How eClincher is Now Supporting Social Media Teams

You already know social media is important for your business. You can find a ton of articles on the eClincher site alone about how and why your social media efforts can grow your business, get you more money and improve upon every aspect of your professional life. If you aren’t aware of it all by now, what are you waiting for? You should be!

For those who are in fact on the up and up, you know that there’s a simple rule you need to abide by in the world of business – when the work increases, so should your team. You can’t realistically dictate 100 accounts to one person, right? That’s why as more and more work comes into your business, the need for a growing team is obvious. The more team members you have, the better workplace morale is and the more you can feasibly get done.

This is especially important to think about in terms of social media teams. Because the need for social media is growing, the need to add more and more team members into your social media division also grows. Maybe you only have two people right now, or maybe you have 20 – the important fact is now you have more people to consider when implementing job roles in the social realm.This is where eClincher comes in to save the day. We understand that you need a productive team that works together in two ways – individually and collaboratively. Each member of your team should be their own cog, turning without problem. Together, all of your employees should act as cogs that seamlessly spin without a glitch in the system.This is why we’re happy to announce the introduction of

‍Roles into our platform. This addition to eClincher allows for individual members to be assigned tasks and limitations, and allows for an entire social team to function as a cohesive and understood unit. With the introduction of the role system, we can now better serve customers with large social media forces in a world where their social success is synonymous with the success of their business.Based on customer and outsider feedback, these three roles are what we have selected to be part of the improved platform. These roles will be available to both Premier and Agency users:

‍-Administrator Role: Prior to this modification, all users of eClincher technically fell into the category of administrator. We see now in hindsight that this can be problematic – the role of administrator is one reserved for those in charge of the account(s) in question. Now this role can be delegated to either one or more parties that should have access to the things involved with the administration role – account settings, role settings and payment information, as well as all other accessible features.

-Edit Role: We designed this role with interns and social media managers in mind. When you fall into this category, you will have access to the main features of eClincher. This includes the basic functions such as posting and engaging, but removes access to more sensitive and private features, like payment information.

-View Role: The most restrictive role, you can probably guess what this entails based on simply the name. When you are designated as a viewer, the only thing you can do is view eClincher. The access to features like engagement and the unified inbox is very limited and other features are restricted completely. We designed this role with clients in mind. This setting allowed them to observe your actions and progress without having access to edit information, or accidentally messing anything up.Both this text and visual guide can give you a more cut and dry look at what is possible for each role and account type (note that this does not directly explain limits within features themselves):

Premier Account Holders

-Administrators CAN have access to: New Post, Auto Post, Unified Social Inbox, Engagement, Analytics/Dashboard, Bulk Upload, Engagement Settings, Add/Manage Accounts, Account Settings/Payment

‍-Editors CAN have access to: New Post, Unified Social Inbox, Engagement, Analytics/Dashboard

‍-Viewers CAN have access to: Unified Social Inbox, Engagement, Analytics/Dashboard

Agency Account Holders

- Administrators CAN have access to: New Post, Auto Post, Unified Social Inbox, Engagement, Analytics/Dashboard, Bulk Upload, Engagement Settings, Add/Manage Accounts, Account Settings/Payment

‍-Editors CAN have access to: New Post, Auto Post, Unified Social Inbox, Engagement, Analystics/Dashboard, Bulk Upload

‍-Viewers CAN have access to: Unified Social Inbox, Engagement, Analytics/DashboardWith the introduction of this new feature, we’re excited about the bigger meaning behind this shift. As more companies require the need for more roles in their social forces, this means social media use and importance is definitely increasing over time, and this is an innovation within the business community that we’re very pleased with.

We’re also excited to see the official response from customers based on our new ideas. eClincher is a company that prides itself on listening and reacting to customer inquiries, so we look forward to feedback and recommendations and clients and customers have based on our new role system. Our goal is to work with you in order to make the best social media tool in the world.