks – Does it work with the major social media platforms (i.e., Twitter, Meta, Pinterest, Instagram, TikTok, etc.)? A social media management tool is useless if it does not work with all the major social networks!

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Frequently Asked Questions

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Can social media tools help improve engagement with my audience?

Social media tools can significantly enhance audience engagement by allowing you to schedule posts at optimal times, respond promptly to comments, and analyze engagement data to refine your strategies. Tools like Eclincher provide functionalities to interact directly with your audience and monitor engagement trends effectively.

How can integrating social media tools enhance marketing strategies?

Integrating social media tools streamlines content planning, posting, and analysis, allowing for more strategic decision-making. Using these tools, you can ensure consistent messaging across all platforms, schedule content for optimal times, and gain insights from analytics to refine your marketing approach, thereby increasing your campaign's effectiveness.

What are the four main types of social media management tools?

The main types are:

1. Content Curation Tools: These are used to discover and organize shareable content.
2. Scheduling Tools: To automate posting at optimal times.
3. Analytics Tools: These are used to measure campaign performance and engagement.
4. Reputation Management Tools: To monitor and manage your brand's online presence.

Can social media management tools help with team collaboration?

Yes, many social media tools are designed to facilitate team collaboration. They often include features like task assignments, editorial calendars, approval workflows, and communication tools to help teams coordinate their marketing efforts more effectively. This can lead to improved consistency in messaging and more efficient content management.

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Final Words

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We live in an impulse-driven society with all kinds of artificial intelligence at the helm of technological innovation. This is no different in the world of social media management services. Your business needs will dictate which social media management platform fits your requirements, budget, and preferences.

With various price points serving the market and many features offered amongst social media management tools, we recommend you choose a partner to save you and your team valuable time automating social media marketing processes, collaboration workflows, and actionable insights.

Retake a look at the table above to see which social media management platform is most suited for your business and supports all the social media channels you need.

Whether it's a fully integrated end-to-end solution to boost your engagement and brand awareness, a lead-generation machine, or a monthly content planner for social media content and blogging, make a list to prioritize your business's needs and see which option checks most of your requirements.